CBS Announces Multi-Platform Syndication Rollout for 'The Good Wife'

Categories: Network TV Press Releases

Written By

March 13th, 2013

the good wife

via press release:

CBS CORPORATION ANNOUNCES MULTI-PLATFORM SYNDICATION ROLLOUT

FOR “THE Good Wife

 

Amazon Prime Instant Video Will Lead the Off-Network Launch

With Previous-Season Episodes Available for Streaming March 14

 

Hulu Plus to Roll Out Previous Seasons of “The Good Wife” in September 2013

 

Hallmark Channel to Launch the Award-Winning Series on Cable

Beginning in January 2014

 

Weekend Syndication Run Sold to Stations

Representing 85% of the Country for September 2014

 

STUDIO CITY, CALIF. (March 13, 2013) – CBS Corporation announced today a unique multi-platform syndication model for its award-winning drama THE Good Wife, windowing the off-network rights for the series with distribution partners across subscription-video-on-demand services, a basic cable network and broadcast television stations.

 

“This is an off-network model for a unique serialized show in today’s television ecosystem,” said Leslie Moonves, President and CEO, CBS Corporation.  “It uses creative windowing to serve the content needs of best-in-class partners while realizing the full syndication value for a high-quality series. In addition, the potential for catch-up viewing across multiple platforms can provide incremental value to future broadcasts on the CBS Television Network.”

 

As part of an agreement with Amazon.com, the first three seasons of THE Good Wife will be available on Amazon Prime Instant Video beginning March 14, with season four coming to Prime Instant Video later this year. All Prime Instant Videos are commercial-free and can be viewed at no additional cost by Prime members on Kindle Fire HD, Kindle Fire, iPad, iPhone, iPod Touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other devices.

 

“THE GOOD WIFE has consistently been one of the strongest sellers on Amazon Instant Video, so we know our customers love the show. We are excited to be the first to offer seasons one through three of this great CBS series to Prime members and then later this year, Prime members can enjoy season four,” said Brad Beale, Director of Digital Video Content Acquisition for Amazon.

 

As part of an expanded agreement with Hulu, previous seasons of THE GOOD WIFE will be available to Hulu Plus subscribers in September 2013.  This builds on previously announced licensing agreements between CBS and Hulu for library content and for CBS-produced programming that airs on The CW.  Hulu Plus is available to TV fans on more than 320 million connected tablets, phones, and living room devices for $7.99 per month.

 

“THE GOOD WIFE is one of the best dramas on network TV and we are thrilled to bring this show – as well as thousands of episodes from 20 other shows in the CBS library – to our Hulu Plus subscribers,” said Andy Forssell, Senior Vice President of Content for Hulu. “CBS has been an important partner to us, and we are proud that our agreement continues to create accretive revenue streams for their premium programming.”

 

The Hallmark Channel, a brand long recognized for high-quality entertainment, has acquired the off-network rights to present THE GOOD WIFE, the most decorated broadcast television drama, on basic cable. Since its premiere in 2009, the unique drama, which combines a sophisticated legal franchise with family drama, has earned numerous awards including the AFI Award (2012) and the Peabody Award (2011), as well as Emmy, Golden Globe and SAG Awards for lead actress Julianna Margulies.  The series has also received numerous WGA nominations for its writing.  The Hallmark Channel will begin running THE GOOD WIFE on weekdays beginning January 2014.

 

“With 80 Emmy Awards and dozens of Golden Globes, Hallmark's contributions to television are unparalleled,” said Bill Abbott, President and CEO, Crown Media Family Networks, Hallmark Channel and Hallmark Movie Channel.  “Hallmark Channel's audience is very reflective of CBS’s, and as our network enters the arena of creating original, primetime scripted fare, we look to TV programs like THE GOOD WIFE as the type of award-winning, quality series we value and want to emulate,” Abbott concluded.

 

In addition, THE GOOD WIFE will be available to local television stations for a weekend broadcast syndication window beginning in September 2014.  CBS Television Distribution has sold these rights to the CBS Television Stations as the flagship broadcast group and to stations of all affiliations, currently covering 85% of the country.

 

“This is a syndication rollout that’s a great match of program with partners,” said Scott Koondel, Chief Content Licensing Officer, CBS Corporation.  “THE GOOD WIFE episodes have been popular on Amazon’s electronic-sell-through (EST) service, and addictive serialized dramas like this perform very well on Hulu Plus. Meanwhile, the Hallmark brand has always been associated with quality and prestige, and THE GOOD WIFE is one of the most honored, critically acclaimed and talked-about shows on television – and, of course, it’s a series that has always performed well on the CBS-owned stations.”

 

THE GOOD WIFE, currently in its fourth season, is produced by CBS Television Studios in association with Scott Free Productions.  Executive producers are Ridley Scott, Robert King, Michelle King, David Zucker, Brooke Kennedy, Ted Humphrey, Keith Eisner and Leonard Dick.  Robert King and Michelle King are the creators.

 

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group, CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. For more information, go to www.cbscorporation.com.

 

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  • Ellen

    OMG yes. S5 here we come.

  • Ryne

    I hope this isn’t the end for The Mentalist though. I think CBS made a mistake moving it from Thursday. It got solid #’s there last year. A lot high 2′s and even hit 3.0 a couple of times. Elementary (ratings wise) has been a disappointment, even the post Super Bowl slot really didn’t do much for it.

  • Freddy Arrow

    @Leverage-Fan

    “The move to sunday was a VERY bad decision (rating wise). All I hope and want is a REAL series finale for “The Mentalist”. It would be a shame if we would get no resolution to the ‘Red John’-arc!!!”

    The Red John arc should have ended when Bradley Whitford was shot…

  • Freddy Arrow

    @Alex

    “The only real reason at this point to push ahead with almost immediate streaming of all seasons on Amazon and Hulu is that new viewers will ‘binge stream’ the series and boost the shows audience on CBS. Given that The Good Wife wraps at the end of April the only way to really test that theory is with a fifth season.”

    While there might be a small boost, it seems to me that people that watch shows in this fashion are not the same ones that watch live television.

  • david

    Interesting how they announced the streaming deals and cable and broadcast sindication all at once. I would say they will give the show a fifth and final season for more episodes.

  • Leverage-Fan

    @Freddy Arrow: Yes, these episode feels like an end for Red John and it was such a shame that they ‘reset’ those situation. IF the series end without a series finale the third season ender would work for me as an ‘alternative’ and I would ‘ignore’ the other seasons! ;-)

  • Bitter Ringer Fan

    wow! It looks like The Good Wife will get a final season after all. I wonder what will happen to The Mentalist now :(

  • Dan

    The difference between CSI Miami getting aquired by AMC and then The Good Wife getting a deal is that CSI Miami had been in syndication since 2006/2007. The new deal could only help the show if it got an 11th season but it did not NEED to get an 11th season for a syndication deal. A fifth season of The Good Wife could help the show.

    The two situations are very different.

  • Mon

    This pretty much means The Good Wife willl be renewed for a full 5th season. I think had TGW been stronger on CBS, this syndication deal could guarantee at least a season 7. For now, season 5 is certain. We’ll see if the syndication will have positive effects on the ratings next season. On the other hand, I don’t think this deal dimimishes The Mentalist’s chances of getting another season, maybe if it had been weaker than TGW.

  • Mon

    @Freddy Arrow
    The Red John arc should have ended when Bradley Whitford was shot…

    I agree but I’m still interested and excited on the arc even after that incident. The writers are doing a great job of extending the story unlike in Hawaii Five-0 where it’s the same Wo Fat’s capture and escape crap over and over again.

  • gerry

    i think its also important to note that aside from the episodes produced, TGW is more serialized than something like CSI Miami was. Even if they produce a shortened s5, my feeling is that they would want to bookend the show with a proper ending to tie the series together.

  • John_M

    I wonder what the AMAZON and Hulu(most likely Plus) deals pay out to. Amazon is rapidly becoming a better option than netflix streaming. First off the prime package is 79 bucks a year – a year of netflix purely streaming is more than 79 bucks. Additionally, Amazon streaming video allows direct rental of tons of stuff, movies and tv, which Netflix doesn’t have. Amazon has more revenue streams for their video services…now if only Amazon video was streaming on my apple TV

  • Alex

    @Freddy Arrow
    While there might be a small boost, it seems to me that people that watch shows in this fashion are not the same ones that watch live television.

    I would agree with that general assessment although there are those who feel ‘binge streaming’ helped boost Breaking Bad’s numbers. I’m not convinced that’s actually the case but at the same time I suppose it can’t have hurt to expose the show to a new audience in that way and certainly its easier for ‘word of mouth’ audience to grow when there’s the option to immediately stream an entire series of a show.

  • John_M

    @Mon

    Now that we know who red john is – the story line should end sooner rather than later – patrick really can’t be that stupid can he – homeland security is interested in lila? Come on

  • Rob R

    I think the underlying message is that a fifth season is virtually assured. The $2 million per episode is probably just for the Hallmark portion of the deal. Each local station that signs up is even more money, with a different pricetag depending on the size of the local market. More episodes means more money for CBS.

  • disney rocks

    Canned- Golden Boy, Vegas, CSI:NY
    Renewed- TM, TGW

  • chrisss

    @ Rob R

    Yeah, I’m sure the Hallmark channel are paying the same for The Good Wife that TBS are paying for The Big Bang Theory…

  • Networkman

    The Good Wife should return for a short final season of 13 episodes. It will be in syndication but the CBS network should just give it a proper send off. The Mentalist should be on the Fall schedule. It is going to be needed either to help maintain Friday nights or just to fill the Sunday @10pm slot.

  • Dan

    @Disney Rocks – That would be CBS’s most likely scenario should they not cancel TM or TGW

    This new syndication deal is good because TGW is a serialized show so those platforms could help viewers catch up on the show theoretically like how people watch Breaking Bad and Walking Dead on netflix.

    Even a little deal like his could be good in the long run to give The Good Wife a fifth season, because this deal can serve as a bridge for eventually other networks to pick the show up.

  • Alex

    @Rob R
    The $2 million per episode is probably just for the Hallmark portion of the deal

    It absolutely isn’t.

    If Hallmark were (rather insanely) paying $2 million per episode of The Good Wife that deal would have been announced by itself not bundled with streaming deals and local syndication. The $2 million per episode price tag is a combination of the Hallmark deal, the Amazon deal, the Hulu deal and the local syndication deals (where its currently cleared about 85% of the country it would seem so not many markets left to sell into).

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