TV Ratings Tuesday: 'Hell's Kitchen' Premiere Dips, 'Golden Boy' Flat + 'The Taste' Finale Goes Low

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March 13th, 2013


Adults 18-49: Rating/Share 2.2/6 1.8/5 1.4/4 1.3/4 0.9/3 0.2/1
Adults 18-34: Rating/Share 1.7/6 0.9/3 1.2/4 0.8/3 0.6/2 0.2/1
Total Viewers (million) 4.439 11.151 3.538 4.916 3.030 0.777


FOX was the number one network in adults 18-49 while CBS won with total viewers.

On CBS,  Golden Boy was even with last week's 1.6 adults 18-49 rating.

On FOX, the 2-hour premiere of Hell's Kitchen earned a 2.2 adults 18-49 rating, down from last year's  2.4. Your predictions were about right.

On ABC, Celebrity Wife Swap earned a 1.6, up a tenth from last week's series low 1.5 adults 18-49 rating.  The Taste finale notched a series low 1.1, down a tenth from last week's series low 1.2 adults 18-49 rating. Body of Proof  earned an 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers clip show at 8:30 earned a 1.0, down a tenth from last week's  1.1  adults 18-49 rating. Smash earned a 0.9, up a tenth after last week’s 0.8.

Broadcast primetime ratings for March 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Hell's Kitchen (8-10PM) 2.2 6 5.44
CBS NCIS -R 1.9 6 13.00
ABC Celebrity Wife Swap 1.6 5 5.00
NBC Betty White's Off Their Rockers -R 0.9 3 3.88
CW Hart of Dixie -R 0.2 1 0.84
8:30PM NBC Betty White's Off Their Rockers 1.0 3 3.75
9:00PM CBS NCIS: Los Angeles -R 1.9 5 11.92
ABC The Taste 1.1 3 3.36
NBC Go On -R 0.8 2 2.59
CW Beauty and the Beast -R 0.2 1 0.72
9:30PM NBC The New Normal -R 0.7 2 2.18
10:00PM CBS Golden Boy 1.6 5 8.53
ABC Body of Proof 1.2 3 6.38
NBC Smash 0.9 3 2.89

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late
Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/3 in adults 18-49
in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Andrea


    Some life in Golden Boy?

  • Robsten_Fan

    Go CW… :D

  • Ashley

    Wow, Smash makes Golden Boy look good. Tuesday is looking sad, esp with reruns.

  • Dillan

    “Go CW”? are you really impressed with 2 repeats getting 0.2’s?


    Really nothing worth waiting for, so off to the real world I go!

  • Happy

    It’s such a shame about Smash. The writing has really improved, and the show is just impeccable in its quality. Oh well, I might as well enjoy this while I can.

  • Rebecca

    Assuming Smash will at least finish this season with its 16 episodes, how late will it run? The schedule site I check only has it up through 5/21 and that’s ep #15. Looks like they took out a new ep that was to air 3/26. That and Cougar Town was all I watched from yesterday.

  • Andrea

    Hell’s Kitchen skews super young.

  • r0ckmypants

    @Mark – Why? It outrated or matched Fox’s typical Tuesday night lineup.

  • eridapo


    My theory is that Sunday (Cable) and Monday (Broadcast) have so many good shows that compete against one another that people who DVR a lot of shows use Tuesday as the day to catch up on their previously recorded programs..

  • Ash


    Wasn’t surprised. Even said there wasn’t anything to watch last night ;)

  • Danak

    Happy, I do think Smash is better this year. Really sad about the ratings as it has a terrible lead-in. I’m not expecting a 3rd season so the fans will just have to be satisfied with this one.

    I wasn’t expecting this week to go up, so I’m happy about that and the episode was very good. I can’t quite figure out how it can drop in the household rating (per Marc Berman) but go up in total viewers. Maybe it has to do with decreased viewership for the night.

  • A.C.

    So SMASH continues to deliver ratings worse than THE PLAYBOY CLUB ever did and remains on the air. Go figure.

  • Mon

    Go Golden Boy!!!

  • Danak

    “Assuming Smash will at least finish this season with its 16 episodes, how late will it run? The schedule site I check only has it up through 5/21 and that’s ep #15. Looks like they took out a new ep that was to air 3/26. That and Cougar Town was all I watched from yesterday.”
    Smash has 17 episodes this season (it was originally given 18 episodes but had to cut one due to scheduling). If it doesn’t get preempted any more (they are preempting it 3/26 for a 2 hr Ready for Love preview behind the Voice), it will either end on June 4 or May 28 if they do a 2 hr season finale.

  • Nick

    People say Hell’s Kitchens should stay in the summer, yet it does better than 3/4 (and on some occasions, 4/4 shows) that usually air in its place.

    That makes me laugh.

  • starship

    Both CW repeats beat a 90210 original…

  • Tim

    Audience numbers for the CBS shows crack me up. Apparently, no one under the age of 130 was watching TV last night.


    “Golden Boy” is still dead (unfortunately) IT’S A REALLY GOOD SHOW , Kevin Alejandro is amazing.
    “Unforgettable” had 2.0 for new episodes and 1.5 for ‘repeat’ episodes last year on the same time-slot.


    + The actress who plays Theo James’s sister on the show booked a role on CW Pilot ‘Company Town’.

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