‘Smash’ Up From Last Week

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Smash - Season 2

via press release:

"Smash" (0.9/3) is currently up 0.1 of a point or 13% versus last
week's official-national 0.8 rating and up 0.2 of a point or 29%
versus last week's 0.7 in these prelim fast-affiliate ratings from
last week.

Note that this week's lead-in for "Smash" is down 22 percent week to
week (to a 0.7 for an encore "New Normal," down from last week's 0.9
for an original).  "Smash" is currently building on this week's
lead-in by 29% or 0.2 of a point.

*	Note that "Smash" continues to add an exceptional amount of
viewership via time-shifting, with last week's 18-49 rating growing by
77% or 0.58 of a point going from these next-day "live plus same day"
ratings to "live plus three day" results (to a 1.33 from a 0.75).  In
that slot, last week's "Golden Boy" went up 16% from L+SD to L+3 (to a
1.89 from a 1.63, 0.26 of a point) and "Body of Proof" grew by 42%
(1.78 vs. 1.25, 0.53 of a point).

*	"Smash" is also currently the most upscale drama on ABC, CBS,
NBC and Fox so far this season in its concentration of adults 18-49
living in homes with $100K+ incomes, with an index of 163 in "most
current" results that include "live plus three day" time-shifting (100
represents an average concentration of those homes), up from a 150
index last season.

From 8-9, "Off Their Rockers" (0.9/3 with an 8 p.m. encore, 1.0/3 with
an 8:30 original) finished within a tenth of a point of last week's
results despite:
*	This week's startup of Daylight Saving Time. 
*	This week's debut in the hour of Fox's "Hell's Kitchen."
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