'Pretty Little Liars' is Tuesday’s #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34

Categories: Network TV Press Releases

Written By

March 13th, 2013


via press release:

“Pretty Little Liars” is Tuesday’s #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34; Cable TV’s #1 Telecast in Women 18-49;

Trending for Most-Watched Season on Record in Target 18-34s and Women 18-49


“Pretty Little Liars” is Tuesday’s Most-Tweeted TV Series for 10th Straight Week


Winter Finale of “The Lying Game” Ranks as Cable TV’s

#1 Scripted Telecast at 9 O’clock in Females 12-34


“Pretty Little Liars” (8:00 – 9:00 p.m.)


In its penultimate season telecast, “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Women 18-34 (760,000/2.2 rating), was the #1 TV telecast for the 10th consecutive week in Females 12-34 (1.32 million/2.9 rating) and Female Teens (564,000/4.8 rating) – each week since its Winter premiere – and was the #1 cable TV telecast in Women 18-49 (1.06 million/1.7 rating).


Once again the leader across social media, “Pretty Little Liars” was Tuesday’s #1 ‘most social’ TV series for the 10th straight week, according to SocialGuide, with 404,208 tweets (14.7 share) and 180,106 uniques (14.7 share). Impressively, “Pretty Little Liars” amassed more than 4 times the number of tweets (vs. 87,068) and number of uniques (vs. 40,862) than the #2 TV series, Oxygen’s “Bad Girls Club.”


  • At 8 o’clock, “Pretty Little Liars” stood as TV’s #1 telecast in the hour in Women 18-34, Viewers 12-34 (1.56 million/1.7 rating), Females 12-34, Teens 12-17 (638,000/2.7 rating) and Female Teens, marking the series’ 10th week running at #1 in the latter 3 demos. Further, it was cable TV’s #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49.


  • Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by more than
    1 million Total Viewers
    (2.71 million to 3.82 million) and generated hefty double-digit increases across all target demos, including by 42% in Adults 18-34 (1.18 million to 1.67 million), by 42% in Adults 18-49 (1.51 million to 2.15 million) and by 41% in Viewers 12-34 (1.96 million to 2.77 million).


“The Lying Game” (9:00 – 10:00 p.m.)


At 9 p.m., the winter season finale of “The Lying Game stood as cable TV’s #1 scripted telecast in the hour in Females 12-34 (644,000/1.4 rating), was the #1 original scripted cable TV telecast Women 18-34 (352,000/1.0 rating) and Women 18-49 (500,000/0.8 rating), and overall was Tuesday’s #2 TV telecast in Female Teens (292,000/2.5 rating), behind only “Pretty Little Liars.”


  • Notably, the Winter 2013 season of “The Lying Game” climbed by solid double-digit percentages over the opening leg of its freshman season (8/15/11-10/17/11) in key demos: +17% in Adults 18-34 (500,000 vs. 427,000), +21% in Women 18-34 (431,000 vs. 356,000), +13% in Adults 18-49 (679,000 vs. 601,000) and +19% in Women 18-49 (575,000 vs. 482,000).
  • Based on available full-week viewing numbers, “The Lying Game” posts huge DVR increases, gaining close to 500,000 more Total Viewers (1.27 million to 1.70 million) and surging by double-digit percentages across all target demos, including by 35% in Adults 18-34 (523,000 to 708,000), by 37% in Adults 18-49 (707,000 to 967,000) and by 33% in Viewers 12-34 (865,000 to 1.15 million).


  • Nikki

    @ klaxa i agree. The twin stuff is great.. you cant even tell its the same girl. If i didnt know the same actress played Emma and Sutton i would think they were a set of twins. Shes an awesome actress the scene between emma and rebecca last night was just awesome. That was my favorite part.

  • Nikki

    @ flop cw first off i love your name lol and second ya i see it was down but held pretty steady. It wasnt down by much at all. But sure it was down.. so was pretty little liars.. so what. Both shows kick major ass.. it would be silly not to renew tlg now.. it might not get a 3rd season but i cant see it not getting the full 2nd season.


    Then , Let’s keep hoping for a Season 2B.


    Apparently the Adults 18-49 was 0.4 or 0.5.

  • RiseAgainstM

    I’m hoping for a full season of 23 for Lying Game.

  • John A

    So as long as you dont get steady 0.4 your ok for renewel at ABC Family? It is alot like CW then.

  • John A

    If TLG didnt have PLL as a lead in what would it get? 0.3-0.4 at best.

  • Dillan

    @John A

    lol, Season 1A of TLG didn’t air after PLL (for most of the season, it didn’t even have a lead in) and got the same ratings its getting now.

  • John A

    I do like that actress who plays the twins. She is great at Nice Girl Emma and Bad Girl Sutton.

  • John A

    Im not a TLG hater i like the show but it should be doing better.

  • Karaa

    On the bright side, at least The Lying Game has been mentioned positively in every press release this season. It has an edge over one show…… I really hope it gets renewed. I kind of doubt that the show will ever see a season 3 unless ratings suddenly spike for 2B, but since the show is pretty good with revealing secrets, I think it might be enough to tie the series together.

  • rinne

    @John A I agree! I think the show is underrated. If PLL wasn’t on, I’m sure more people would give TLG a chance. It seems like a lot of people aren’t willing to watch both because they claim similarity, but honestly, they’re pretty different.

  • RiseAgainstM

    So It’s a 1.27 million rating for Lying Game? Okay then, I think ABC Family if they are renewing it, I think they should give 13 more episodes for season 2.

  • dan

    I hope that The Lying Game is renewed, the show is doing very well in Latin America, yesterday’s episode is being praised by critics, Alexandra Chando and Charisma Carpenter arrived to give interviews to French sites. Also the show will go into the Netflix catalog, which will help to gain more audience.

  • Nikki

    In a perfect world Bunheads would be back for another season and tlg would get its back 10 and they would add another night of programming to the network. But the worlds not perfect so im pulling for TLG to get its back order. And to be honest theres always a chance for both Bunheads and TLG to be renewed if those 2 new shows flop which i think 1 or both will so. Keeping my fingers crossed. And being that the network didnt cancel bunheads right away gives a little hope.. and it did hit the numbers in the demos it was trying to. Its not as bad as jane by design did or 9 lives did. They were horrible and jane got 2 seasons to be horrible. Theres always a chance with ABCFamily.

  • dan

    I hope the Sneak Peek of Twisted that will air next week, has a low audience so the chances of renewal TLG increase

  • DM

    @Nikki JBD did not get a second season, it got a second half to its first season. The same thing that Bunheads got. Usually when they only pick up the back season order for 8 episodes they don’t get a second season.

  • Brandy

    Acvording to tvline, theyre very confident Bunheads will be renewed and air this fall.
    Personally, that suprises me because ive heard here that ASP keeps going over buget and its ratings were the same 0.4_0.6 in season one as JBD which was cancelled.I like Bunheads though so I hope theyre right.
    @Nikki, it took them a month after the season finale to cancel JBD and NLoCK, so them not announcing it right away if its cancelled dosent mean anything.In fact, usually the linger the wait for an announcement, the more likley that the announcement will be a cancellation.

  • Bumblebee

    I think TLG will get another back 10, although the numbers don’t seem that great for a finale. It’s possible they might be waiting to see how Twisted fairs after PLL next week. Though I don’t think it will have a great effect on whether TLG is renewed since it was picked up a month ago and this is only a special preview, it might affect *when* it comes back and for how many.

  • RiseAgainstM

    If Bunheads gets renewed and Lying Game gets cancelled I’ll be greatly upset, It’ll be the same thing with Secret Circle… A true great loss for the network.

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