'Pretty Little Liars' is Tuesday’s #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34

Categories: Network TV Press Releases

Written By

March 13th, 2013


via press release:

“Pretty Little Liars” is Tuesday’s #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34; Cable TV’s #1 Telecast in Women 18-49;

Trending for Most-Watched Season on Record in Target 18-34s and Women 18-49


“Pretty Little Liars” is Tuesday’s Most-Tweeted TV Series for 10th Straight Week


Winter Finale of “The Lying Game” Ranks as Cable TV’s

#1 Scripted Telecast at 9 O’clock in Females 12-34


“Pretty Little Liars” (8:00 – 9:00 p.m.)


In its penultimate season telecast, “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Women 18-34 (760,000/2.2 rating), was the #1 TV telecast for the 10th consecutive week in Females 12-34 (1.32 million/2.9 rating) and Female Teens (564,000/4.8 rating) – each week since its Winter premiere – and was the #1 cable TV telecast in Women 18-49 (1.06 million/1.7 rating).


Once again the leader across social media, “Pretty Little Liars” was Tuesday’s #1 ‘most social’ TV series for the 10th straight week, according to SocialGuide, with 404,208 tweets (14.7 share) and 180,106 uniques (14.7 share). Impressively, “Pretty Little Liars” amassed more than 4 times the number of tweets (vs. 87,068) and number of uniques (vs. 40,862) than the #2 TV series, Oxygen’s “Bad Girls Club.”


  • At 8 o’clock, “Pretty Little Liars” stood as TV’s #1 telecast in the hour in Women 18-34, Viewers 12-34 (1.56 million/1.7 rating), Females 12-34, Teens 12-17 (638,000/2.7 rating) and Female Teens, marking the series’ 10th week running at #1 in the latter 3 demos. Further, it was cable TV’s #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49.


  • Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by more than
    1 million Total Viewers
    (2.71 million to 3.82 million) and generated hefty double-digit increases across all target demos, including by 42% in Adults 18-34 (1.18 million to 1.67 million), by 42% in Adults 18-49 (1.51 million to 2.15 million) and by 41% in Viewers 12-34 (1.96 million to 2.77 million).


“The Lying Game” (9:00 – 10:00 p.m.)


At 9 p.m., the winter season finale of “The Lying Game stood as cable TV’s #1 scripted telecast in the hour in Females 12-34 (644,000/1.4 rating), was the #1 original scripted cable TV telecast Women 18-34 (352,000/1.0 rating) and Women 18-49 (500,000/0.8 rating), and overall was Tuesday’s #2 TV telecast in Female Teens (292,000/2.5 rating), behind only “Pretty Little Liars.”


  • Notably, the Winter 2013 season of “The Lying Game” climbed by solid double-digit percentages over the opening leg of its freshman season (8/15/11-10/17/11) in key demos: +17% in Adults 18-34 (500,000 vs. 427,000), +21% in Women 18-34 (431,000 vs. 356,000), +13% in Adults 18-49 (679,000 vs. 601,000) and +19% in Women 18-49 (575,000 vs. 482,000).
  • Based on available full-week viewing numbers, “The Lying Game” posts huge DVR increases, gaining close to 500,000 more Total Viewers (1.27 million to 1.70 million) and surging by double-digit percentages across all target demos, including by 35% in Adults 18-34 (523,000 to 708,000), by 37% in Adults 18-49 (707,000 to 967,000) and by 33% in Viewers 12-34 (865,000 to 1.15 million).


  • Nikki

    Well heres hoping they both get renewed. I cant see why TLG wouldnt and to be honest the network shows a lot of love for Bunheads so it wouldnt suprise me if they renewed it. But if they cancel TLG i will be pissed.. especially after last nights episode they cant leave us hanging like that.

  • Sara

    The Lying Game – ABC Family
    1.105 million viewers, #19; 0.570 million adults 18-49 (0.5 rating), #19

  • Ron

    yeah!TLG was steady in demo from last weeks.That is all that matters

  • Richard Steven Hack

    Nikki: “And PLL is a better show then VD too in my opinion anyways. The actors on PLL are way better…”

    Uhm, no. I’d say most of the actors on TVD are better than the PLL cast, possibly with some exceptions. I wouldn’t put any of the four PLL leads up against the main leads on TVD with the possible exception of Troian who has been really exceptional this season.

    Writing? That’s more iffy. PLL writers are very good, as are TVD writers.

  • RiseAgainstM

    Sara, how do you know the viewing is a 1.105 million?

  • jess

    maybe they’ll renew both bunheads and tlg if abcfamily is trying to get more year round programming. they have their summer shows. then they could air bunheads/tlg in the fall like they tried out sab last year. then sab/pll/etc come back in jan like usual. and then in spring it’s bunheads/tlg again?

  • Nikki

    @ jess thats what ive been saying renew both and add another night of programing. @ richard steven i disagree I think 3 of the 4 girls minus Shay Mitchell are great actresses. Lucy is awesome as is Ashley and Troian is awesome. A little off subkect did anyone know Troian was up for the part of katiniss in the hunger games. Oh and one more thing the writing on PLL i think is better then VD i know they dont air on the same night but they do target the same demos and doesnt pretty little liars do better? Im not sure but i believe it does.

  • david

    to bad PLL and TLG fell some the other night. I am sure PLL will be up for the season finale next week.

  • jackieO

    PLL is the best show on tv. Love it.
    Hope Lying Games get picked up again.

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