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TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013

Once-Upon-a-Time-Season-2-Episode-16-The-Millers-Daughter-10-550x366

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon A Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.

 

Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon A Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • were123

    No one should be worried about OUAT renewal; yes, it’s no longer the big hit it was, but hey! The ratings are still above the avarage of ABC! (and so Revenge’s last night episode). ABC must be dissapointed about the rating erosion of last year powerhouse, but that doesn’t mean it will be cancelled. It’s not that expensive as some people says, ratings above 2s justify its renewal. Would I like to see it rise again to hit 3s? Yes, I would, very much, but we have to face that maybe that won’t be the case. For now, we can be happy that it’ll be renewed for next season, and that means it will come back for a 4th as well. Revenge is on a similar path, it will most likely stays on the 2s, even though I’d love to see it hit 3s, but it will also be renewed for a 3rd and 4rd season. Let’s worry about these shows fates when they are on their 4th year ;)

  • Ultima

    @TerryJackson
    I think ABC having a big hole in January/February would be the best thing for it.

    Next year, certainly. Presumably, the big event schedule will be (in consecutive weeks)… Golden Globes, NFC Championship, Grammy Awards, Super Bowl, Olympics, Olympics, Olympics, Academy Awards

    I think you simply have to wave the white flag against that.

    In general though, I think they should try to program January/February, but it would be a lot easier if there were only one serialized series and a fall/spring reality series.

    I also think that NBC needs to get an earlier start on Sundays (although obviously they can’t next season), which would involve moving the Golden Globes back to another night and pushing the Pro Bowl to an earlier start (assuming it doesn’t get canceled or moved back to ESPN). That would end up helping ABC as well.

    Also, it’s not inconceivable with American Idol falling back down to earth that CBS might move the Grammy Awards back to the middle of the week again. It’s just as inconvenient for them as it is the other networks to only be able to air one episode of their Sunday lineup in February.

  • Bern

    OUAT was amazing last night. Glad Revenge is up. Really surprised me on th 2.0 rating. The writers should have stick with the ‘revenge’ plot but the show headed in a different direction. Hopefully now Revenge gets back to the point and Emily getting rid of her enemies.

    Wondering where all the Revenge haters. They seem pretty quiet. lol

  • Networkman

    I’m really happy about the ratings for Revenge. In my opinion, this season has not sucked. There may have been episodes that were more slow paced but we always witness great acting. I really enjoyed when Jennifer Jason Leigh guest starred as Emily’s mother. I feel that story was needed as it made me connect more to Emily. And then stories were introduced this year to explain why Victoria operates the way she does. I don’t see things as being distractions but simply storytelling to give the characters more depth.

  • tahina

    The good old shows are slowly dying. TGW is on the bubble so is The Mentalist. CBS may pull the plug but hoping they do some miracle bringing them back to life. :[

  • BG

    @bigbrotherfan

    I really like Aiden!! I think he adds value to the show, but I don’t want him with Emily. I’m hoping when the show is over, she ends up with Jack :)

    I also like Ashley–she is the character that everyone loves to hate.

    The character that I would like to see leave is Padma. I don’t trust her!! I’m hoping she leaves soon.

  • TerryJacksonNYC

    @Ultima

    I definitely think it’s a good idea for next year, but the problem with network programming is that, once something seems to work, they stick with it for years, even after it stops working. Also, if a show like Revenge did spring and fall “seasonettes” of 10 or 11 episodes each, it might work one year or two years, but it’s not something that will work for all shows. I do like the idea, though, of showing as many episodes as possible without reruns and then having a break for the show to do whatever it needs to refresh itself and, during that time, air something that is smaller in scope: maybe cheap filler shows, maybe movies of the week, maybe recap episodes or reruns of hits from other nights. The problem is that there is no one answer. I do think that this sort of thing is worth trying and is, especially, worth trying next season.

    While I generally deplore the idea of long hiatuses, two months isn’t that long, especially when we’re talking about a period when most people are paying attention to other things. This break can be moved to after Thanksgiving through January, since Christmas specials tend to do well on Sundays. But a single, eight-week break in the serialized dramas/soaps is a good idea to try. I’ll be interested in seeing how Revolution does when it returns, but we’ll never know if any drop is related to the excessive break. What we do know is that the show is expensive enough that a long hiatus was absolutely necessary in its first season, since they didn’t know what was going to work. I expect a drop when it returns, but I don’t think that was going to be avoidable.

    I know that second paragraph is a bit off-topic, but it isn’t entirely… please try to focus on the part of it that is related. :)

  • Ultima

    @omabin

    Here’s how I would schedule ABC Sunday/Monday next season, with the assumption that CBS moves the Grammys to the first Wednesday in February (to keep them in sweeps) instead of the last Sunday in January.

    0 – country music special — repeats (primetime emmys)
    1 – dwts (2h premiere), castle1 — once1, dwts
    2 – dwts-r, rev1, castle2 — once2, dwts
    3 – dwts-r, rev2, castle3 — once3, dwts
    4 – dwts-r, rev3, castle4 — once4, dwts
    5 – dwts-r, rev4, castle5 — once5, dwts
    6 – dwts-r, rev5, castle(R) — once6, dwts
    7 – dwts-r, rev6, castle6 — once7, dwts
    8 – dwts-r, rev7, castle7 — once8, dwts
    9 – dwts-r, rev8, castle8 — American Music Awards
    10 – dwts-pf*, rev9, castle9 — once9, HHOF movie
    11 – ???, rev10, castle10 — once10, holiday special
    12 – ???, rev11, castle(R) — winter hiatus
    13 – winter hiatus — winter hiatus
    14 – winter hiatus — winter hiatus
    15 – winter hiatus — once11, rev12**, ???
    16 – bachelor, castle11 — once12, rev13**, ???
    17 – bachelor, castle12 — theatrical movie (nfc champ)
    18 – bachelor, castle13 — once13, HHOF movie
    19 – bachelor, castle14 — repeats (super bowl)
    20 – bachelor, castle15 — repeats/movies (olympics)
    21 – bachelor, castle(R) — repeats/movies (olympics)
    22 – bachelor, castle(R) — repeats/movies (olympics)
    23 – bachelor, castle16 — the oscars
    24 – bachelor, castle17 — once14, bachelor-women tell all
    25 – bechelor, after final rose — once15, HHOF movie
    26 – dwts (2h premiere), castle18 — once16, dwts
    27 – dwts-r, rev-14, castle19 — once17, dwts
    28 – dwts-r, rev-15, castle20 — once18, dwts
    29 – dwts-r, rev-16, castle(R) — once19, dwts
    30 – dwts-r, rev-17, castle21 — once(R), dwts
    31 – dwts-r, rev-18, castle22 — once20, dwts
    32 – dwts-r, rev-19, castle23 — once21, dwts
    33 – dwts-r, rev-20, castle24 — once22, dwts
    34 – dwts-r, rev-21+22 — Billboard Music Awards
    35 – dwts-pf*, bachelorette — (summer)

    * DWTS finale would be on Tuesday 9-11pm
    ** special night for Revenge for two weeks, Monday schedule was already cramped

    Maybe not the most elegant schedule, but I like it! ;)

  • Networkman

    Well, with Red Widow doing horribly, I expect to see Nashville renewed. I still feel it should follow Dancing with the Stars.

    Did NBC really need to repeat the season premiere episode of Celebrity Apprentice? 4 hours of that show is simply overkill.

  • rob60990

    No The Following poll? It’s airing after a Bones repeat and against The Bachelor finale. Series low? :D

  • cimmer

    IDK, seeing Rose McGowan on a fantasy show is like seeing Jeri Ryan on, well, anythig. LOL In other words, it might be a sign to worry.

  • Kavyn

    I’m with you Fred, I enjoyed both 666 park Ave and Last Resort. I was beyond furious when they decided to air the final four episodes in the Summer (even though I’ve seen them online anyways, aside from the finale).

  • ABCFanatic2013

    Yeah!!! Go Revenge!!!

    Your slaying Sunday Primetime again!

  • Ultima

    @Terry Jackson
    Also, if a show like Revenge did spring and fall “seasonettes” of 10 or 11 episodes each, it might work one year or two years, but it’s not something that will work for all shows.

    Right. I don’t think they should do it for any more than one drama at a time. Pairing a serialized drama with the DWTS results show and replacing both of them with The Bachelor (while DWTS gets replaced with specials or movies in a timeslot that’s against really heavy competition anyways) seems to solve a lot of ABC’s problems at once. :)

  • Rebecca

    @Kavyn
    The final episodes including the finale of 666PA can be found online.

  • Richard Steven Hack

    I have to say relevant the comment about the new black character they’re introducing on Revenge – it’s probably a bad idea. I agree that we don’t need ANY new characters between now and the finale. There are already plenty of characters and subplots. I hope the line “No more distractions” and then the introduction of this guy wasn’t some sort of irony.

    I think the reason Emily threw the laptop into the sea is exactly as she stated: it was never about clearing her father’s name or bringing the Graysons to justice, so the evidence was irrelevant. Her father’s dead and she wants the Graysons destroyed, if not actually killed. She wants them financially broke, their children gone, and disgraced the way her father was. And of course, it was an emotional decision on her part, which probably will come back to haunt her, since most things on the show seem to, which is part of the whole “revenge” concept.

    I still think Aiden is not a big problem. Yes, he’s not a compelling actor, in fact, he’s boring. But he’s not the reason the show has dropped in ratings. He may tick off the fans obsessed with Emily and Nolan, but it’s the shows complicated subplots this season and excess characters that has impacted the ratings more.

    His character really only has one function – to get inside Grayson Global and Daniel for Emily as a spy. She can’t do everything and neither can Nolan. It might have been better for the writers to put Nolan inside Global – in fact, he IS there – but they apparently needed another connection to The Initiative as well as a love interest for Emily since both Jack and Daniel were no longer involved with her.

    They also need someone with connections to Takeda. As I’ve said before, I’d REALLY like to know TAKEDA’S back story. Why is he training “revenge ninjas”? What is his beef with The Initiative? He’s far more interesting than Aiden is.

    My guess is Aiden is going to get knocked off sooner or later, because we all know the goal is to get Emily back with Jack. If enough people don’t like him this season, he’ll get gone early next season.

    Yes, Revenge’s plot is “complicated”. People are confusing the PREMISE – which is very simple – with the PLOT which is not. Compare what is going on with Revenge with any police procedural. Revenge is OBVIOUSLY more complicated. The only thing more complicated than Revenge is any long-running daytime soap opera – which is why people confuse Revenge with soap operas. It’s NOT a soap opera – it’s a serial crime drama.

    The show was less complicated in season one which I think helped the ratings. It was a straightforward movement of Emily to destroying everyone responsible for her dad’s imprisonment one by one. It only got really complicated when her mother and The Initiative was introduced. Which was fine, except they also introduced the Ryan brothers to give the Porters something to do which was unnecessary.

    It IS true that this show is harder to follow than OUAT, which also has a complicated plot with multiple characters. I can usually remember what happened last on OUAT. With all of Revenge’s hiatuses, it’s been harder for me to remember what happened in the last episode of Revenge. I’m sure that hasn’t helped the more general audience, rather than fans, retain interest.

    And once again, ONE single factor doesn’t explain a show’s ratings. Everything has an influence: scheduling, competition, quality of show, time of year, everything. It’s difficult if not impossible to ascribe the ratings to any ONE factor. To me, quality of the show and the logic of the premise are usually most important – a crap show will usually fail sooner or later. But a good show can be hurt by any number of things, including scheduling, too many hiatuses, or really powerful competition. A good show can also lose its focus, screw up the characterization, or just go off the rails. I learned that early – from TSCC.

  • TerryJacksonNYC

    @RSH

    I always enjoy your opinions and I did like what you wrote here. I just have to disagree with your opinion that the show is in any way “complicated.” When I think about it, I suppose I can agree that it’s become more complicated than it needs to be, but I don’t think there is anything that can’t be figured out just by watching it casually.

    I like your view on Takeda. When the show is renewed for next season, we’ll know a fourth is happening and I think then is where we’ll get to know about Takeda. My guess is that there is going to be some actual Revenge “mythology” that might go back hundreds of years. We won’t have to know what it is, but being aware of why he gives out those “Revenge diplomas” will be important. I also think it’s likely that his character is the one that is more dangerous than anything set up so far. I don’t think we’ll have much more knowledge on this for another calendar year and that story may very well be what Revenge is all about.

    I tend to disagree, too, that Revenge isn’t a soap. I think it very much is. It is also a serialized crime drama, but it is very soap-y. And it even has moments when it looks like it’s going to go off the rails and become comedy. The show tried to become more than a soap this year, but I think that is where it failed. People liked the soapy aspects of the first season. The story got too big, with too many subplots, with many not working. And it’s sad because the original characters were enough. (As much as I’ve enjoyed J. Jason Leigh, I did not like her work in Revenge; I don’t mind the Aiden for reasons you’ve mentioned. Also, if she isn’t going to have a fake love interest and can’t be with her real love interest, the audience need a diversion and he’s easy enough on the eyes and ears to work in such a capacity.)

  • omabin

    @Ultima,

    As I have said, I love the idea, but I don’t like Revenge going to Sundays all of the sudden in January. It would bleed viewers who would be confused. And it is way too serialized to be moved around like that IMO. I would go at it a bidd

    0 – country music special — repeats (primetime emmys)
    1 – dwts (2h premiere), castle1 — once1, dwts
    2 – dwts-r, rev1, castle2 — once2, dwts
    3 – dwts-r, rev2, castle3 — once3, dwts
    4 – dwts-r, rev3, castle4 — once4, dwts
    5 – dwts-r, rev4, castle5 — once5, dwts
    6 – dwts-r, rev5, castle(R) — once6, dwts
    7 – dwts-r, rev6, castle6 — once7, dwts
    8 – dwts-r, rev7, castle7 — once8, dwts
    9 – dwts-r, rev8, castle8 — American Music Awards
    10 – dwts-pf*, rev9, castle9 — once9, HHOF movie
    11 – ???, rev10, castle10 — once10, ????, ???
    12 – ???, rev11+rev12 [2 hour fall finale] — once11+once12 [2 hour fall finale],???
    13 – winter hiatus — winter hiatus
    14 – winter hiatus — winter hiatus
    15 – winter hiatus — the taste, wife swap, winter wipeout
    16 – bachelor, castle11 — the taste, wife swap, winter wipeout
    17 – bachelor, castle12 — the taste, wife swap, winter wipeout
    18 – bachelor, castle13 — the taste, HHOF movie
    19 – bachelor, castle14 — the taste, repeats (super bowl)
    20 – bachelor, castle15 — the taste, wife swap, winter wipeout (olympics)
    21 – bachelor, castle(R) — the taste, wife swap, winter wipeout (olympics)
    22 – bachelor, castle(R) — the taste, wife swap, winter wipeout (olympics)
    23 – bachelor, castle16 — the oscars
    24 – bachelor, castle17 — once13, HHOF movie
    25 – bachelor, after final rose — once14, dwts (premiere)
    26 – dwts-r,rev-13, castle18 — once15, dwts
    27 – dwts-r, rev-14, castle19 — once16, dwts
    28 – dwts-r, rev-15, castle20 — once17, dwts
    29 – dwts-r, rev-16, castle(R) — once18, dwts
    30 – dwts-r, rev-17, castle21 — once19, dwts
    31 – dwts-r, rev-18, castle22 — once20, dwts
    32 – dwts-r, rev-19, castle23 — once21, dwts
    33 – dwts-r, rev-20, castle24 — once22, dwts
    34 – dwts-r, rev-21+22 — Billboard Music Awards

    The “bachelor-women tell all” can go to tuesdays, as they will also need some filler to the stuff (hopefully male) they put in there. I prefer my schedule to yours because: 1) I really don’t like the idea of swapping Revenge’s nights and 2) I really am in favour of both shows having two straight runs instead of airing some random eps in January. Also, I sort of like the idea of the the two hour fall finales, it will give the feeling of a split season even more. The problem is that Once is going a bit too much into December so ratings will likely be depressed, but it is not like december ratings are much worse than spring ratings, as far as I remember (I don’t have any sort of data on this). What do you think?

    As for all the ?? in December, I would just go with either some cheap reality or with clip shows/big episodes of new dramas like Shield to try to attract audiences from different nights. No point in spending a lot of money on those fillers.

  • Chris

    The Cleveland is still going to be cancelled. The fox shows revert back to their former schedule on the 24th (2 weeks from now.) which means Bob’s Burgers will be back at 8:30 and American Dad will be back at 10:00. The 7:30 timeslot is a death sentence for Cleveland, hell even American Dad scored a paltry 3.2 million in that slot.

  • Richard Steven Hack

    TerryJacksonNYC: “When I think about it, I suppose I can agree that it’s become more complicated than it needs to be, but I don’t think there is anything that can’t be figured out just by watching it casually.”

    I mostly agree. There’s a difference between “complicated” and “too complicated to figure out”. Revenge really isn’t the latter. Few shows are – maybe Lost was, but I never watched that.

    The problem is what I call the “general audience” – those people who are flipping the dial and land on Revenge without having seen it for maybe three or four episodes or even more. It IS going to be harder to figure out what’s going on now than it would be for a police procedural. For someone drifting in after not having seen the show since the fall premiere, it would be even harder. The premise is clear, the subplots aren’t.

    “My guess is that there is going to be some actual Revenge “mythology” that might go back hundreds of years.”

    That would be fun. I’d worry that the show might take too much of a “fantasy” turn though if they try that.

    “I also think it’s likely that his character is the one that is more dangerous than anything set up so far.”

    That would be fun, too. That would be like some of the Eric van Lustbaden novels where the ninja mentor of the “good ninja” turns out to be the bad guy all along.

    “It is also a serialized crime drama, but it is very soap-y.”

    Certainly there is a “soap opera element” with all the relationship stuff. And soap operas have been known to turn into serial crime dramas at points. I even remember seeing NINJAS on a soap opera back in the ’80’s! That totally threw me! So the distinction is probably a bit arbitrary. I’d just prefer the show not be DISMISSED as a “soap opera”.

    “The show tried to become more than a soap this year, but I think that is where it failed. People liked the soapy aspects of the first season. The story got too big, with too many subplots, with many not working. And it’s sad because the original characters were enough. (As much as I’ve enjoyed J. Jason Leigh, I did not like her work in Revenge; I don’t mind the Aiden for reasons you’ve mentioned. Also, if she isn’t going to have a fake love interest and can’t be with her real love interest, the audience need a diversion and he’s easy enough on the eyes and ears to work in such a capacity.)”

    Agree with all of that.

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