TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013


Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon a Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.


Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon a Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • rob60990

    YEAH Revenge!!!!! Slowly going back up. So much for it never hitting a 2 again. :D

  • Tvguy44

    Half hours…

    Once 2.2/2.2

    Revenge 2.1/1.9

    Red 1.2/1.1

  • Annie Orhan

    OMG yes, finally I can’t believe it Revenge back at 2.0 8P

  • D’Arcy

    Nothing broke 3.0? Sundays are terrible.

  • Remote Patrolled

    The Revenge recovery begins…

    Lesson to networks – you can’t get away with a crappy second season and expect people to keep watching!

  • joey

    Not bad for Revenge…OUAT is doing horrible

  • Richard Steven Hack

    Nice rise for Revenge. Suck it, Max! :-)

    The episode was ninety percent mourning for Faux-Amanda. But I LOVED hearing Emily say: “No more distractions!” Hopefully that was the writers telling us something! :-)

    Red Widow still dead.

    OUAT episode was pretty good. Nice to see Rose McGowan on the show. And Joaquin Almeida.

  • Lonesome Rhodes

    GCB must be looking pretty good in retrospect. YOU SUCK ABC STOP KILLING THE GOOD ONES

  • Abc123

    Great news for Revenge. Once Upon a Time didn’t rise like I expected it to. Was thinking it could pull a 2.4 or 2.5.

    Mentalist rose, but 1.6 still isn’t that great.

  • Richard Steven Hack

    Hey, Max wasn’t first! Did the Revenge rise cause him to have a heart attack? :-)

  • Joe

    My guess shark tank repeats filling in red widows time slot by the end of the month

  • SJ

    So where are all those smarta$$es who predicted Revenge would never go back up to a 2.0 again, huh?

    Crow for dinner tonight? :D :D :D

  • JR35

    At least OUAT didn’t drop, with the DST effect (and it’s never been adjusted down, correct?)

  • NBC Fan

    DST didn’t affect The Simpsons or Once Upon a Time so I’m happy.

  • Steph

    Not good for OUAT. I loved seeing Rose McGowan guest star. She was fantastic.

  • Daw Johnson

    Remember when Once Upon a Time was a “hit”

  • Shepherd

    ABC is certainly fighting back, I guess it helps when one network is struggling. I’ll we waiting for the finals.

  • BigBrotherFan


    GOSH ABC will you JUST AIR THE REST OF 666 PARK AVE. Surely it won’t do any worse than this flop!

    Glad CA was steady. She deserved to win that task!

    YIKES @THEGOODWIFE What gives? It’s such a GREAT SHOW!

    Shocked revenge actually went up! GOOD FOR IT, THOUGH because I do watch it. PLEASE AIDEN…DIE GO AWAY!!!! AGH!

  • Bookworm

    Revenge did decent (a 2.0 seems like such a low number for this show) but OUAT is doing badly. Red Widow is definitely a loser and not expected to last very long in this spot.

    ABC’s Sundays nights are clearly becoming a drag. This is one of their lowest rated nights of the week. Mondays, Thursdays, and Wednesdays are doing better than them and pretty well for ABC. It helps them win the time slots with a few shows on those days.

  • rob60990

    I don’t see ABC pulling Red Widow. They’re just going to wait out the next 4 weeks.

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