'Smash' Up From Last Week

Categories: Network TV Press Releases

Written By

March 13th, 2013

Smash - Season 2

via press release:

"Smash" (0.9/3) is currently up 0.1 of a point or 13% versus last
week's official-national 0.8 rating and up 0.2 of a point or 29%
versus last week's 0.7 in these prelim fast-affiliate ratings from
last week.

Note that this week's lead-in for "Smash" is down 22 percent week to
week (to a 0.7 for an encore "New Normal," down from last week's 0.9
for an original).  "Smash" is currently building on this week's
lead-in by 29% or 0.2 of a point.

*	Note that "Smash" continues to add an exceptional amount of
viewership via time-shifting, with last week's 18-49 rating growing by
77% or 0.58 of a point going from these next-day "live plus same day"
ratings to "live plus three day" results (to a 1.33 from a 0.75).  In
that slot, last week's "Golden Boy" went up 16% from L+SD to L+3 (to a
1.89 from a 1.63, 0.26 of a point) and "Body Of Proof" grew by 42%
(1.78 vs. 1.25, 0.53 of a point).

*	"Smash" is also currently the most upscale drama on ABC, CBS,
NBC and Fox so far this season in its concentration of adults 18-49
living in homes with $100K+ incomes, with an index of 163 in "most
current" results that include "live plus three day" time-shifting (100
represents an average concentration of those homes), up from a 150
index last season.

From 8-9, "Off Their Rockers" (0.9/3 with an 8 p.m. encore, 1.0/3 with
an 8:30 original) finished within a tenth of a point of last week's
results despite:
*	This week's startup of Daylight Saving Time. 
*	This week's debut in the hour of Fox's "Hell's Kitchen."
 
  • SteveO

    They seriously made a press release out of this?…. hahaha. I understand it is their job, but still. It’s not much to boast about.

  • Bitter Ringer Fan

    This press release is sad! hahaha

  • Skylar James

    LOL at this press release!

  • RJ

    “live plus three day” results (to a 1.33 from a 0.75). In
    that slot, last week’s “Golden Boy” went up 16% from L+SD to L+3 (to a
    1.89 from a 1.63, 0.26 of a point) and “Body Of Proof” grew by 42%
    (1.78 vs. 1.25, 0.53 of a point).

    You still lost….

  • Lonesome Rhodes

    Is NBC putting the Voice back in front of Smash or has Greenblatt thrown in the towel?

  • Michael1

    This might be my fault. NBC was on at my gym, and I was looking all over for the remote, but I couldn’t find it. Then, at about 10:40, I realized it had been at my treadmill all along, but it was too late to change it to anything else. I’m not sure if they had a Nielsen box or not, but if they did, I apologize.

  • MichaelChickless

    Up from horrible to merely awful?

  • Joseph

    This will not be enough to prevent our own Cancellation Bear from whacking “Smash” and put it out of it’s misery.

    And that may come later today (March 13th).

  • E.S.

    “The most popular upscale drama on network TV?” Seriously? Possibly because the only people watching it live in ritzy population centers such as Manhattan and Malibu (I would say San Francisco too, but no one can receive NBC in the Bay Area).

    Ever notice the number of COMMERCIALLY-FUNDED Classical music stations across the country remains low? It’s because the upscale demo is still too small to keep them profitable

  • DenverDean

    Wow a 1.33 demo with DVR included. NBC needs to dump this dog ASAP. Move CF to Tuesday 10/9 and they will benefit from weak competition and actually make Tuesday competitive for them when TV returns.

  • steve

    this does provide some value for NBC

    “Smash” is also currently the most upscale drama on ABC, CBS,
    NBC and Fox so far this season in its concentration of adults 18-49
    living in homes with $100K+ incomes, with an index of 163 in “most
    current” results that include “live plus three day” time-shifting (100
    represents an average concentration of those homes), up from a 150
    index last season.

  • Joe Daniels

    @Steven Where do you get this BS from?

  • Kurt

    Hahahahaha! There’s a whole bingo card worth of great excuses here for not cancelling the show immediately.

  • SJ

    LOL

  • panda22

    Wow!….this press release should win an award for the most non relevant spin nesscary to save a show from cancellation ever!

    Pathetic NBC!….just sad, and it will very likely be adjusted down to a 0.8 in the finals. 2.89m viewers is woeful!….as is 0.7 or 0.8 OR a 0.9!

    None of the above PR spin = renewal, homes earning 100k?….upscale?, do advertisers even care about this demo?….unless they are female and in the 18-49 demo or preferably 18-34 the spin is mute!

    I’m shocked at the amount of fan excuse bingo in one single press release.

  • boogke

    most pathetic press release ever

  • JP

    McPhee has killed this show… PERIOD!

  • Roswell

    A 90210 press release would be more interesting than this! Come on NBC

  • Liam

    Really…????

  • TomSFBay

    ES,
    What are you smoking? We get NBC in the Bay Area. It’s on channel 3 – KNTV.

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