TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013


Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon a Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.


Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon a Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ultima


    Good point on moving The Bachelor special to Tuesdays to start Revenge back a week earlier. Originally I had forgotten that The Oscars would be moved back a week and my improv wasn’t the greatest. I think just extending the fall run another week might be better than a two-hour fall finale though.

    As for Once Upon a Time, I don’t think it’s a good idea to pull it for three months. The first, second and fourth weeks in January do not have heavy competition (only the Golden Globes). Maybe a special Sunday premiere of The Bachelor the first week, a special two-hour Wipeout the second week (before it moves to replace a failed drama… aka Thursday 8pm), then Harry Potter movies during the Olympics.

  • omabin


    I think I prefer the two hour fall finale than extending the fall run. It would go way too much into december and I fear about the ratings, especially considering there would be nothing else on those nights. The double dosis of fall finales could be easily promoted and shouldn’t have much competition to deal with by that time. Also, as I’ve said before, it would reinforce the idea of two seasons within a season somehow. But I do see your point, especially because Revenge would be doubled up twice the year, which might be too much. I think it is up to debate.

    As for OUAT, I think I disagree. I don’t think it avoiding January all together is a bad thing. It is possibly even more serialized than Revenge at the end of the day, and it is one of those shows that the more it advances in its age, the more serialized it will tend to become IMO. I think there is a wrong myth that says that long hiatus kill the shows. Grimm came back virtually flat from a break bigger than this. There is all the Flash Forward and The Event conversation, but those shows were declining a LOT before the hiatus already, the point is bogus imo. And also, it is unfair to compare Ouat in its third year with a freshman shows, because the typically in-season rate of decline for a freshman is much bigger. I think OUAT would be better off doing two straight seasons. Maybe agree to disagree?

    Anyway, at the end of the day, as ideal as this would be for ABC in many ways, we both know it won’t happen unfortunately !

  • iggy

    ABC is the only big network to not have a “hit” new show this season!

    If you count Elementary as a hit for CBS, you have to count Neighbors as a hit for ABC. I wouldn’t count Elementary.

    However, they would need to move their other Sunday programming (the HHOF movies) to another day of the week, which would then bring about an uproar from those fans.

    Why they’ll shake their fists mightily at the TV they will!

  • Ultima

    I think there is a wrong myth that says that long hiatus kill the shows.

    I don’t think hiatuses kill shows either (or any sort of scheduling actually), I just think it’s good to have your good shows on the air as often as possible.

    Anyway, at the end of the day, as ideal as this would be for ABC in many ways, we both know it won’t happen unfortunately !


  • Ultima

    If you count Elementary as a hit for CBS, you have to count Neighbors as a hit for ABC.


    Elementary is averaging a 2.4 this season (2.7 with the Super Bowl episode). It has a low of 2.1, which was back in the fall, and is actually doing better in the winter (2.6, 2.4, 2.2, 2.2, 2.3, 2.4) than in the fall.

    Meanshile, The Neighbors is averaging a 1.9 this season and has a low of only 1.6.

  • Michael1

    I think that if a show as popular as “The Walking Dead” has its season premiere while a different show is on hiatus, and that second show returns to air opposite the first, high rated show, then that second show will see a drop in viewership.

  • omabin


    Yeah, I agree with you on that, and NBC this winter certainly agrees with you as well. But there is a trade-off and I don’t think said trade-off is worth it when it comes to serialized dramas. OUAT could make it through winter last year… This year it couldn’t and I think it will only get worse.

  • Alex!

    What about ‘The Client List’?

  • karin

    Red Widow is dead but TGW series low is??

  • karin

    Revenge needs actors or actress

  • Richard Steven Hack

    Karin: Uh, you think they’re using robots? :-)

  • iggy

    Ultima, Elementary is renewable at its adequate numbers, but not a hit. Scandal wasn’t a hit last season, but it is this season.

  • Nick


    This is only broadcast shows. Come back tomorrow morning for the Sunday Cable ratings & The Client List will be there.

  • JayZ

    YES REVENGE !!! such a good episode last night !! and OUAT was also spectacular ….
    when is park avenue coming back ? i actually enjoyed it

  • Cody

    Last night episode of OUAT was great. Next week is going to be intense! Im suprised the show isnt getting better ratings because I think its quality has surpassed last season. Hopefully it reaches syndication. I also really enjoyed Cora’s back story and was heart broken at the end of the episode.

  • thensnowleopard

    Well, Once, at least you didn’t drop. Not sure that 1.6 is going to help The Mentalist much.

  • AA

    @Chris 2.0

    Just shut up. Stop watching. Then you’ll have no complaints in ur life. Simple.


    @ karin


  • TerryJacksonNYC


    “Shut up”? Really?

    If you ever need to tell someone to shut up, the best idea is to just not talk to that person. Nobody here needs to operate under the assumption that they’re going to be told to “shut up,” so I’m going to ask nicely that you please refrain from such an unnecessarily harsh tone.

    I like coming here and seeing things like that just bums me out. Please don’t give me the same advice of not coming here so I don’t have to see it. It’d be so much nicer if you just decided to be a part of the solution instead of being part of the problem.

    If it makes you feel good to type “shut up,” you can do it and send it to yourself and delete it without reading it. This will help you see the futility of such communication style. This thread is almost done anyway, so I guess I don’t have to worry about being attacked for trying to show that not everybody needs to be crude.

  • Tim

    As a casual watcher, I think the “on one week, off the next” deal that ABC has pulled with OUAT and Revenge have contributed to some of the ratings decline. It’s one thing to break a full season into two “mini-seasons”, but to have it change so often from week to week makes it difficult for those of us who don’t memorize the TV Guide. And, if interest is waning, even in a small way, some may never come back (for example, I stopped caring what was going on with “The Event” and “V”, and when they came back from long hiatuses, I never tuned in.

    I think the ideal way to run any serialized show is the way FOX handled “24” starting in the 3rd or 4th season. Start it in January or February and run it straight through. Second best way: have two “mini-seasons” of 12-13 episodes… one in the fall, one in the spring… but again, run them straight through. And if you do it that way, make sure that even the mid-season finale is a barn burner that brings people back.

    I’m still very into OUAT, but waning slightly on Revenge. Hoping that the death of Faux Amanda gives the show the dramatic boost it needs.

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