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TV Ratings Friday: 'Grimm' Solid, 'Golden Boy' Sinks,'Fashion Star' Debuts Low, ' Nikita' Up, as 'Shark Tank' Wins Night

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March 9th, 2013

Grimm Face Off

ABC CBS NBC FOX CW
Adults 18-49: rating/Share 1.7/5 1.3/4 1.1/3 1.0/3 0.3/1
Total Viewers (million) 6.350 8.417 3.976 2.992 1.057


ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man  Standing earned a 1.5 adults 18-49 rating even with last week. Malibu Country garnered a 1.3 adults 18-49 rating down 7 percent from last week’s 1.4. Shark Tanks scored a 2.0 adults 18-49 rating up 5 percent from last week’s 1.9.   20/20 notched a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.

On CBS, Undercover Boss scored a 1.4 adults 18-49 rating down 7 percent from a 1.5 on February 15.  Golden Boy earned a 1.0 adults 18-49 rating down 60 percent from a 1.6 on Tuesday and down 40 percent from a 1.4 for the CSI:NY finale.  .Blue Bloods garnered a 1.4 among adults 18-49, even with its performance on February 15.

On NBC, the season premiere of Fashion Star earned a 0.8 adults 18-49 rating down 50 percent from a 1.6 for its first season premiere on Tuesday, March 13, 2012.  Grimm scored a  1.5 adults 18-49 rating down 6 percent from a 1.6 for its fall finale on November 16 but up 7 percent from a 1.4 for last year’s mid-season return. Your predictions were pretty accurate.   Rock Center garnered a 0.9 among adults 18-49 down 10 percent from last week’s 1.0.

On Fox, Kitchen Nightmares' 1.3 adults rating was the same as last week, and Touch dropped a tenth vs. last week to a series low matching 0.7 rating.

On the CW, Nikita earned a 0.4 adults 18-49 rating up 33 percent from last week’s 0.3. In its new time period,  Cult scored a 0.2 among adults 18-49 down 33 percent from a 0.3 for its last original episode on Tuesday, February 26.

Overnight broadcast primetime ratings for Friday, March 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.5/5 7.01
CBS Undercover Boss 1.4/5 7.29
FOX Kitchen Nightmares 1.3/4 3.38
NBC Fashion Star - Season Premiere 0.8/3 3.03
CW Nikita 0.4/1 1.39
8:30 ABC Malibu Country 1.3/4 5.96
9:00 ABC Shark Tank 2.0/6 7.45
NBC Grimm - Spring Premiere 1.5/5 4.97
CBS Golden Boy 1.0/3 7.45
FOX Touch 0.7/2 2.61
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 5.69
CBS Blue Bloods 1.4/4 10.51
NBC Rock Center 0.9/3 3.93

-

via press note:

In Late-Night Metered Markets Friday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 2.4/6 with an encore; and ABC's
> "Jimmy Kimmel Live," 2.3/6.
>
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with
> an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live,"
> 0.8/4.
>
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in
> the Local People Meters.
>
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
> in metered-market households with an encore) tied CBS's first-run
> "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with
> Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore)
> topped "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households with an encore and a 0.3/2 in adults 18-49
> in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • alvar

    CBS should move Blue Bloods to 9pm. It usually grows from its lead in and would likely perform better in the earlier slot. Grimm should move to a weeknight slot next year as NBC are desperate for those sort of numbers.

  • RS

    I love Grimm. I paid attention and knew when it was coming back. I love Revolution and know when it’s coming back. But, Lord, NBC doesn’t make it easy to love its shows.

  • Mon

    @alvar
    CBS should move Blue Bloods to 9pm. It usually grows from its lead in and would likely perform better in the earlier slot.

    Unlikely. 9pm has tougher competition. BB would likely have lower 18-49 there than at 10pm. If CBS wants its Friday night to skew younger, BB isn’t the right show to be put at 9pm to lead into a new show. It should stay there at 10 or move it to 8pm then Hawaii Five-0 or whatever younger skewing veteran drama at 9pm and a new show at 10pm.

  • cimmer

    @Brian J, I disagree, I don’t think NBC should move Grimm to a new night and try and use it to launch new shows. I love Grimm but even though it’s on NBC, it’s ratings and I believe, it’s audience are not conducive to helping any other shows. NBC needs to leave it alone and maybe try and pair it up with another show in their 10 pm slot. I agreed with a previous poster and would have loved to have seen Mockingbird Lane (which I kind of liked) and Hannibal on Fridays to make a ‘supernatural’ block. That ‘might’ have worked. But, considering that Grimm is on NBC and considering the type of decisions they make, I would rather they just left my show alone and counted their lucky stars that they’ve got a show that works in the timeslot it’s in. lol

  • BPKK

    @R “The CW were better off keeping Cult on Tuesdays. The Beauty and the Beast rerun didn’t do any better than Cult in that slot, but BATB reruns did do better than Cult on Fridays.”

    I think if the CW was looking for ratings with repeats on Tuesdays at 9pm, they would have aired repeats of VD or Arrow. At this point, they might just be testing Beauty in that time slot or trying to get it some more eyeballs.

    In April, they will be repeating the previous cycle of ANTM in that Tues. time slot so Beauty is the only scripted show that will be airing there during the remainder of the season.

  • CookyMonzta

    [Amended]
    How long before they start measuring shows with a 0.09 rating on a 0.5 share, or any rating of less than 0.1 and a share of less than 1.0? It is getting dangerously close to that time for VHF/UHF network television.

  • Amy

    Honestly, it doesn’t matter which night Cult is on. It’s a show that has a ridiculous premise. It was never going to be successful.

  • Scott Pelley

    The CW should definitely green-light “Dean Wormer’s Zero Point Zero Hour”.

  • http://tvbythenumbers.com Bill Gorman

    “[Amended]
    How long before they start measuring shows with a 0.09 rating on a 0.5 share, or any rating of less than 0.1 and a share of less than 1.0? It is getting dangerously close to that time for VHF/UHF network television.”

    Already.

    Viewership, including demo group viewership, is estimated to the nearest thousand. Those numbers, and a blizzard of others are reported to Nielsen subscribers every day.

    Most cable networks use demo viewership numbers instead of ratings numbers in their public PR. Broadcast might change to that convention too, but inertia is a powerful force.

  • Brian J

    @L:

    My guess is that NBC wanted some sort of better lead in for Grimm and wanted to see if it would work on another night.

  • alvar

    @Mon

    Yes I agree that in the long run Blue Bloods probably won’t help to skew the night younger. But it would probably help improve CBS’s current Friday schedule and would surely do better than Golden Boy and Vegas.

  • Wright

    I’m glad Grimm held steady. It’s the best Friday show since SPN moved and Fringe ended. Happy for Nikita too.

  • Brian J

    Oh yeah, given these numbers for “Touch,” I think it’s all but certain it will be cancelled. We might be seeing him on NBC next season, in the show currently titled The Blacklist.

  • thesnowleopard

    Grimm looks pretty good, coming back as it went out last fall after a very long hiatus. Bet it gets a third season.

    Cult’s getting what Nikita got in the same slot last fall, which makes it about as dead as it was on Tuesdays. Nikita’s slight rise makes fans here happy, but is unlikely to affect its cancellation prospects, one way or the other, and may even drop in the finals (since it not-infrequently does).

    Friday business as usual.

  • Brian J

    @Patrick Ausgewahlt:

    But what what lead in? NBC did not give Grimm anything particularly strong back in August, so it’s hard to say. NBC doesn’t have a lot of strong support these days, which is why I said it should go on Thursdays this summer with America’s Got Talent. That would certainly get more viewers to sample it. I think this would be good even if the show didn’t stay on Thursdays next fall, but I think it should, paired with two similar shows.

  • Brian J

    @hesnowleopard:

    There’s virtually no chance of it not getting a third season. It’s doing better than most other NBC shows right now, both in absolute and relative terms. NBC also owns the show, and it’s already half way to syndication.

    The question is, how does NBC help the show grow?

  • Brian J

    @cimmer:

    I am all for pairing it with similar shows, but I keep saying that it should move to another night because I don’t think it wouldn’t lose any of its current viewers and because NBC needs the help. If more viewers are home on, say, Wednesday, that means there are more viewers for Grimm to potentially grab.

    I also think counter programming is key. NBC could do the supernatural block you describe on Wednesdays or Thursdays (or any other day, or that matter) and it could be effective counter programming to what the other networks have. A lot of the pilots NBC ordered for next season would pair well with Grimm, and many of them seem too high profile to put on Fridays. I think this should could work leading off the night, but it might be hard to have two new dramas back to back, which is why I said it should go at 9:00.

  • r0ckmypants

    @Brian J – What part of “NBC already tried Grimm on other nights” do you and everyone else not understand? This season started on Monday nights. Aside from a big premiere, likely due to Olympics advertising, it settled to the exact levels it gets on Fridays. Last season they aired an episode on a Thursday, and it was also exactly the same as its Friday ratings. Why mess with a good thing? If Grimm’s ratings on Friday allow NBC some bragging rights, let them have it; they need it.

  • Pla

    ABC has really done good with their Friday comedies this season they should definitely expand next season and find two more comedies that are compatible with them. I don’t think single-cams like Neighbors or Suburgatory should be in this block just multi-cams they can keep the single-cams in the Wednesday block for now.

    I think NBC has the flexibility of trying a 3 hour drama block on Thursdays next season and have Grimm anchor it. They should experiment also with comedies on Fridays this would’ve been a good night for Guys with Kids as people said all season long.

  • Kevin

    Happy for Nikita.
    I wish it can be moved to Monday night! As a show that comes on Fridays, It’s still doing better than Carrie Diaries, 9O21O, and Cult. If it was moved to Monday or some other time, it would definitely perform higher than what how it currently does.
    This show deserves a 4th season.

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