TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013


Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon a Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.


Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon a Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Richard Steven Hack

    Keith: “People are actually blaming The Walking Dead for network shows having lower ratings?”

    I think it’s more a matter of getting rid of that competition next month might help to improve the ratings, which is not the same thing as being responsible for the lower ratings. With less competition, it might offset the DST effect somewhat.

    Although the point that most people aren’t likely to try to catch up with Revenge may be true, there’s still the likelihood that a certain number of people glued to TWD may become part of the general audience of broadcast shows which can only help.

  • The End

    @Although the point that most people aren’t likely to try to catch up with Revenge may be true

    There’s always the hope that some Nielsen families catch up with the show on DVD prior to Season 3(If renewed). Could happen.

  • Tom

    Revenge would probably not have recently lost its ratings if ABC hadn’t constantly preempted it. Excluding yesterday, ABC had only broadcast 5 episodes of Revenge since December 2nd. Normally, that might not have been a problem, but Revenge has a more complicated plot than most serials. That makes it easy to forget key elements of the storyline. By forcing viewers to constantly reconnect with the show, ABC is just inviting them to lose interest. I understand that ABC didn’t want to compete head to head with pro football and the Oscars. However, they’re costing themselves ratings by assuming that viewers have memories like elephants. In a nutshell, ABC needs to install a procedural at 9 PM. If it’s to survive, Revenge needs to be moved to another day where it won’t be constantly preempted.

  • BigBrotherFan

    @Richard Steven Hack

    I respectively disagree on Aiden. The second they focused on him ratings went down. I read the fan boards and it’s pretty consistant that people are PO’d that he a) Takes away from Nolan time b) that he’s working with Emily and Nolan is background c) a lot of people can’t even understand half of what he says. On top of the English accent he mumbles. People aren’t really interested in his story from what I gather. He needs to go. They could only do so much with him before it got stupid and it got real stupid 4 months ago.

    ABOUT ASHLEY: Agreed. They do need to either make her a HUGE VILLIANESS or give her more motive. I loved the brief flashback to her past as a call girl. It gave her character a bit for humanity. However, they just dumped that.

    AMANDA: I must diagree with you here, too. She was always a do-before-you-think type of person and thats what made her character so great/exciting. You never knew what she would do next. The storyline about the drug dudes really REALLY sucked and how they tied CONRAD in there last minute was LAZY writing. So, yes, now it gives both Emily and JACK motive to get back at the Greysons. If Amanda’s death means SOMETHING FOR JACK TO DO than fine, I’m all for it! Jack and Ashley are my top characters on it and I’m thrilled he wasn’t killed off. I, for one, would much rather see Emily and Jack work together, be together, than one second of that mumble idiot Aiden. I know he is not well recieved just check out the FB page by ABC or the imbd boards. People pretty much hate him and Ashley, oh and Declan but the Declan hate seems to of died down.

  • BH

    OUAT will rise next week
    Last night episode was amazing
    Its good to see Revenge hitting 2’s again :D

  • BH


    I agree with everything.Revenge got boring when Aiden’s “revenge” was introduced.

  • Baaa!

    OUAT and Revenge did pretty well vs the first night of DST effected programming. Anything that doesn’t drop did well.

  • frodo

    Actually the last three episodes of Revenge have been really good and getting praise from both fans and critics. Revenge is going back up and with the few interruptions in the schedule, Revenge will only build on its audience, I can see it going up to a 2.2 next week.

    With the Walking Dead, Girls, Khloe and Kim Take Miami and Shahs of Sunset all ending in March and no Downton Abby, Revenge will only get back up.

    That is not to say that Revenge will be back to it Fall ratings until next season but I can definitely see it stay around a 2.5-2.0 in the demo.

  • hitomi04

    happy to see Once didnot drop. Last night episode got the show in the right direction again

  • The End

    @Last night episode got the show in the right direction again

    Yup. Booooom! welcome back Evil Regina!

  • DW

    i dont think the telling of jesus is making network television drop. revenge is a 13 episode show stretched to 22. its a show people will get bored of. i’m one. the walking dead is a phenomenon like Dallas and mash 30 years ago and the sopranos 10 years ago. its the spring , it happens.

  • Elysa

    I thought Revenge was really good last night and am glad to see an uptick. Is that a series low for TGW?

  • danny94

    Yes Go Revenge!!!!!!!!!!!!!!!!! :) This Season is really starting to improve

  • Glue

    Revenge is back to a 2.0, and all is right with the world.
    I think Revenge is going back to it’s season 1 ways because of what Emily said in the end-ish of the episode.

    Revenge only .2 behind OUaT! I love them both, though.

    I can’t wait for the next episode of Revenge. It’s airing next week, right?

  • BigBrotherFan


    I believe series low TGW was a 1.4 a few weeks ago..Not sure, though
    Ultima would know

  • Brian

    Once Upon A Time last night with the Amazing Rose McGowan!
    Great episode!

  • frodo

    @ Glue

    Yup its airing next week.

    Here are the next two chapters:

    Episode 16 “Illumination Bobby Roth Michael Foley & Sallie Patrick March 17, 2013
    Jack is suspicious when Conrad and Victoria start a charity in Amanda Clarke’s name; once again, Emily’s past catches up with her.

    Episode 17 “Victory” Colin Bucksey Dan Dworkin & Jay Beattie March 24, 2013

  • Keith

    @ Tom

    I agree that live award shows impacted Revenge, however, are you saying that people who are 18-49 yr old Nielsen members and are smart enough to know how the ratings work are not smart enough to DVR or watch the show on the Internet/Hulu to get caught up on the shows before it airs again? I don’t get placing the blame on the Golden Globes or The Grammy’s for Revenge/Once not rebounding once it was not airing against those shows. I watched the Globes and the Grammy’s live, but I used my DVR to watch Revenge and Once on that following Mon (since I don’t really watch anything but Monday Night Raw and I ff most of that). People want to blame everything under the sun for the ratings falling except for the fact that Season 2 for both shows have sucked until recently.

  • bAUERR

    Great for Revenge! :)

  • Ash

    Guess you can add TWD as another fan excuse for a show tanking dropping in ratings. So instead of blaming scheduling and competition (although those do play a part), how about consider the show isn’t as good as it once was :)

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