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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Total Viewership Gains; '90210' Earns Biggest Percentage Increase in Week 22

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March 11th, 2013

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twenty-second week of the 2012-2013 season (February 18-24), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.2 adults 18-49 ratings points.

90210 topped the % adults 18-49 ratings increase from DVR viewing, adding 150% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.538 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/20 ABC 4.0 6.2 2.2 55%
2 Big Bang Theory, THE-02/21 CBS 5.6 7.6 2.0 36%
3 FOLLOWING, THE-02/18 FOX 2.9 4.5 1.6 55%
4 GREY'S ANATOMY-02/21 ABC 3.1 4.6 1.5 48%
5 Elementary-02/21 CBS 2.4 3.8 1.4 58%
6 New Girl-02/19 FOX 2.2 3.6 1.4 64%
7 SCANDAL-02/21 ABC 2.7 3.9 1.2 44%
8 Criminal Minds-02/20 CBS 2.7 3.9 1.2 44%
9 How I Met Your Mother-02/18 CBS 3.4 4.5 1.1 32%
10 Person Of Interest-02/21 CBS 2.9 4.0 1.1 38%
11 NCIS-02/19 CBS 3.5 4.6 1.1 31%
12 Two and a Half Men-02/21 CBS 3.9 4.9 1.0 26%
13 Hawaii Five-0-02/18 CBS 2.0 3.0 1.0 50%
14 2 Broke Girls-02/18 CBS 3.5 4.4 0.9 26%
15 CSI-02/20 CBS 2.3 3.2 0.9 39%
16 American Idol-WEDNESDAY-02/20 FOX 4.1 5.0 0.9 22%
17 Chicago Fire-02/20 NBC 1.9 2.8 0.9 47%
18 MIKE & MOLLY-02/18 CBS 3.2 4.1 0.9 28%
19 Castle-02/18 ABC 2.3 3.1 0.8 35%
20 American Idol-THURSDAY-02/21 FOX 3.9 4.7 0.8 21%
21 SMASH-02/19 NBC 0.9 1.7 0.8 89%
22 NCIS: LOS ANGELES-02/19 CBS 2.7 3.5 0.8 30%
23 SURVIVOR: CARAMOAN-02/20 CBS 2.4 3.1 0.7 29%
24 Vampire Diaries-02/21 CW 1.3 2.0 0.7 54%
25 BONES-02/18 FOX 2.2 2.9 0.7 32%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 90210-02/18 CW 0.2 0.5 0.3 150%
2 SMASH-02/19 NBC 0.9 1.7 0.8 89%
3 Hart Of Dixie-02/19 CW 0.5 0.9 0.4 80%
4 Nikita-02/22 CW 0.3 0.5 0.2 67%
5 New Girl-02/19 FOX 2.2 3.6 1.4 64%
6 Beauty And The Beast-02/21 CW 0.5 0.8 0.3 60%
7 Elementary-02/21 CBS 2.4 3.8 1.4 58%
8 Touch-02/22 FOX 0.7 1.1 0.4 57%
9 Arrow-02/20 CW 0.9 1.4 0.5 56%
10 NEW NORMAL-02/19 NBC 0.9 1.4 0.5 56%
11 FOLLOWING, THE-02/18 FOX 2.9 4.5 1.6 55%
12 Modern Family-02/20 ABC 4.0 6.2 2.2 55%
13 COMMUNITY-02/21 NBC 1.1 1.7 0.6 55%
14 Vampire Diaries-02/21 CW 1.3 2.0 0.7 54%
15 Body Of Proof-02/19 ABC 1.2 1.8 0.6 50%
16 Hawaii Five-0-02/18 CBS 2.0 3.0 1.0 50%
17 1600 Penn-02/21 NBC 1.0 1.5 0.5 50%
18 CARRIE DIARIES-02/18 CW 0.4 0.6 0.2 50%
19 GREY'S ANATOMY-02/21 ABC 3.1 4.6 1.5 48%
20 Chicago Fire-02/20 NBC 1.9 2.8 0.9 47%
21 Supernatural-02/20 CW 0.9 1.3 0.4 44%
22 SCANDAL-02/21 ABC 2.7 3.9 1.2 44%
23 Criminal Minds-02/20 CBS 2.7 3.9 1.2 44%
24 Law And Order:SVU-02/20 NBC 1.6 2.3 0.7 44%
25 PARKS AND RECREATION-02/21 NBC 1.4 2.0 0.6 43%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-02/20 ABC 10623 15161 4538 43%
2 Big Bang Theory, THE-02/21 CBS 17619 22063 4444 25%
3 Elementary-02/21 CBS 11191 15435 4244 38%
4 FOLLOWING, THE-02/18 FOX 8388 12118 3730 44%
5 Person Of Interest-02/21 CBS 14217 17847 3630 26%
6 Hawaii Five-0-02/18 CBS 9104 12592 3488 38%
7 Criminal Minds-02/20 CBS 10711 14169 3458 32%
8 Castle-02/18 ABC 9854 13114 3260 33%
9 NCIS-02/19 CBS 21100 24338 3238 15%
10 GREY'S ANATOMY-02/21 ABC 8751 11959 3208 37%
11 SCANDAL-02/21 ABC 7676 10615 2939 38%
12 Chicago Fire-02/20 NBC 6500 9350 2850 44%
13 CSI-02/20 CBS 10646 13472 2826 27%
14 Blue Bloods-02/22 CBS 11206 13954 2748 25%
15 NCIS: LOS ANGELES-02/19 CBS 16320 18970 2650 16%
16 Body Of Proof-02/19 ABC 6759 9319 2560 38%
17 Two and a Half Men-02/21 CBS 13409 15759 2350 18%
18 MIKE & MOLLY-02/18 CBS 10332 12586 2254 22%
19 American Idol-WEDNESDAY-02/20 FOX 14368 16520 2152 15%
20 VEGAS-02/19 CBS 9523 11664 2141 22%
21 New Girl-02/19 FOX 4314 6428 2114 49%
22 2 Broke Girls-02/18 CBS 10249 12349 2100 20%
23 American Idol-THURSDAY-02/21 FOX 13664 15755 2091 15%
24 SMASH-02/19 NBC 3287 5361 2074 63%
25 BONES-02/18 FOX 8470 10503 2033 24%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Sel

    And this is why CW is going to renew Rachel Bilson and company, period.

  • rob60990

    lol at 90210. Is that the first time a show got more than a 100% increase? Only on the CW this could happen.

  • MichaelChickless

    THE FOLLOWING!
    ELEMENTARY!
    Criminal Minds!
    Person Of Interest!
    NCIS!
    Hawai’i Five-0!

    Woot!

    COMMUNITY?!?!

    Yeah!

  • A

    7 out of 8 CW shows made the list.

  • Win

    @ A
    I think eight did make the list.

    @Sel exactly.
    Still number 4 on the network with this factored.
    super loyal fanbase.

  • Craig

    Great increases for Smash

  • Jarrod

    No wonder The CW did terrible in it’s live audience last week or so – they’re all DVR’d!

  • Pretzer

    Smash is doing quite well with DVR. A renewal would be very nice!

  • starship

    Cult’s the only CW show that failed to make the list, lol.

  • Skylar James

    2.0 Vampire Diaries
    1.4 Arrow
    1.3 Supernatural
    0.9 Hart Of Dixie
    0.8 Beauty & The Beast
    0.6 The Carrie Diaries
    0.5 90210
    0.5 Nikita

    Hmmmmm…..

  • Robsten_Fan

    I want the final Viewership for TVD please!

  • k:Alex

    Now even Smash is better than most of NBC comedys.
    Time to panic :)

  • Jade

    Happy to see all my CW shows making the list this week.

  • Brandy

    Half my shows are on here:Smash,Carrie Diaries,Vampire Diaries,Hart of Dixie,2 Broke Girls,Beauty & the Beast yay!

  • Judy912

    Great numbers for ‘Castle’!

  • Adir

    It’s good for 90210 ?

  • Christian

    @rob60990

    lol yeah, pretty pathetic that more 18-49 viewed 90210 timeshifted vs. live.

  • DEF

    I know this is very much late but Amanda do you know what the DVR millions added were for the premiere episode of New Girl? Cause on the list, the second episode of New Girl was the final one at the bottom of the list making the premiere episode of New Girl not making it not make it onto list. If you know it and can share, thanks!

  • david

    Good to see a bunch of the cw shows on the list.

  • Michael

    Even with DVR calculated, Vampire Diaries is so far ahead in the CW pack lol!

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