TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013


Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon a Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.


Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon a Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • forg

    Good for Revenge to rise from hitting a 1.4 but sad to see OUAT flat but at least DST didn’t push it down further.I hope it increases.

  • psychic

    OUAT is by no means doing horrible. It’ll get a third season. Even if it does showcase some of the fastest-developing and most awkward romances I’ve ever seen on television.
    It’s The Mentalist I’m worried about.

  • Rob R

    Cant wait for “Mad Men” to begin on April 7. Then three weeks of both “Good Wife” and “Mad Men,” the best written shows on TV.

  • Moose

    @ psychic

    I like the Mentalist too, but I am getting increasingly tired of the Red John “drama”. They have been teasing it for so long I am starting not to care. The writers need to stop pulling the rug out from under the viewers and resolve it and move on past it.

  • Kavyn

    I think at this point there’s no reason to support any new shows on ABC. They had the best pilot concepts with LR, 666 Park Ave and Zero Hour and screwed all of those AND everything else up. The only show that got any respect before its cancellation was Last Resort (thank God).

    Ignoring the comedies, is Nashville the only new series that was successful this year for ABC?

  • SJ


    Nashville, The Neighbors and Malibu Country may all well get renewed, but that doesn’t classify them as “successes” in my boon.

  • SJ

    ^ *book! haha

  • TerryJacksonNYC


    Lost is my favorite show of all time, too. But I do think it might last longer than a season were it to debut today because it didn’t introduce the mythology until the second season and it didn’t get “complicated” until the fifth season, which was almost two years after we learned there’d be six seasons for the story to be told. It wasn’t even a “sci-fi” show until the third season, when things like time travel were introduced. Until then, it was a human drama that had a few elements of sci-fi (such as the introduction of the Dharma Initiative), but even the sci-fi that was introduced was later explained as a supernatural phenomena that might be related to electromagnetic anomalies.

    Lost was, indeed, expensive. The president of the network was fired for green lighting a show that cost so much. (Which was crazy in itself, but when you consider that ABC practically owned TV in the 2004-2005 season, both in terms of ratings and critical success, it’s even more crazy!) I don’t think ABC/WB did a very good job with V, though. Its story never seemed to be on a confident footing and, after the pilot, the episodes looked cheaper and cheaper. I loved those 22 episodes of TV, even the uneven ones, but it had nowhere to go. At the rate it was going, it wouldn’t even be halfway to syndication numbers at this point. And I think that is why it was canceled.

    Another reason that V wasn’t renewed was that WB wanted to have extra seasons of Chuck and Fringe, both of which I liked a lot. (In fact, Fringe may be in my top five favorite shows, but it’s too soon to be able to really know that; individual episodes are rewatchable, which is something that I can’t do with Lost, which requires watching at least half seasons to really get into.) I think those decisions were wise. But overall, you’re right: sci-fi isn’t really working on broadcast television. Revolution is the best we’ve got, but that’s not even very good and it isn’t about science or technology as much as it is – so far, at least – about the lack of such things. I do think the show will grow into sci-fi, but it has to survive at least until half way through the second season, with a promise of a third before they get into the mythology which, as of now, doesn’t exist. And, back to V, that’s the problem I’m left with two years later: it never got into any mythology, which makes it hard to care about now.

    I, too, am cynical about the direction of broadcast TV, but I do think audiences are capable of handling better stories and storytelling techniques than that for which they’re given credit by execs. Let’s hope some of the cable successes change that. I think Fox’s The Following is the first show to try to capitalize on different storytelling, but even that owes a lot to Lost, with it’s flashback-centric episodes. (The difference being that, on The Following, the execs think the audience need to see the date/year of the flashbacks, when that isn’t necessary when things are clear… or when the show plans on teasing things a bit more. The “payoff” is a bit too immediate, which isn’t as intensive for me.)

  • Rebecca

    Just watched the final four episodes of 666PA on the site I mentioned before….worth watching. I never read the book it was based on, but those last episodes were interesting. Too bad ABC never aired them…maybe they still will in the summer.

    Greatly enjoyed last night’s OUAT and wish its ratings were higher. Next week looks like a good episode, too.

  • Fred


    I thought 666 Park Ave steadily improved after the pilot. Hope ABC provides us the reamining 4 eps soon.
    I also enjoyed Last Resort, very pleased it was able to depart with a satisfying conclusion.
    Nashville is the only new drama that has a chance of being renewed this season. Not quite a hit, but not a flop either. Hope ABC grants Nashville a second season. Very well done musical oriented drama indeed.

  • psychic

    I agree completely, but it would be nice if we had at least one more season where they could spend the whole thing unraveling the Red John mystery. It would take pretty fancy writing to make an entire season with nothing but Red John hunting interesting, though, which is why we need the filler episodes.
    If we don’t get a season 6, it’s guaranteed that this season won’t be satisfying enough to be a true ending, is all I meant.

  • Ultima

    It is, however, entirely possible for them to do two 11-episode runs, but they never seem to jump at that opportunity.

    Well, the fall run would be interrupted by the AMAs; otherwise, yes, they could do that. However, they would need to move their other Sunday programming (the HHOF movies) to another day of the week, which would then bring about an uproar from those fans. It would also leave them with a giant hole in the schedule in January/February.

    I actually think the best option would be to move DWTS to a Sunday 9-11pm, Monday 8pm schedule, with Revenge Monday at 9pm (12 fall, hiatus for Bachelor, 10 spring) and Once Upon a Time Sunday at 8pm (9-10 fall, 2-4 Jan/Feb, rest spring). They could still air the AMAs, BMAs and movies on Sunday (the April one would need to move up to March, however) and would only need a bit of creative scheduling otherwise (e.g. Mon/Tue finale for DWTS).

  • TerryJacksonNYC


    I think ABC having a big hole in January/February would be the best thing for it. It can’t win many of those nights anyway, unless we’re talking about the Oscars and that’s going to pre-empt regular Sunday evening programming for EVERY network. Let the Hall of Fame movies air during those months, at the beginning of Sept and the end of May. That would solve a lot of the problems they’re starting to see get worse.

  • Xavi

    Once was amazing I cryed like a baby when Cora died and her last words thAt She loved Regina wow just amazing

  • brutony

    Max sucks-and ABC can save a show for having a subpar second season-look at Desperate Housewives? They never really recovered from their awful second season, yet it lasted EIGHT! Seasons!

  • Lauren S


    I’m sure Mentalist will get some kind of renewal. Either an announce half season or full season. They won’t cancel because it’s too late to wrap it up.

    My guess is it will get an announced final half season.

  • omabin


    I have been arguing for months for ABC to do OUAT/DWTS on Sundays and DWTS/Revenge/Castle on Mondays, with the bachelor taking over mondays 8-10 during winter and cheap reality filler taking over sundays (including the OUAT spot) during winter! So glad I finally see someone, especially someone whose credibility around here I actually respect a lot, agreeing with me. It would be a very risky move, but it would solve multiple ABC issues at the same time (the decline of DWTS would slow down a lot from being away from the voice IMO, the problems with the serialized shows during breaks, freeing up a DWTS centric tuesday to launch a Shield-fronted male skewing night). Thank you!

    This being said, I do have some concerns about OUAT’s decline. Not entirely sure it is too good for it to be left alone on Sunday nights with drama companionship. I hope this is just a fluke and that it will eventually get back to its normal superior relative ratings (they are still relatively superior for ABC if you disregard the surge of Scandal, but not overall).

  • aciel

    im confident that OUAT will rebound back big time especially after that last episode which was one of the best

  • omabin

    Also, about the big hole on Sunday they would have on winter while DWTS is on hiatus, they could just do there what they have been doing this winter on tuesdays, which is going for cheap reality filler, which actually doesn’t perform that bad and certainly yields a better profit than failing dramas (especially as these have long term effects). Something like Winter Wipeout/ Celebrity Wife Swap/The Taste could take over the night during those monhts…

  • Chris2.0

    Revenge is a hot mess right now…I wish it got canned no matter how much I enjoyed it before, it’s truly horrible now.

    Yes, Emily says “No more distractions”, watch her “stepbrother” come in next week and ruin everything…the show has gotten so much off track! Please GET RID OF AIDEN! Explore Charlote/Emily’s relationship! They are sisters for god’s sake!!!!@@!@!

    I’m done with Revenge.

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