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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Total Viewership Gains; '90210' Earns Biggest Percentage Increase in Week 22

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March 11th, 2013

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twenty-second week of the 2012-2013 season (February 18-24), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.2 adults 18-49 ratings points.

90210 topped the % adults 18-49 ratings increase from DVR viewing, adding 150% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.538 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-02/20 ABC 4.0 6.2 2.2 55%
2 Big Bang Theory, THE-02/21 CBS 5.6 7.6 2.0 36%
3 FOLLOWING, THE-02/18 FOX 2.9 4.5 1.6 55%
4 GREY'S ANATOMY-02/21 ABC 3.1 4.6 1.5 48%
5 Elementary-02/21 CBS 2.4 3.8 1.4 58%
6 New Girl-02/19 FOX 2.2 3.6 1.4 64%
7 SCANDAL-02/21 ABC 2.7 3.9 1.2 44%
8 Criminal Minds-02/20 CBS 2.7 3.9 1.2 44%
9 How I Met Your Mother-02/18 CBS 3.4 4.5 1.1 32%
10 Person Of Interest-02/21 CBS 2.9 4.0 1.1 38%
11 NCIS-02/19 CBS 3.5 4.6 1.1 31%
12 Two and a Half Men-02/21 CBS 3.9 4.9 1.0 26%
13 Hawaii Five-0-02/18 CBS 2.0 3.0 1.0 50%
14 2 Broke Girls-02/18 CBS 3.5 4.4 0.9 26%
15 CSI-02/20 CBS 2.3 3.2 0.9 39%
16 American Idol-WEDNESDAY-02/20 FOX 4.1 5.0 0.9 22%
17 Chicago Fire-02/20 NBC 1.9 2.8 0.9 47%
18 MIKE & MOLLY-02/18 CBS 3.2 4.1 0.9 28%
19 Castle-02/18 ABC 2.3 3.1 0.8 35%
20 American Idol-THURSDAY-02/21 FOX 3.9 4.7 0.8 21%
21 SMASH-02/19 NBC 0.9 1.7 0.8 89%
22 NCIS: LOS ANGELES-02/19 CBS 2.7 3.5 0.8 30%
23 SURVIVOR: CARAMOAN-02/20 CBS 2.4 3.1 0.7 29%
24 Vampire Diaries-02/21 CW 1.3 2.0 0.7 54%
25 BONES-02/18 FOX 2.2 2.9 0.7 32%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 90210-02/18 CW 0.2 0.5 0.3 150%
2 SMASH-02/19 NBC 0.9 1.7 0.8 89%
3 Hart Of Dixie-02/19 CW 0.5 0.9 0.4 80%
4 Nikita-02/22 CW 0.3 0.5 0.2 67%
5 New Girl-02/19 FOX 2.2 3.6 1.4 64%
6 Beauty And The Beast-02/21 CW 0.5 0.8 0.3 60%
7 Elementary-02/21 CBS 2.4 3.8 1.4 58%
8 Touch-02/22 FOX 0.7 1.1 0.4 57%
9 Arrow-02/20 CW 0.9 1.4 0.5 56%
10 NEW NORMAL-02/19 NBC 0.9 1.4 0.5 56%
11 FOLLOWING, THE-02/18 FOX 2.9 4.5 1.6 55%
12 Modern Family-02/20 ABC 4.0 6.2 2.2 55%
13 COMMUNITY-02/21 NBC 1.1 1.7 0.6 55%
14 Vampire Diaries-02/21 CW 1.3 2.0 0.7 54%
15 Body Of Proof-02/19 ABC 1.2 1.8 0.6 50%
16 Hawaii Five-0-02/18 CBS 2.0 3.0 1.0 50%
17 1600 Penn-02/21 NBC 1.0 1.5 0.5 50%
18 CARRIE DIARIES-02/18 CW 0.4 0.6 0.2 50%
19 GREY'S ANATOMY-02/21 ABC 3.1 4.6 1.5 48%
20 Chicago Fire-02/20 NBC 1.9 2.8 0.9 47%
21 Supernatural-02/20 CW 0.9 1.3 0.4 44%
22 SCANDAL-02/21 ABC 2.7 3.9 1.2 44%
23 Criminal Minds-02/20 CBS 2.7 3.9 1.2 44%
24 Law And Order:SVU-02/20 NBC 1.6 2.3 0.7 44%
25 PARKS AND RECREATION-02/21 NBC 1.4 2.0 0.6 43%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-02/20 ABC 10623 15161 4538 43%
2 Big Bang Theory, THE-02/21 CBS 17619 22063 4444 25%
3 Elementary-02/21 CBS 11191 15435 4244 38%
4 FOLLOWING, THE-02/18 FOX 8388 12118 3730 44%
5 Person Of Interest-02/21 CBS 14217 17847 3630 26%
6 Hawaii Five-0-02/18 CBS 9104 12592 3488 38%
7 Criminal Minds-02/20 CBS 10711 14169 3458 32%
8 Castle-02/18 ABC 9854 13114 3260 33%
9 NCIS-02/19 CBS 21100 24338 3238 15%
10 GREY'S ANATOMY-02/21 ABC 8751 11959 3208 37%
11 SCANDAL-02/21 ABC 7676 10615 2939 38%
12 Chicago Fire-02/20 NBC 6500 9350 2850 44%
13 CSI-02/20 CBS 10646 13472 2826 27%
14 Blue Bloods-02/22 CBS 11206 13954 2748 25%
15 NCIS: LOS ANGELES-02/19 CBS 16320 18970 2650 16%
16 Body Of Proof-02/19 ABC 6759 9319 2560 38%
17 Two and a Half Men-02/21 CBS 13409 15759 2350 18%
18 MIKE & MOLLY-02/18 CBS 10332 12586 2254 22%
19 American Idol-WEDNESDAY-02/20 FOX 14368 16520 2152 15%
20 VEGAS-02/19 CBS 9523 11664 2141 22%
21 New Girl-02/19 FOX 4314 6428 2114 49%
22 2 Broke Girls-02/18 CBS 10249 12349 2100 20%
23 American Idol-THURSDAY-02/21 FOX 13664 15755 2091 15%
24 SMASH-02/19 NBC 3287 5361 2074 63%
25 BONES-02/18 FOX 8470 10503 2033 24%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • JulieDawn

    Good job BATB

  • Michael1

    Wow, so “Smash” is apparently the second choice of a lot of viewers of “Tosh.0″ and “Cougar Town.” Maybe move it to a new time slot?

  • Mari

    Castle is the second most watched show on ABC!

  • Mi

    1.7 for Smash is still mediocre and cancellation-worthy. L&O, CF, Grimm, etc. all do better than that in live+7.

  • martin

    SMASH!! YAY!!!!

  • lola

    Go SCANDAL and The CW

  • Ram510

    Nice that Scandal finally got more than a 3.8 in DVR gains

  • Danak

    Smash will still very likely not make it to a 3rd season, but hopefully these DVR numbers (and the slightly less C3s) will keep it from getting pulled before the end of the season. I just want to make sure to see *this* season.

  • jamie

    So does this mean?:

    Nikita= 2.07 million viewers
    Hart of Dixie= 2.46 million
    Smash= 6.21 million
    Beauty and the Beast= 2.43 million
    Community= 4.77 million
    New Normal= 4.36 million

    If so, Shame.

  • halloween

    that is still pretty weak for Beauty and the Beast…even with DVR
    so its not the time period ;)

  • Mark Wood

    Jaime

    No it doesn’t. Usually the viewer increase is considerable less.

  • Titina

    Yay! SMASH Is doing GREAT on DVR. Really hope the trend continues.
    I love the show and would love for it t be renewed!

  • BPKK

    @Jamie

    The number of viewers doesn’t line up with the rating. For this week, both Arrow and Supernatural had Live +SD of 0.9 even though Arrow had over 1 million more viewers than Supernatural. This week, Beauty had 1.52 million viewers and a 0.5 but back in Nov., 1.52 million viewers earned it a 0.6 rating. A couple weeks ago, the CW press release said that VD was averaging a 43% increase in viewers Live + 7

  • Doug

    BPKK – the 0.6 is in adults 18-49, the 1.52 is total viewers. While adults 18-49 are included in total viewers, that demo also includes all other demographics that we usually don’t see reported.

  • Doug

    Multiply the adult rating by 1.27 (? – I think) to find out how many of those viewers were in the demo.

  • Guest

    It now obvious that the new time slot did hurt 90210! I’m a fan of the show and tuned in live for every episode but because of the new time slot… not even I who has been loyal to the show since the beginning watch it live at 9pm

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