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TV Ratings Friday: 'Grimm' Solid, 'Golden Boy' Sinks,'Fashion Star' Debuts Low, ' Nikita' Up, as 'Shark Tank' Wins Night

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March 9th, 2013

Grimm Face Off

ABC CBS NBC FOX CW
Adults 18-49: Rating/Share 1.7/5 1.3/4 1.1/3 1.0/3 0.3/1
Total Viewers (million) 6.350 8.417 3.976 2.992 1.057


ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man  Standing earned a 1.5 adults 18-49 rating even with last week. Malibu Country garnered a 1.3 adults 18-49 rating down 7 percent from last week’s 1.4. Shark Tanks scored a 2.0 adults 18-49 rating up 5 percent from last week’s 1.9.   20/20 notched a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.

On CBS, Undercover Boss scored a 1.4 adults 18-49 rating down 7 percent from a 1.5 on February 15.  Golden Boy earned a 1.0 adults 18-49 rating down 60 percent from a 1.6 on Tuesday and down 40 percent from a 1.4 for the CSI:NY finale.  .Blue Bloods garnered a 1.4 among adults 18-49, even with its performance on February 15.

On NBC, the season premiere of Fashion Star earned a 0.8 adults 18-49 rating down 50 percent from a 1.6 for its first season premiere on Tuesday, March 13, 2012.  Grimm scored a  1.5 adults 18-49 rating down 6 percent from a 1.6 for its fall finale on November 16 but up 7 percent from a 1.4 for last year’s mid-season return. Your predictions were pretty accurate.   Rock Center garnered a 0.9 among adults 18-49 down 10 percent from last week’s 1.0.

On Fox, Kitchen Nightmares' 1.3 adults rating was the same as last week, and Touch dropped a tenth vs. last week to a series low matching 0.7 rating.

On the CW, Nikita earned a 0.4 adults 18-49 rating up 33 percent from last week’s 0.3. In its new time period,  Cult scored a 0.2 among adults 18-49 down 33 percent from a 0.3 for its last original episode on Tuesday, February 26.

Overnight broadcast primetime ratings for Friday, March 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.5/5 7.01
CBS Undercover Boss 1.4/5 7.29
FOX Kitchen Nightmares 1.3/4 3.38
NBC Fashion Star - Season Premiere 0.8/3 3.03
CW Nikita 0.4/1 1.39
8:30 ABC Malibu Country 1.3/4 5.96
9:00 ABC Shark Tank 2.0/6 7.45
NBC Grimm - Spring Premiere 1.5/5 4.97
CBS Golden Boy 1.0/3 7.45
FOX Touch 0.7/2 2.61
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 5.69
CBS Blue Bloods 1.4/4 10.51
NBC Rock Center 0.9/3 3.93

-

via press note:

In Late-Night Metered Markets Friday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 2.4/6 with an encore; and ABC's
> "Jimmy Kimmel Live," 2.3/6.
>
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with
> an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live,"
> 0.8/4.
>
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in
> the Local People Meters.
>
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
> in metered-market households with an encore) tied CBS's first-run
> "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with
> Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore)
> topped "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households with an encore and a 0.3/2 in adults 18-49
> in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Richard Steven Hack

    thesnowleopard: “Cult’s getting what Nikita got in the same slot last fall”

    Nikita got ONE .2 in the fall. ONE. It debuted at .3, dropped to that ONE .2, Subsequently it got TWO .3′s (probably because of filler episodes with no Amanda), went up to .4-.5 for the next six episodes, dropped back to .3 for two episodes (after a week hiatus) and did .4 this week (assuming no adjustment down.)

    My guess is Cult fluctuates between .2 and .3 for the rest of its season. I’d be surprised if it ever rises to .4, let alone .5.

    “Nikita’s slight rise makes fans here happy, but is unlikely to affect its cancellation prospects, one way or the other”

    Which is disingenuous – not to say stupid – because syndication makes it a lock for renewal regardless of the ratings. So saying it’s “unlikely to affects its cancellation” – when it’s not going to be canceled – is little more than a tautology.

    “and may even drop in the finals (since it not-infrequently does).”

    And it also has been known to remain stable from the overnights.

    Your random and pointless shot at Nikita is dismissed as usual.

    Give it a rest.

  • BigBrotherFan

    RE: ABC FRIDAY: A few people mentioned here that they think ABC will cancel MC and keep that idiot Tim Allens sitcom. I happen to agree. I think ABC, at this point, is doing so bad with their drama’s no doubt they are keeping THE NEIGHBORS after wednesday’s performance. It actually did well. I’m thinking MC is OUT and THE NEIGHBORS will take over Rebas slot.

    On to expanding it until a 2 hour TGIF style block (with Subergatory and *insert new show here*)..NOT SURE about that. I can’t see them taking their NUMBER ONE FRIDAY SHOW out of the mix. Where would Shark Tank go? I guess because it’s cheap programing they may feel inclined to put it at Thursday @8pm…that could kill the show but ABC needs something like ST there not another new serial DRAMA that’s going to be canceled in 3-8 weeks, anyway. Weather they want to risk their top Friday performer is on them…I don’t think it be the WORST idea.

    I wish FOX wouldnt renew Kitchen Nightmares but at this point it’s one of their best Friday performers so more of that ANNOYING SCOTTISH dude Gordon Ramsey…AGH how many shows do we need to see him on? I like HELLS Kitchen but seriosly..OVEREXPSURE to the max and Kitchen Nightmares and HOTEL HELL are basically the same damn show!

  • Selena

    NIKITA is still one of the BEST shows on television. Last night’s episode was epic – so amazing – probably the best of any episode of any show I’ve seen this season thus far!! I can’t say enough about it…..I am hoping for a 4th season !!!!

  • BigBrotherFan

    All these Nikita HATERS…You’re likely the same people that love THE BATCHELOR, GLEE and THE TASTE so shut it!

    Nikita has been a stable performer for the CW. It’s a great show. It’s doing not half bad on Fridays and the acting from the lead is good enough. I personally am happy there is more scripted TV on the air and despite my name big brother is not my favorite show.

    Nikita has great action, acting and storylines..You guys should really give it a shot!

  • BigBrotherFan

    @Selena

    It was a EPIC episode…I loved it! and I think the renewal is just a formality at this point, as it’s going into it’s 4th season. GREAT for syndication.

  • Cab

    There’s a small mistake in the article regarding the CBS numbers.
    1.0 isn’t 60% down from 1.6 and 40% down from 1.4.
    Instead, it’s 38% and 29% down respectively.

  • JR35

    A night of all originals- on a Friday.

    I would leave Shark Tank on Friday nights- it’s like a blockbuster . :)

  • Jim

    That’s right. Take CSI:NY off the schedule and now ABC is kicking your butts. You like that CBS? YOU LIKE THAT?!!!!!

  • Hoose

    Wow really bad for Cult, shame I kind of like it. I think that’s the final nail in the coffin.

  • Brian J

    @BigBrotherFan:

    A possible move for Shark Tank raises a few questions. In no particular order:

    1. Will the move kill the show’s ratings as they now stand?

    2. Will the show improve the ratings for the time slot where it would move?

    3. Will the show(s) that replace Shark Tank on Fridays do any better, or if they do worse, will those ratings be acceptable?

    4. Related to (3), what will the trade off be between scripted and unscripted fare?

    Let’s say ABC moves it to Thursdays, but it only gets a 1.5. By itself, that might be a good move, as it might be the least bad all of the bad options ABC has. Now, what if ABC puts another unscripted show where Shark Tank was and it does a 1.5? That might be good, but it’d be better if ABC put a sitcom there and it did a 1.5, as scripted shows supposedly command higher ad rates, all else equal, than unscripted shows.

    There’s no right way to look at this, I think, but I’d say the best way is to think of the long-term goal. If ABC really wants to build a night of scripted programming under the TGIF banner, it should probably get started ASAP. That might involve putting two or three new shows on the night and seeing what happens. Or it might involve making some minor changes to its current schedule. I’m kind of curious why the network didn’t have Shark Tank lead into the sitcoms versus the way it is now.

    One really daring move might be for ABC to move Dancing with the Stars to Thursdays and Fridays. It could probably still get at least a 2.0 on each of the nights, and perhaps more importantly, it might be able to drive a lot of viewers to Fridays. If it did that, though, does it move Last Man Standing to 9:00 or try its luck with two new shows?

    As it now stands, I expect at least Last Man Standing to new renewed, unless ABC really takes an ax to its schedule, as I expect NBC to do.

  • r0ckmypants

    @Jim – Shark Tank consistently beat CSI:NY as well, so I’m not really sure what your point is.

  • Brian J

    @r0ckmypants:

    It’s been shown on other nights, but not in the way I am describing. It had a brief one-episode run on Thursdays a few weeks after it premiere, and the four-week run Mondays. I don’t think this is enough to say it wouldn’t work on another night.

    More specifically, let’s consider the Monday airings. (One Thursday airing means little, I think.) The first Monday show was on August 13, in the summer, when audiences are harder to get. Its lead-in was Stars Earn Stripes, which got a 1.7, hardly a blockbuster, and Grimm itself got a 2.0. It then got a 1.6/1.7, and a 1.4. It was supposed to have one episode behind the premiere of The Voice, but NBC bumped it for a preview of The New Normal.

    If anything, I think this helps my case. The show has a core audience that will probably follow it to any night, so perhaps with the right exposure, it might grow. America’s Got Talent isn’t that big, but it’s clearly a big enough show in general and certainly the biggest summer programming NBC has right now. Why not put this show behind it during the summer, even if it doesn’t move it from its spot on Fridays next season?

    NBC runs the risk of completely collapsing on Thursdays next fall, and while it might make sense in some ways to put the new Michael J. Fox show there, I think the better move is to surrender the night to CBS when it comes to comedy. Put Fox’s show on Tuesdays where it could dominate and help NBC completely own one night while helping them rebuild the entire schedule (as in, moving the comedy that comes after it once it’s established). And instead of chasing CBS, why not go for an improved third by chasing viewers with shows that are not currently on the night? If Grimm could pull a 2.0, that’d probably be good enough for NBC at this point. But with the right promotion, couldn’t it pull a 2.5? I think it could, as more viewers are home on Thursdays. And if it could be surrounded by similar shows, perhaps they, too, could begin to draw viewers.

  • r0ckmypants

    @Brian J – If ABC wants to establish scripted programming on Fridays, why would they move Shark Tank and replace it with another unscripted show like DWTS? And how would DWTS on Thursday/Friday work? Aside from the 8:00 hour, Thursdays are very strong for ABC. DWTS is a two-hour show, and this past season was much lower-rated than what ABC got at 9:00 & 10:00. Would they really want to drag down one of their more successful nights? No. The Grey’s/Scandal duo is obviously working.

  • Hepha

    @Jim Deep inside, I would like CBS to say “Oh my god, what have I done ?? CSI NY is so ammmazzzingly good on Fridays, it has to stay !!!”

    But this is not happening, unfortunately ! :(

  • Jim

    @nothinginmypants

    “Shark Tank consistently beat CSI:NY as well, so I’m not really sure what your point is.”

    Oh look at the reality show-lover making his comments. Could you be any more clueless?

  • Jim

    @Hepha

    “Deep inside, I would like CBS to say “Oh my god, what have I done ?? CSI NY is so ammmazzzingly good on Fridays, it has to stay !!!

    But this is not happening, unfortunately !”

    And you know that how? You can’t say for certain that it’s cancelled so don’t say it’s getting canceled.

  • thesnowleopard

    @Richard Steven Hack

    “Nikita got ONE .2 in the fall. ONE. It debuted at .3, dropped to that ONE .2, Subsequently it got TWO .3?s (probably because of filler episodes with no Amanda), went up to .4-.5 for the next six episodes, dropped back to .3 for two episodes (after a week hiatus) and did .4 this week (assuming no adjustment down.)”

    In other words, Cult’s getting what Nikita got in the same slot last fall. Whether Nikita got it once or five times doesn’t matter. It hit a 0.2. Last fall. And would very likely get it again in that same slot, since it’s currently getting a lot of 0.3s at 8pm. It didn’t just magically get pushed to 8pm to make way for network repeats. It was tanking at 9. No reason to be shocked and horrified that other shows tank there, too.

    Does that make Cult any less dead? Nope. But it doesn’t make Nikita’s numbers anything to crow about, either.

    “…filler episodes with no Amanda,” huh? You should try adding that to the Fan Excuse Bingo card.

    “Which is disingenuous – not to say stupid – because syndication makes it a lock for renewal regardless of the ratings. So saying it’s “unlikely to affects its cancellation” – when it’s not going to be canceled – is little more than a tautology.”

    Neither disingenuous nor stupid. I said “cancellation prospects” not “cancellation,” which is quite a different thing. The show is no more or less likely to be canceled this week than it was last week. Either the ratings are important (in which case, the show’s in big trouble), or they aren’t (in which case, why are you even here?).

    As for the syndication factor, that is not a done deal. No one with half a brain in the TV industry considers a show safe until it is officially renewed. Is a renewal *likely*? Yep. Is it a sure thing? Nope. Not until a renewal is announced.

    Also, while the ratings have less bearing than usual on the show’s chances for a fourth season, they almost certainly spike prospects of any season beyond that. If Nikita were getting 0.5s and 0.6s this season, a fifth season might be possible. But with its current ratings, the network probably won’t be able to get rid of it fast enough, once it hits that syndication number.

    “And it also has been known to remain stable from the overnights.”

    It’s also been known to drop. And it hasn’t gone up in finals at all this season.

    “Your random and pointless shot at Nikita is dismissed as usual.

    Give it a rest.”

    And some posters on here accuse you of being rude and dismissive? I cannot imagine why.

  • thesnowleopard

    @Brian J
    I don’t like to assume renewals until the network makes it official, especially if I like a show. NBC seems to be highly dysfunctional these days and it has made some very odd decisions regarding Grimm. While I think a third season (and therefore, probably a fourth) is very likely, I’m going to hold off crowing until NBC commits to one.

  • thesnowleopard

    @BigBrotherFan

    Interesting that you complain about “Nikita haters,” but seem to have no problem randomly hating viewers of shows like The Bachelor, Glee and The Taste. Pot take a meeting with Kettle.

  • R N Taylor

    @BIGBROTHERFAN I do not like Tim Allen either-all of his shows are a lot alike. However, if keeping him on tv means keeping Malibu Country on, let him stay on. I love Malibu Country and hope to hear before long, it has been renewed for a second season. It has helped ABC a lot with viewers on Friday nights.

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