‘Smash’ Up From Last Week
via press release:
"Smash" (0.9/3) is currently up 0.1 of a point or 13% versus last week's official-national 0.8 rating and up 0.2 of a point or 29% versus last week's 0.7 in these prelim fast-affiliate ratings from last week. Note that this week's lead-in for "Smash" is down 22 percent week to week (to a 0.7 for an encore "New Normal," down from last week's 0.9 for an original). "Smash" is currently building on this week's lead-in by 29% or 0.2 of a point. * Note that "Smash" continues to add an exceptional amount of viewership via time-shifting, with last week's 18-49 rating growing by 77% or 0.58 of a point going from these next-day "live plus same day" ratings to "live plus three day" results (to a 1.33 from a 0.75). In that slot, last week's "Golden Boy" went up 16% from L+SD to L+3 (to a 1.89 from a 1.63, 0.26 of a point) and "Body of Proof" grew by 42% (1.78 vs. 1.25, 0.53 of a point). * "Smash" is also currently the most upscale drama on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, with an index of 163 in "most current" results that include "live plus three day" time-shifting (100 represents an average concentration of those homes), up from a 150 index last season. From 8-9, "Off Their Rockers" (0.9/3 with an 8 p.m. encore, 1.0/3 with an 8:30 original) finished within a tenth of a point of last week's results despite: * This week's startup of Daylight Saving Time. * This week's debut in the hour of Fox's "Hell's Kitchen."