Winter Finale of ‘Switched at Birth’ is Monday’s #1 Scripted Cable TV Telecast in Women 18-34

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Switched at Birth

via press release:

Winter Finale of “Switched at Birth” is Monday’s #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34, and Cable TV’s #1 Scripted Telecast in the Hour in Adults 18-34, Adults 18-49 and Viewers 12-34

 

~ Soars by Nearly 1 Million Viewers and by Double Digits in Key Demos in DVR Viewing

 

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

In its winter finale, ABC Family’s award-winning original series “Switched at Birthranked as Monday’s #1 scripted cable TV telecast in Women 18-34 (471,000/1.4 rating), Women 18-49 (753,000/1.2 rating) and Females 12-34 (745,000/1.6 rating), and cable TV’s #1 scripted telecast in the hour in Adults 18-34 (612,000/0.9 rating), Adults 18-49 (958,000/0.8 rating) and Viewers 12-34 (923,000/1.0 rating).

 

Week to week, “Switched at Birth” soared by double digits in Adults 18-34 (+15% 612,000 vs. 530,000), Women 18-34 (+10% 471,000 vs. 428,000) and Women 18-49 (+10% 958,000 vs. 871,000), and hit a 5-week high in Total Viewers (1.75 million).

 

  • Based on available full week viewing numbers, “Switched at Birth” generates huge increases, gaining nearly 1 million more Total Viewers (1.7 million to 2.5 million) and surging by double-digit percentages across all target demos, including by 53% in Adults 18-34 (573,000 to 877,000), by 53% in Adults 18-49 (914,000 to 1.4 million) and by 46% in Viewers 12-34 (893,000 to 1.3 million).

 

Source: NTI, U.S. ratings. 3/11/11: L+SD; DVR Gains: 1/7/13-2/18/13, L+7; Season TP Rank, 1/7/13-3/11/13, most current.

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