‘Celebrity Apprentice’ Maintains 100% of Last Week’s Premiere Rating

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via press release:

*	From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.7/4 in
18-49, 5.0 million viewers overall) maintained 100 percent of last
week's 1.7 premiere rating in 18-49 and is up 6 percent versus last
week's 1.6 in these preliminary fast-affiliate ratings.  Last night's
"All-Star Celebrity Apprentice" out-rated ABC's two-hour block of
"Revenge" and "Red Widow" in adults 18-49 (1.7 vs. 1.6) and CBS's 9-11
p.m. combination of "The Good Wife" and "The Mentalist" (1.7 vs. 1.6).
In the time period, "All-Star Celebrity Apprentice" ranked #2 among
ABC, CBS, NBC and Fox in adults 18-49 and other key categories.
"Apprentice" grew from its fist half-hour to its fourth in 18-49 by 19
percent (to a 1.9 from a 1.6).

*	"All-Star Celebrity Apprentice" built on NBC's results in the
prior hour from 8-9 p.m. ET by 89 percent in 18-49 rating (1.7 vs.
0.9) and 72 percent in total viewers (5.0 million vs. 2.9 million).  

*	"All-Star Celebrity Apprentice" ranked #1 for its second hour
from 10-11 p.m. among ABC, CBS and NBC, with a 1.8 rating in 18-49
versus a 1.6 for CBS's "Mentalist" and a 1.2 for week two of ABC's
"Red Widow."  From 10-11, "Apprentice" was #1 or tied for #1 among
those networks in every key demographic.

*	In the 10:30 lead-in to local news, "All-Star Celebrity
Apprentice" generated a 4 percent margin of victory in the key news
demographic of adults 25-54 (with a 2.4 rating vs. a 2.3 for CBS's
second-place "Mentalist").

*	From 7-9 p.m. ET, an encore "All-Star Celebrity Apprentice"
averaged a 0.8/2 in 18-49 and 2.5 million viewers overall.  From its
first half-hour to its fourth, the "Apprentice" rebroadcast grew by 67
percent in 18-49 rating (to a 1.0 from a 0.6) and by 76 percent or
more than 1.7 million persons in total viewers (4.0 million vs. 2.2
million).
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