TV Ratings Sunday: 'Revenge' & 'The Mentalist' Rise, 'Red Widow' Falls Further + 'Once Upon a Time' & 'Celebrity Apprentice' Flat

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March 11th, 2013


Adults 18-49: Rating/Share 1.8/5 1.8/5 1.7/5 1.3/3 1.0/3
Adults 18-34: Rating/Share 1.0/3 2.3/7 1.2/4 0.7/2 0.9/3
Total Viewers (million) 9.770 3.911 6.477 3.755 2.689

 Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night:  Adult 18-49 PUTs were off -6% during the 7 o’clock hour and down -7% in the 8 o’clock hour

CBS and FOX tied for number one among adults 18-49 while CBS was on top with with total viewers.

On CBS, 60 Minutes was even with last week's 1.6 adults 18-49 rating. The Amazing Race scored a 2.3, down two tenths from last week's 2.5 rating. The Good Wife  garnered a 1.5, down a tenth from last week's 1.6 adults 18-49 rating. The Mentalist notched a 1.6, up a tenth from last week's 1.5 among adults 18-49.

On FOX, American Dad earned a 1.6, down three tenths from its last original's 1.9 (which aired at 9:30). The Simpsons was flat with last week's 2.2 adults 18-49 rating. The Cleveland Show was even with last week's 1.8 adults 18-49 rating. Family Guy earned a 2.6, up two tenths from its last original's 2.4. Bob’s Burgers scored a 1.8, up a tenth from last week's 1.7 adults 18-49 rating.

On ABC, America’s Funniest Home Videos garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating. Once Upon a Time was even with last week's 2.2 adults 18-49 rating. Your predictions were far too optimistic. Revenge earned a 2.0, up two tenths from its last original's 1.8 four weeks ago. Red Widow earned a 1.2, down three tenths from last week's 1.5 adults 18-49 premiere rating.

On NBC, Celebrity Apprentice was even with last week's 1.7 adults 18-49 premiere rating.


Broadcast primetime ratings for Sunday, March 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.6 5 11.35
ABC America's Funniest Home Videos 1.4 4 6.31
FOX Bob's Burgers -R 0.9 3 2.14
NBC All-Star Celebrity Apprentice -R (7-9PM) 0.8 2 2.54
7:30PM FOX American Dad 1.6 5 3.29
8:00 PM CBS The Amazing Race 2.3 7 9.23
ABC Once Upon a Time 2.2 6 7.45
FOX The Simpsons 2.2 6 4.87
8:30 PM FOX The Cleveland Show 1.8 5 4.06
9:00PM FOX Family Guy 2.6 7 5.26
ABC Revenge 2.0 5 6.83
NBC All-Star Celebrity Apprentice (9-11PM) 1.7 4 4.97
CBS The Good Wife 1.5 4 9.08
9:30PM FOX Bob's Burgers 1.8 4 3.56
10:00 PM CBS The Mentalist 1.6 4 9.43
ABC Red Widow 1.2 3 5.32

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Alan

    Revenge’s good ratings are back! (hopefully). I would love to see Max’s face right now.

  • Steph

    Glad Revenge is up! Getting back to the real story I hope.

  • JJF

    ABC’s numbers for new shows might be better if they didn’t pull them all so quickly. lol They should just wait Red Widow out. They got the episodes filmed so it’s not like they really have anything better to put there.

    Good for Revenge. OUAT’s decent.

  • gerry

    haven’t watched it yet,but glad to see revenge’s numbers recovering.

    not so much for ouat. ouch!

    come on TGW!!! up, please!

    so glad i’ve shaken off watching the awful apprentice. i don’t miss it at all.

  • Dinaminjo

    Anyone else think CBS is going to bring back both TM and TGW as mid-season shows next year?!

  • CBSviewer

    CBS needs to cancel The Good Wife. Im not a hater but the Show lost its timeslot and CBS needs to re-built its Sunday line-up !

  • Matt

    @d’arcy Sunday night is not the night for network tv big ratings, the walking dead is on, which will probably be over 5 atleast

  • catsrule

    The Mentalist deserves renewal, it consistently builds from its lead-in with less promotion and airing in the death slot. It’s sad to see Once Upon a Time drop from its former levels. I agree the Bible miniseries is hurting it, a lot of shared audience there.

  • The End


    That or move The Good Wife away from Sunday and give it a final season for Friday, likely 13 episodes or something and be done with it. Utterly wasted in this timeslot.

  • Keith

    “Revenge’s good ratings are back! (hopefully). I would love to see Max’s face right now.”


    Really? I don’t think you really want to see Max’s face right now considering his 10 pm show is almost a full ratings point (well .8 to be exact) ahead of your 9 pm show.

    Geez, even with Max gone people still can’t help themselves from obsessing with him. They couldn’t ignore him when he posted and now that he is gone, people still can’t refrain from talking about him. Some people need rehab for their Max addiction. This site should be called commentsaboutmaxbythenumbers instead.

  • Justin121

    Remember when Once Upon a Time was a “hit”

    Once upon a time it was… :D

  • Steve

    Ironically one of my favorite episodes of all time on OUaT and no rise at all. A little up adjustment would be fine with me! Glad Revenge rose was starting to get real worried. 2.0 is nothing to be celebrated but after a 4 week break I’m just glad it didnt go down.

  • Lauren S

    @SJ Aren’t there still another 4 episodes of 666 to air this summer. I know I’m waiting for the last 4 since only 9 have aired.

  • Josh

    Really hope Revenge gets adjusted up to a 2.2. Such a great show and episode.

  • CJ

    Sunday is the new Friday for network TV, it seems. This is why I can see both The Mentalist and The Good Wife renewed. However, if I had to give the advantage to one, it’s The Mentalist. I think it will hold better if CBS wants to keep it on Sunday for another season, or even if they want to move it to Friday. Look at the lead-ins for both shows and then how they do – TGW drops dramatically, TM almost always builds. I think if either or both are renewed, as I’m predicting, then it’ll be final seasons. Will they be full seasons though or will CBS be tempted to do 13 episode orders/midseason?

  • Gary A

    Let’s see:

    CBS and FOX tie in the 18 – 49 demo.
    FOX easily wins the 18 – 34 demo.
    When you factor in the entire demo, FOX loses .5 when you add in 35 – 49 and CBS adds .8 (so yes, FOX skews younger and CBS older).
    Unless I am targeting young males (who make up much of the FOX Sunday 18 – 34) primarily and am trying to reach the largest amount of prospective buyers, I would be impressed with the more than 5 million more viewers that CBS has over FOX. Even ABC, which was behind by .1 in the demo had 2.5 million more viewers than FOX.

    This has been the underlying problem in the past decade when ad execs and business types took over network programming – people who look at the bottom line and not the programs. Commercial TV has and always will be a business but its “Show” business and what’s being aired is or should be more important than what is being used by the bean counters today. Add in the fact that many of the shows are now produced by the networks (or their parent company or a business partner) and you have business decisions being made and not programming ones.

  • Max Vrany

    @Gary, if you’re an advertiser, FOX’s M18-34 is way more attractive to you than CBS’s 10 million viewers, plain and simple.

  • DryedMangoez

    Hope The Amazing Race gets adjusted up. Last night was their best episode this season.

  • HalCapone

    Not many viewers want to invest 1 hour of their time watching new dramas live on network television any longer, DST or not. The only dramas to maintain an average in the 3.0’s are a couple of moldy cop procedurals on CBS and the ancient soap, Greys Anatomy on ABC. I am not including Revolution because it was only a partial run to date and had the benefit of The Voice lead-in for most of its initial run.

  • Seekerslegacy

    To everyone saying that “Once” is doing horrible and that those aren’t good ratings, shut up, because those are still great ratings, for a show that might as well be already renewed for season 3 because its going to happen no matter what. The ratings are most likely only going to go up from here. You all keep making fun of it because you probably hate the show and want to see it canceled. Anyone saying its not doing well, when it’s had steady ratings for like the last five episodes, don’t have much an idea what they’re talking about.

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