TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013


Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon a Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.


Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon a Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • The End

    @I’d probably include “well informed” as my top descriptor, but I’m not trying to be offensive.

    I agree, Ultima is one of the best posters on this website, along with several others, most of which have gravitar accounts lol(Something I should do in all honesty as I’ve been here almost 2 years..).#

    @I’ve made some comments recently about the degrading quality of some of these threads

    Personally I find it irritating personally when you give a valid opinion on a shows declining viewership and people attack you accusing you of being a hater when nothing said has been remotely hateful. There seems to be a trend of angry fanboys attacking posts they don’t agree with here.

    As much as I love discussing ratings here, I’m mostly just discussing shows in general now until the discussion is civil enough that it won’t just turn sour.

  • HalCapone

    Well said!

  • Danie

    So, The Mentalist in January: 2.1, 2.1 and 1.9. Then there was a 3 week break and a 1.6, another break, and now a 1.5 and a 1.6. That’s really sad!

    Really, I know the 3 week break was due to The Golden Globes, SB and The Grammys, but it still hurt the show. Just look at the numbers!

    Anyway, I hope it rises in the next couple of weeks because, you know, there will be another 3 week break. (sigh)

    Sunday at 10 is just really a bad slot. The worst actually!

  • Michael1


    All Star Celebrity Apprentice will most likely be beaten by “Talking Dead,” which received a 2.0 last week.

  • Michael1

    A lot of these shows probably took hits when “The Walking Dead” began on February 10. Even though that show airs at 9pm, “Talking Dead,” is also winning its time slot.

  • Danny

    Red Widow is just a really bad written show, too predictable.

  • TerryJacksonNYC

    @The End

    I appreciate many commenters around here, you included. There are others (like Patrick Gillease, SJ and Rebecca) with whom I’ve built at least a decent enough relationship on here that when we disagree, nobody ever thinks it’s a personal attack and each of these people I’ve mentioned are big fans of particular series.

    You could probably call me a fanboy. I was definitely a fanboy when it came to V, but I didn’t ever think anybody was “hating” on it when they pointed out that its ratings were bad. I argued that they weren’t as “bad” as some people think, but I didn’t care if anybody thought the show was any good. I was just wondering if a second-season series with a 1.9 average could get renewed in 2011; it could not. I think it can – easily – this season, especially if they’re on any network that isn’t CBS.

    I would never attack anybody. I won’t even attack someone who attacks others. But I will advocate for their dismissal if they aren’t contributing to anything. And there are many on here who don’t contribute to anything but glorifying their own opinions… and not even opinions that serve as things to think about but opinions that aren’t even defensible.

  • The End


    You seem like a respectable guy, and I respect your opinion. And again well said.

    My point was mostly that the term hater is thrown around quite a lot here incorrectly when people disagree with an opinion.

    @You could probably call me a fanboy.

    Lol, never would I do such a thing. Apologies if my above post was badly written and unclear. Hope this clears things :)

  • TerryJacksonNYC


    You are right. The Talking Dead will likely beat Celebrity Apprentice. But the fact that they’re not really in competition with each other, in terms of renewal prospects, puts into question whether or not that “fight” really matters. Celebrity Apprentice is in competition with non-scripted broadcast television shows. It has only shows on ABC and CBS as real competition. (Well, the 9PM hour is in competition with Fox, but you get my point.)

    I do think that broadcast and ad-supported cable ratings points will likely reach parity in terms of the ad dollars each warrants, but that won’t be for a few years. When it happens, you can expect the cable networks to have their own “up fronts” every May. Right now, this isn’t really an issue, as shows are renewed, canceled and announced year-round for cable networks.

    It’s a decent point, though. And, in the end, Celebrity Apprentice’s final numbers may change. And the hourly/half-hourly/quarter-hourly ratings will matter, too, but not that much.

  • TerryJacksonNYC

    @The End

    I know what you mean when you say “hater” is misused. I actually think it’s a ridiculous word to begin with, so I usually ignore it when it’s said. It’s the ad hominem attacks that drive me mad.

    I think “fanboy” can be used both lovingly and not-so-lovingly. It has some connotations that read like “crazy,” but the definition I usually associate with it is “unreasonable.” I’ve been unreasonable in the past when it comes to some ratings, but I’d never call someone a “hater” for telling me I’m being unreasonable. If anything, I’d end the discussion or change the topic because it sucks to realize that you’re being unreasonable. We’re all that sort of crazy when it comes to one thing or another. If we’re not blindly passionate about at least one thing, we’re not really human… or at least we’re not living as the good consumers we’re supposed to be. ;)

    If you want to see a good example of “fanboy,” check out the film of the same name. It’s not great, but it does show how some people use the shows they love to connect with others and, if that is one of the options in their developmental sociology toolbox, I’m glad that they at least have that. This said, I don’t think they should be talking about things like ratings and box-office success, as long as their love isn’t mirrored by a majority of us. Otherwise? Well, then they seem unreasonable.

  • ForceChoke

    Once Upon A Time will get a third season, which means it will almost definitely get a fourth season for syndication. Beyond that, it will just depend how it can continue to perform, especially if it ends up being shoved off to Friday in its final season.

  • robrab14

    i think it’s crazy that people still love to bash shows that are struggling in the ratings, regardless of the reasons. OUAT was amazing last night. I wish more people could have seen that for themselves. Seeing as how ratings for tv as a whole are steadily declining, just seems to me that fans would be more supportive of tv shows in general, whether they watch/like a particular show or not. seriously, what is accomplished if any show fails and is cancelled? i think this is just a stupid game for some of you.

  • Brandy

    I’m happy Once is at least steady

  • eridapo

    YTD ratings for Scripted in Broadcast TV. (12/31/12 to 3/10/13 Inlcludes prelims for 3/8/13-3/110/13)

    Net/ Show~~~~~~Aired~~~~~~Viewers~~~~~~A18-49~~~~~~Can Indx
    Don’t Trust the B in Apt 23~~~~~~4~~~~~~2.454~~~~~~0.98~~~~~~0.5
    Last Resort~~~~~~3~~~~~~5.452~~~~~~1.13~~~~~~0.57
    Zero Hour~~~~~~3~~~~~~5.606~~~~~~1.17~~~~~~0.59
    Happy Endings~~~~~~6~~~~~~2.824~~~~~~1.18~~~~~~0.6
    Body of Proof~~~~~~3~~~~~~6.569~~~~~~1.23~~~~~~0.62
    Malibu Country~~~~~~9~~~~~~5.896~~~~~~1.26~~~~~~0.64
    Private Practice~~~~~~3~~~~~~4.476~~~~~~1.27~~~~~~0.64
    Red Widow~~~~~~2~~~~~~6.228~~~~~~1.35~~~~~~0.69
    Last Man Standing~~~~~~9~~~~~~6.81~~~~~~1.42~~~~~~0.72
    The Neighbors~~~~~~9~~~~~~6.05~~~~~~1.8~~~~~~0.91
    The Middle~~~~~~7~~~~~~8.188~~~~~~2.26~~~~~~1.15
    Once Upon a Time~~~~~~7~~~~~~7.793~~~~~~2.47~~~~~~1.25
    Grey’s Anatomy~~~~~~7~~~~~~8.901~~~~~~3~~~~~~1.52
    Modern Family~~~~~~7~~~~~~10.699~~~~~~4.09~~~~~~2.08

    Net/ Show~~~~~~Aired~~~~~~Viewers~~~~~~A18-49~~~~~~Can Indx
    CSI: NY~~~~~~7~~~~~~9.789~~~~~~1.44~~~~~~0.51
    Blue Bloods~~~~~~8~~~~~~11.029~~~~~~1.45~~~~~~0.51
    Golden Boy~~~~~~3~~~~~~9.135~~~~~~1.47~~~~~~0.52
    The Good Wife~~~~~~6~~~~~~9.295~~~~~~1.6~~~~~~0.57
    The Mentalist~~~~~~6~~~~~~10.006~~~~~~1.8~~~~~~0.64
    Hawaii Five-0~~~~~~6~~~~~~10.18~~~~~~2.43~~~~~~0.86
    Rules of Engagement~~~~~~5~~~~~~8.158~~~~~~2.74~~~~~~0.97
    Criminal Minds~~~~~~5~~~~~~11.496~~~~~~2.8~~~~~~0.99
    NCIS: Los Angeles~~~~~~7~~~~~~17.004~~~~~~2.9~~~~~~1.02
    Person of Interest~~~~~~7~~~~~~15.163~~~~~~3.1~~~~~~1.1
    Mike & Molly~~~~~~6~~~~~~10.624~~~~~~3.15~~~~~~1.11
    How I Met Your Mother~~~~~~6~~~~~~9.553~~~~~~3.58~~~~~~1.27
    2 Broke Girls~~~~~~6~~~~~~11.156~~~~~~3.65~~~~~~1.29
    Two and a Half Men~~~~~~7~~~~~~14.039~~~~~~4.04~~~~~~1.43
    Big Bang Theory~~~~~~7~~~~~~18.448~~~~~~5.81~~~~~~2.05

    Net/ Show~~~~~~Aired~~~~~~Viewers~~~~~~A18-49~~~~~~Can Indx
    Emily Owens, M D~~~~~~4~~~~~~1.303~~~~~~0.38~~~~~~0.58
    Carrie Diaries~~~~~~8~~~~~~1.268~~~~~~0.5~~~~~~0.77
    Hart of Dixie~~~~~~7~~~~~~1.405~~~~~~0.57~~~~~~0.88
    Beauty and the Beast~~~~~~5~~~~~~1.581~~~~~~0.6~~~~~~0.92
    The Vampire Diaries~~~~~~6~~~~~~2.657~~~~~~1.23~~~~~~1.89

    Net/ Show~~~~~~Aired~~~~~~Viewers~~~~~~A18-49~~~~~~Can Indx
    The Mob Doctor~~~~~~3~~~~~~2.606~~~~~~0.63~~~~~~0.32
    Ben and Kate~~~~~~3~~~~~~2.361~~~~~~1.17~~~~~~0.6
    Cleveland Show~~~~~~7~~~~~~3.106~~~~~~1.46~~~~~~0.75
    Raising Hope~~~~~~10~~~~~~3.624~~~~~~1.58~~~~~~0.81
    The Mindy Project~~~~~~7~~~~~~3.111~~~~~~1.63~~~~~~0.84
    Bob’s Burgers~~~~~~7~~~~~~4.225~~~~~~2.07~~~~~~1.07
    American Dad~~~~~~6~~~~~~4.344~~~~~~2.15~~~~~~1.11
    New Girl~~~~~~7~~~~~~4.236~~~~~~2.26~~~~~~1.16
    The Simpsons~~~~~~7~~~~~~5.361~~~~~~2.47~~~~~~1.27
    Family Guy~~~~~~6~~~~~~5.615~~~~~~2.87~~~~~~1.48
    The Following~~~~~~7~~~~~~9.015~~~~~~2.9~~~~~~1.49

    Net/ Show~~~~~~Aired~~~~~~Viewers~~~~~~A18-49~~~~~~Can Indx
    Do No Harm~~~~~~2~~~~~~2.664~~~~~~0.8~~~~~~0.55
    The New Normal~~~~~~7~~~~~~2.968~~~~~~1.11~~~~~~0.76
    1600 Penn~~~~~~6~~~~~~2.869~~~~~~1.18~~~~~~0.81
    Guys with Kids~~~~~~7~~~~~~3.315~~~~~~1.2~~~~~~0.82
    Go On~~~~~~7~~~~~~3.741~~~~~~1.3~~~~~~0.89
    30 Rock~~~~~~4~~~~~~3.981~~~~~~1.53~~~~~~1.05
    Parks and Recreation~~~~~~6~~~~~~3.472~~~~~~1.65~~~~~~1.13
    Law & Order: SVU~~~~~~7~~~~~~6.458~~~~~~1.74~~~~~~1.19
    Chicago Fire~~~~~~7~~~~~~7.18~~~~~~2.06~~~~~~1.41
    The Office~~~~~~7~~~~~~4.271~~~~~~2.06~~~~~~1.41

  • robrab14

    so relieved that OUAT was steady, despite typical DST drops.

  • SJ

    It is impossible for ABC to schedule like that on Sundays.

    It is, however, entirely possible for them to do two 11-episode runs, but they never seem to jump at that opportunity. ;)

    I hope Revenge keeps going up or at least holds steady. Fan reception for last night’s episode has been positive. For me personally, the thing I can’t wrap my head around is why on Earth would Emily throw away the laptop into the ocean when it contains so much information that could clear her father’s name. That is a big blunder by the writers!

  • eridapo

    Note for CBS… Elementary and H50’s numbers are skewed by the episodes that aired after the AFC Championship and Superbowl.

    Exclude the superbowl.. Elementary’s avg falls to 2.35 with CI .83. H50 falls to 2.22 and CI .78

  • HalCapone

    I really liked V, too. Science fiction/fantasy genre shows face an uphill battle especially on network television. I believe LOST, my all time favorite show in my lifetime, would not last on network television more than one season if it were to debut nowadays. It was very, very expensive to produce then and talk about complicated plots! I love stories which challenge my mind and stoke my imagination but I guess I am in the minority here among most network television viewers. Yes, I am very cynical about the direction of broadcast television, in general.

  • James

    Maybe the major networks will figure it out: no one watches network television anymore.

  • ForceChoke

    I would also point out to anyone predicting the demise of OUAT that its season average is still a 2.92 A18-49 and has yet to perform poorly against football. I can see it performing about this level for its remaining 2 march episodes, then coming back in the mid 2.0’s for its remaining 4 episodes in Late April and early May.

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