via press release:
DISCOVERY CHANNEL’S “BERING SEA GOLD” IS THE #1 FRIDAY PRIME TIME PROGRAM IN CABLE FOR MEN
BERING SEA GOLD Grabs 1.81 Million Viewers and YUKON MEN Grabs 1.89 Million Viewers
(Silver Spring, MD) Discovery Channel won the #1 cable network spot among P/M25-54 (no exclusions) on Friday, March 8th and swept the top three cable spots in prime time among M25-54 delivery (excluding sports). BERING SEA GOLD was the #1 series in cable among P/M 25-54 (no exclusions) and P/M 18-49 (excluding sports) earning 1.25 HH/1.05 P25-54 and delivering 1.81 million total viewers P2+.
YUKON MEN earned 1.33 HH/0.90 P25-54 and delivered 1.89 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only BERING SEA GOLD among P25-54 delivery (excluding sports). The series out-delivered multiple broadcast programs among M25-54 on Friday night including NBC’s “Rock Center with Brian Williams,” NBC’s “Fashion Star” and FOX’s “Touch.”
GOLD RUSH: PAY DIRT, the behind-the-scenes show hosted by GOLD RUSH Executive Producer Christo Doyle at 8PM, earned 0.94 HH/0.62 P25-54 and delivered 1.30 million viewers P2+ and was the #3 ad-supported cable program on Friday night behind YUKON MEN among M25-54 delivery (excluding sports).
Source: Nielsen. NHI Calendar. 3/8/13. Live+SD AA% and AA (000).