ABC’s ‘Celebrity Wife Swap’ Builds Week to Week


via press release:

At 8pm opposite the opening hour of Fox’s 2-hour Hell’s Kitchen season premiere, ABC’s Celebrity Wife Swap grew week to week by 22% in Total Viewers and by 7% in Adults 18-49.  On average, Celebrity Wife Swap is improving the hour for ABC year to year by 25% in Adults 18-49.


During the 9 o’clock against the conclusion of the Hell’s Kitchen opener, ABC’s The Taste season finale gained 6% week to week in Total Viewers.


Building on its lead-in at 10pm with viewers and young adults, ABC’s Body of Proof continued to double the overall audience of NBC’s Smash (+121%) and led by 33% in Adults 18-49.  The ABC drama held 100% of its week-ago Fast Affiliate Adult 18-49 number, which went up 1-tenth of a rating point in the Nationals

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