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TV Ratings Friday: 'Grimm' Solid, 'Golden Boy' Sinks,'Fashion Star' Debuts Low, ' Nikita' Up, as 'Shark Tank' Wins Night

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March 9th, 2013

Grimm Face Off

ABC CBS NBC FOX CW
Adults 18-49: rating/Share 1.7/5 1.3/4 1.1/3 1.0/3 0.3/1
Total Viewers (million) 6.350 8.417 3.976 2.992 1.057


ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man  Standing earned a 1.5 adults 18-49 rating even with last week. Malibu Country garnered a 1.3 adults 18-49 rating down 7 percent from last week’s 1.4. Shark Tanks scored a 2.0 adults 18-49 rating up 5 percent from last week’s 1.9.   20/20 notched a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.

On CBS, Undercover Boss scored a 1.4 adults 18-49 rating down 7 percent from a 1.5 on February 15.  Golden Boy earned a 1.0 adults 18-49 rating down 60 percent from a 1.6 on Tuesday and down 40 percent from a 1.4 for the CSI:NY finale.  .Blue Bloods garnered a 1.4 among adults 18-49, even with its performance on February 15.

On NBC, the season premiere of Fashion Star earned a 0.8 adults 18-49 rating down 50 percent from a 1.6 for its first season premiere on Tuesday, March 13, 2012.  Grimm scored a  1.5 adults 18-49 rating down 6 percent from a 1.6 for its fall finale on November 16 but up 7 percent from a 1.4 for last year’s mid-season return. Your predictions were pretty accurate.   Rock Center garnered a 0.9 among adults 18-49 down 10 percent from last week’s 1.0.

On Fox, Kitchen Nightmares' 1.3 adults rating was the same as last week, and Touch dropped a tenth vs. last week to a series low matching 0.7 rating.

On the CW, Nikita earned a 0.4 adults 18-49 rating up 33 percent from last week’s 0.3. In its new time period,  Cult scored a 0.2 among adults 18-49 down 33 percent from a 0.3 for its last original episode on Tuesday, February 26.

Overnight broadcast primetime ratings for Friday, March 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.5/5 7.01
CBS Undercover Boss 1.4/5 7.29
FOX Kitchen Nightmares 1.3/4 3.38
NBC Fashion Star - Season Premiere 0.8/3 3.03
CW Nikita 0.4/1 1.39
8:30 ABC Malibu Country 1.3/4 5.96
9:00 ABC Shark Tank 2.0/6 7.45
NBC Grimm - Spring Premiere 1.5/5 4.97
CBS Golden Boy 1.0/3 7.45
FOX Touch 0.7/2 2.61
CW Cult 0.2/1 0.72
10:00 ABC 20/20 1.6/5 5.69
CBS Blue Bloods 1.4/4 10.51
NBC Rock Center 0.9/3 3.93

-

via press note:

In Late-Night Metered Markets Friday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's
> "Late Show with David Letterman," 2.4/6 with an encore; and ABC's
> "Jimmy Kimmel Live," 2.3/6.
>
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3 with
> an encore; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live,"
> 0.8/4.
>
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in
> the Local People Meters.
>
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
> in metered-market households with an encore) tied CBS's first-run
> "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with
> Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore)
> topped "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households with an encore and a 0.3/2 in adults 18-49
> in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Data

    I know this is a long shot, but assuming Happy Endings will do similarly to those LSM numbers, what are the chances for its renewal then?

  • Aok

    I’m sure NBC is doing any complaining about Grimm. It’s propping up there Friday nights.

  • Tim

    Geez, a cruddy reality show is the top-rated of the night.

    People are idiots.

  • Mike9

    Make even longer breaks, NBC. Your shows love that.

  • may

    Cult is dead
    Touch is dead
    Nikita is ok.

  • Reache

    That’s your future, Vegas!

  • Ashley

    @ Paris..are you kidding?

    Look at the shows before and after it. And it’s a mid-season premiere. Considering almost NO ONE watches NBC, people, like myself, had to try hard to remember the premiere date. If you don’t watch that station, you never see the commercials for the promotions for the show. SO, based on almost no promotion, I’d say Grimm kicked ass by getting those numbers.

  • Dan S

    Imagine how much better Grimm would do away from Fridays not sandwiched between 2 low rated shows. It would’ve paired well with Hannibal on Tues but the NBC programmers just don’t see how much potential that Grimm has. I watched Nikita followed by Grimm which made for a decent double feature. I’m certain RVN will do just fine when it returns from its exile on Mar 25th. Hopefully next season they won’t give these shows such a long break.

  • Holly

    Solid for Grimm. Hopefully for NBC it can hold up against DST and basketball. It would be great if NBC could get another non-failure on the night so there could be some support.

    Golden Boy tanked on Friday. It didn’t seem to do damage to UB or Blue Bloods though, so there’s that…

    The numbers for Shark Tank and 20/20 are why I doubt ABC is looking to expand its scripted offerings on Friday.

    Nikita got a bit of a bump, but Cult is still begging to be pulled.

    Gordon Ramsey (and unscripted series in general) continue to be FOX’s saving grace. Touch is doing as well as Smash…

  • r0ckmypants

    @Data – Happy Endings was pulling lower ratings on Tuesday than Last Man Standing was/is on Friday… what makes you think it will rise significantly when it returns?

  • Mark Wood

    Hopefully Nikita’s final number will hold that .4. A little worried by the half hours as from what I have seen Nikita doesn’t have the best history in not dropping with finals and I hate seeing the .3 in the 8:30 half hour, especially as HUT levels are actually rising.

  • Joe

    I expected better from Grimm, although the shows surrounding it were sure losers…good job NBC

    Shark tank rules and LMS is making a great case for renewal….if ABC axes it then they are stupid, MC should also be renewed as it compliments LMS well, in fact, this is ABC’s most consistent night

    Golden Boy didn’t do so hot, I now believe its move to Tuesday isn’t to “give it a chance” but rather to see if Vegas can survive on Fridays….Vegas is also a CBS production and could compliment Blue Bloods well

    Touch is dead

    Cult is dead

  • Paul

    Renew both LMS and Malibu Country. However, put the MC writers on notice. They need Reba to have a rival [like Barbara Jean]. It makes Reba funnier – like the bowling episode with her mom or against Blake Shelton. And, they need a man on the show. I love Reba and keep watching but the show has nothing to it.

    Renew MC and Happy Endings for 13 episodes. Then see where the cards fall for MC and other sitcoms – plug Happy Endings in the holes.

  • Ram510

    People really went out of their way to not watch Golden Boy last night

  • r0ckmypants

    @Dan S – Grimm does the same or better on Friday. NBC has tried it on other nights.

  • Greg

    Did Malibu Country rate a 1.4 or a 1.3? Anyway, at this point, I think this TGIF hour will come back. It has helped Shark Tank become a small hit on Fridays and it’s doing solidly on its own.

    Atrocious numbers for Fashion Star, Golden Boy and Cult. They should pull Fashion Star immediately and air the rest of the season in the summer. Dateline would perform a lot better there.

  • Data

    @r0ckmypants: I don’t think it will pull those numbers. I was just interested what would happen if it could do that.

  • charmedcraft

    da only good ratings r 4 ST it seems 4 fridays. I really like fashion star, but not good ratings.

  • Taylor

    Wow! I wasn’t expecting Grimm to hold up in the ratings as well as it did considering the fact that it hasn’t aired a new episode since November. I’m glad it held up well though, because I love Grimm and last night’s episode was great. :)

  • David Howell

    For Grimm to get a 1.5 after four months out and the worst lead-in imaginable is pretty impressive. It’ll have to crumble this spring to even be on the bubble.

    At this point, I don’t see the point agonising over Cult going down to a 0.2. It might have been a tiny rounding adjustment at those numbers. It’s done, either way.

    Golden Boy’s Friday number can’t hurt the outside shot CSI NY has of a renewal. I’m wondering if CBS could go TGIF with two singlecams next season. Then they can expand sitcoms without disrupting either POI or Survivor.

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