ABC Delivers 5 of the Top 20 Regular Broadcast Shows in Adults 18-49

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March 12th, 2013

The Bachelor Feb 10

via press release:

 

ABC Delivers 5 of the Top 20 Regular Broadcast Shows in Adults 18-49

 

ABC’s “The Bachelor: The Women Tell All” Leads its Time Slot and

Increases by 12% Over Its Year-Ago Performance in Adults 18-49

 

 “Castle” Leads its 10pm Drama Competition for the 3rd Straight Week

And Produces its Strongest Repeat Numbers in Close to 2 Years

 

 “Celebrity Wife Swap” Improves its Hour by 25% in Adults 18-49 Year to Year

 

In its New Slot, “The Taste” Beats NBC’s Comedies for the 2nd Week in a Row

 

Body Of Proof” is Up in Adults 18-49 and Increases its Lead over NBC’s “Smash

 

ABC’s “The Middle” Repeat Dominates NBC’s Original “Whitney” on Wednesday

 

ABC’s “The Neighbors” Defeats CBS’ “Survivor: Caramoan” by 11% with Men 18-34

 

Modern Family” Repeat Leads its Wednesday’s Scripted Competition in Adults 18-49

 

ABC’s Encore “Nashville” is Up 7% in Viewers Over its Most Recent Repeat

 

Delivering its Strongest Season Ever with 17% Growth, ABC’s

Shark Tank” Equals its Top Adult 18-49 Rating Since November

 

20/20” Earns its Highest Ratings in 3 Months with Adults 18-49 and Adults 25-54

 

Despite Facing Declining Daylight Saving Time TV Usage Levels,

Once Upon A Time” Grows to its Most-Watched Telecast in Nearly 2 Months

 

ABC’s “Revenge” Returns Up with its Best Numbers Since the Beginning of January

 

Week No. 24

During the week of March 4, 2013, ABC delivered 5 of the Top 20 regular broadcast shows in Adults 18-49:  “The Bachelor” – No. 6, “Once Upon A Time” – No. 14, “Modern Family-R” – No. 19, while “Shark Tank” (2-month high) and “Revenge” (2-month high) tied at No. 20.  Hitting a 3-month high on Friday, ABC’s 20/20” qualified as the week’s No. 1 newsmagazine in Adults 18-49 (tied w/”60 Minutes”).  ABC outperformed NBC by substantial margins in Total Viewers (+54% - 5.4 million vs. 3.5 million) and Adults 18-49 (+36% - 1.5/4 vs. 1.1/3), leading for the 6th straight week and 7th time in 8 weeks.

 

Monday

With “The Bachelor: The Women Tell All” and a repeat “Castle,” ABC finished a strong second on Monday in Adults 18-49 to Fox’s originals (from 8:00 – 10:00 p.m., ABC beat Fox’s prime).  Both “The Bachelor” and “Castle” finished No. 1 in their respective time periods in Adults 18-49.  The Net was

 

 

 

up over the same night last year (3/5/12) in viewers (+4% - 8.0 million vs. 7.7 million) and young adults (+10% - 2.3/6 vs. 2.1/6).

 

The Bachelor: The Women Tell All” (8:00-10:01 p.m.)

Leading up to next week’s season finale, “The Bachelor: The Women Tell All” won its 2-hour time period among Adults 18-49 (2.8/7), outdelivering Fox’s original drama lineup by 12% (2.5/7 – “Bones”/”The Following”). Head to head, the ABC unscripted series continued to pace well ahead of NBC’s “The Biggest Loser 14” in Total Viewers (+42% - 8.5 million vs. 6.0 million) and Adults 18-49 (+27% - 2.8/7 vs. 2.2/6). Once again posting year-to-year gains, “The Bachelor” was up over the year-ago “Women Tell All” (8.2 million and 2.5/6 on 3/5/12) in Total Viewers (+4%) and Adults 18-49 (+8%).

 

  • Season to date, “The Bachelor” is up over the same point last year in both viewers (+3%) and young adults (+3%).

 

Castle” (10:01-11:00 p.m.)

Although airing an encore, ABC’s “Castle” won the 10 o’clock hour for the 3rd straight week with Total Viewers and Adults 18-49 versus its CBS and NBC competition.  The repeat ABC drama doubled the audience (+100% - 6.8 million vs. 3.4 million) of NBC’s original “Deception” and led by 27% in Adults 18-49 (1.4/4 vs. 1.1/3).  “Castle” generated its biggest repeat numbers in close to 2 years with Total Viewers and Adults 18-49 (tie) – since 4/25/11.

 

Tuesday

Celebrity Wife Swap” (8:00-9:00 p.m.)

During the 8 o’clock hour against the first hour of a special “American Idol” and CBS’ top-rated “NCIS,” ABC’s “Celebrity Wife Swap” beat out its NBC competition by 50% in Adults 18-49 (1.5/4 vs. 1.0/3).  Opposite “Idol” and “NCIS,” the ABC unscripted series built by 21% in Adults 18-49 (1.4/4 to 1.7/5) from its first half-hour to second half-hour.  On average, Celebrity Wife Swap” is improving the hour for ABC year to year by 25% in Adults 18-49 (2.0/6 vs. 1.6/5).

 

The Taste” (9:00-10:00 p.m.)

In its new 9 o’clock time slot, ABC’s “The Taste” beat NBC’s comedies in the hour (“Go On”/”The New Normal”) for the 2nd week in a row in both Total Viewers (+14% - 3.2 million vs. 2.8 million) and Adults 18-49 (+20% - 1.2/3 vs. 1.0/3). The new ABC unscripted series delivered strong retention of its week-ago time period premiere in Adults 18-49 (86%) and Adults 18-34 (90%)

 

Body Of Proof” (10:00-11:00 p.m.)

At 10:00 p.m., ABC’s “Body Of Proof” held its largest advantages yet over “Smash,” once again more than doubling the overall audience of the NBC drama (+144% - 6.6 million vs. 2.7 million) and leading by 63% in Adults 18-49 (1.3/4 vs. 0.8/2). “Body Of Proof was up week to week in Total Viewers (+3% - 6.6 million vs. 6.4 million) and Adults 18-49 (+8% - 1.3/4 vs. 1.2/3), hitting a new season high in the young adult demo.

 

Wednesday

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s repeat “The Middle” beat out NBC’s original “Whitney” by 2.1 million viewers (5.9 million vs. 3.8 million) and by 23% in Adults 18-49 (1.6/5 vs. 1.3/4). In addition, the encore ABC comedy outdelivered CBS’ “Survivor” in the half-hour in Adults 18-34 (+20%) and Men 18-34 (+38%). In viewers and young adults, The Middle” marked its 2nd-highest repeat numbers since December 2011 – since 12/14/11.

 

 

 

The Neighbors” (8:30-9:00 p.m.)

Building on its lead-in (+6%), ABC’s “The Neighbors” retained 100% of its Adult 18-49 delivery (1.7/5) week to week despite coming out of an encoreThe Middle.” Like its lead-in,The Neighbors” beat out CBS’ “Survivor” in the slot with Men 18-34 (+11%).

 

Modern Family” (9:00-9:31 p.m.)

Building on its lead-in at 9:00 p.m., ABC’s repeat “Modern Family” finished as Wednesday’s No. 1 scripted TV show in Adults 18-49 (2.1/5) on the major nets.

 

Suburgatory” (9:31-10:00 p.m.)

During the 9:30 p.m. half-hour against the conclusion of “Idol,” ABC’s “Suburgatory” was the No. 1 scripted show with Women 18-49 (2.2/5) and Teens 12-17 (1.2/4) on the major nets.

 

Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” was up over its last repeat in Total Viewers (+7% - 3.2 million vs. 3.0 million) and matched the series’ best encore Adult 18-49 number (0.9/3).

 

Friday

Growing week to week in Adults 18-49 against all-original competition, ABC posted its top-rated Friday since November 9, 2012. On the night, ABC (1.7/5) outdelivered CBS by 31% (1.3/4), NBC by 70% (1.0/3) and Fox by 70% (1.0/3).  “Shark Tank” was Friday’s No. 1 TV show with key adults on the major networks and “20/20” was Friday’s top-rated newsmagazine in Total Viewers, Adults 18-49 (4th week in a row) and Adults 25-54 (4th week in a row).

 

Last Man Standing”/“Malibu Country” (8:00-9:00 p.m.)

From 8:00-9:00 p.m. among Adults 18-49, ABC’s “Last Man Standing” and “Malibu Country(1.4/5) tied CBS’ “Undercover Boss(1.4/5), while beating Fox’s “Kitchen Nightmares” by 17% (1.2/4) and NBC’s season premiere of “Fashion Star” by 75% (0.8/3). Despite the new competition, the ABC comedies paced within 1-tenth of a rating point in the 8 o’clock hour week to week. 

 

Shark Tank” (9:00-10:01 p.m.)

At 9:00 p.m., ABC’s “Shark Tank” built on its Adult 18-49 lead-in (+54%) to earn its highest rating since January 11, 2013, equaling its best performance since November (since 11/9/12). In the hour, the ABC unscripted series (2.0/6) beat NBC’s return of “Grimm” by 33% (1.5/5), CBS’ “Golden Boy” by 100% (1.0/3) and Fox’s “Touch” by 186% (0.7/2). Season to date, “Shark Tank” is up 17% in Adults 18-49, producing its best season ever.

 

20/20” (10:01-11:00 p.m.)

ABC’s “20/20” won the 10 o’clock hour in Adults 18-49 (1.6/5) over its net rivals, beating CBS’ “Blue Bloods” by 14% (1.4/5) and NBC’s “Rock Center with Brian Williams” by 78% (0.9/3). From 10:00-11:00 p.m., “20/20” also outperformed its NBC newsmagazine competition by 45% in Total Viewers (5.5 million vs. 3.8 million) and by 62% in Adults 25-54 (2.1/6 vs. 1.3/3). “20/20” reported on housing nightmares, unusual homes, awful neighbors and real estate’s dirty secrets. Growing week to week in Adults 18-49 (+14%) and Adults 25-54 (+5%), the ABC newsmagazine earned its top ratings since December 14, 2012.

 

Sunday

Please Note: On the first Sunday of Daylight Saving Time, overall TV usage declined notably during the opening hours of the night. Adult 18-49 PUTs were off -6% during the 7 o’clock hour (30.8 vs. 32.7) and down -7% in the 8 o’clock hour (35.7 vs. 38.2).


 

Once Upon A Time” (8:00-9:00 p.m.)

Spiking over its Adult 18-49 lead-in (+64%) at 8:00 p.m., ABC’s “Once Upon A Time” ran neck-and-neck with CBS’ “Amazing Race” for the lead in the hour, closing the gap week to week and pacing within 1-tenth of a rating point (2.3/6 vs. 2.4/7).  The ABC drama once again won its time slot with key Women (W18-34/W18-49) to stand as Sunday’s top-rated broadcast series.

 

  • Despite facing declining viewing levels week to week, Once Upon A Time” was up in Total Viewers (+3%), Adults 18-49 (+5%), Adults 18-34 (+6%) and Kids 2-11 (+22%), drawing its biggest overall audience in nearly 2 months – since 1/20/13.

 

Revenge” (9:00-10:01 p.m.)

Up 11% in Adults 18-49 from its last telecast 3 weeks ago before “The Oscars,” ABC’s “Revenge(2.0/5) returned with strong lead-in retention (87%), beating the first hour of NBC’s “Celebrity Apprentice” by 18% (1.7/4) and CBS’ “The Good Wife” by 33% (1.5/4) during the 9 o’clock hour.  In addition, the sophomore drama made ABC the No. 1 broadcaster in the hour with Adults 25-54 and across all key Women demos.

 

  • Building for its 2nd airing in Total Viewers (+17%) and Adults 18-49 (+11%), “Revenge” posted its best numbers since the beginning of January – since 1/6/13.  Season to date, “Revenge” has gained 21% in Adults 18-49 over the same point in its freshman season.

 

Red Widow” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Red Widow” retained 80% of its week ago 2-hour series debut in Adults 18-34 (0.8/2 vs. 1.0/3).  Based on the first 3 days of TV playback (Live + 3 Day Ratings), “Red Widow (on 3/3/13 from 9:00-11:00 p.m.) grew over its Live +Same Day numbers by 1.8 million viewers (7.1 million to 8.9 million) and by 27% in Adults 18-49 (1.5 rating to a 1.9 rating).

 

WEEK NO. 24:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 2.3      No.1 CBS     9,350,000

No.2   CBS 1.9      No.2 FOX     7,480,000

No.3   ABC 1.5      No.3 ABC     5,410,000

No.4   NBC 1.1      No.4 NBC     3,530,000

No.5   CW  0.4      No.5 CW      1,060,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 03/04/13.

 
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