The ‘CBS Evening News With Scott Pelley’ Posts Double-Digit Year-to-Year Percentage Increases
via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE INCREASES; UP +14% IN ADULTS 25-54, THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, +11% IN VIEWERS AND +14% IN HOUSEHOLDS FOR THE WEEK ENDING MARCH 8
THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS +720,000 VIEWERS COMPARED TO LAST YEAR
The CBS EVENING NEWS WITH SCOTT PELLEY posted double-digit percentage increases compared to the same week last year among adults 25-54 (1.6/06 from 1.4/05, +14%), the demographic most important to those who advertise in News, as well as viewers (7.03m from 6.31m, +11%) and households (4.8/09 from 4.2/08, +14%), according to Nielsen live plus same day ratings for the week ending March 8.
The CBS EVENING NEWS WITH SCOTT PELLEY also added +720,000 viewers compared to the same week last year.
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.