Disney Channel Sweeps #1 Total Day Ranking in Key Demos; Disney Junior’s ‘Sofia the First’ is #1 Cable TV Series for 6th Straight Week
via press release:
For the week of March 4, 2013, Disney Channel delivered a clean sweep in Total Day, ranking as cable TV’s #1 network in Total Viewers and #1 TV network across Kids 2-11, Kids 6-11 and Tweens 9-14. Led by Friday’s all new Jessie, Disney Channel aired the week’s Top 24 TV telecasts in Tweens 9-14 and Top 4 in Kids 6-11. Moreover, with 3 weeks remaining in 1Q13, Disney Channel is set to rank as TV’s #1 network for the 7th consecutive quarter in Kids 6-11, 16th in Tweens and for the 4th time in the previous 5 quarters in Kids 2-11.
Disney Junior’s Sofia the First qualified as cable TV’s #1 series for the 6th consecutive week among Kids 2-5, and for 1Q13, will rank as the #1 cable TV series of the quarter, accounting for the Top 6 telecasts to date in the target preschooler demo. Moreover, Friday’s all new Mickey Mouse Clubhouse, Quest for the Crystal Mickey, was the series’ most-watched original telecast in 17 months in Kids 2-5 and in 8 months in Total Viewers and Girls 2-5