TV Ratings Tuesday: 'Hell's Kitchen' Premiere Dips, 'Golden Boy' Flat + 'The Taste' Finale Goes Low

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March 13th, 2013


Adults 18-49: Rating/Share 2.2/6 1.8/5 1.4/4 1.3/4 0.9/3 0.2/1
Adults 18-34: Rating/Share 1.7/6 0.9/3 1.2/4 0.8/3 0.6/2 0.2/1
Total Viewers (million) 4.439 11.151 3.538 4.916 3.030 0.777


FOX was the number one network in adults 18-49 while CBS won with total viewers.

On CBS,  Golden Boy was even with last week's 1.6 adults 18-49 rating.

On FOX, the 2-hour premiere of Hell's Kitchen earned a 2.2 adults 18-49 rating, down from last year's  2.4. Your predictions were about right.

On ABC, Celebrity Wife Swap earned a 1.6, up a tenth from last week's series low 1.5 adults 18-49 rating.  The Taste finale notched a series low 1.1, down a tenth from last week's series low 1.2 adults 18-49 rating. Body of Proof  earned an 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers clip show at 8:30 earned a 1.0, down a tenth from last week's  1.1  adults 18-49 rating. Smash earned a 0.9, up a tenth after last week’s 0.8.

Broadcast primetime ratings for March 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Hell's Kitchen (8-10PM) 2.2 6 5.44
CBS NCIS -R 1.9 6 13.00
ABC Celebrity Wife Swap 1.6 5 5.00
NBC Betty White's Off Their Rockers -R 0.9 3 3.88
CW Hart of Dixie -R 0.2 1 0.84
8:30PM NBC Betty White's Off Their Rockers 1.0 3 3.75
9:00PM CBS NCIS: Los Angeles -R 1.9 5 11.92
ABC The Taste 1.1 3 3.36
NBC Go On -R 0.8 2 2.59
CW Beauty and the Beast -R 0.2 1 0.72
9:30PM NBC The New Normal -R 0.7 2 2.18
10:00PM CBS Golden Boy 1.6 5 8.53
ABC Body of Proof 1.2 3 6.38
NBC Smash 0.9 3 2.89

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late
Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/3 in adults 18-49
in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Jarrod

    @Densino: I SAW! I SAW! I FUNDED $200.00!!!!

  • Ted Craig

    How can people view BoP’s numbers as anything resembling good? And the time slot has nothing to do with the failures of shows. It’s a miracle BoP survived last year and Private Practice was a mediocre show that aged poorly. A decent show in any time slot with do fine, regardless of whether it’s 10 on Tuesday or 8 on Thursday.

  • Rebecca

    Thanks, I didn’t know Smash’s ep order was that high – the site I check for scheduling, etc., just has it at 16. At least it’s more than 13! I’ll watch whatever airs or winds up on hulu.

  • John A

    That is not horrible for Golden Boy with a repeat lead in. Not enough for for renewel though.

  • Rokk

    “Secretly decided to make HK two hours”?
    They announced this last week. Not a secret.

  • John A

    BOP very stable. And it had a flop lead in.

  • Max Ciarlet

    If Univision often beats the major networks in the 18-49 demographics (as shown in the scoreboard), why aren’t the ratings of the individual Univision programs shown along those of the major networks?

  • Joseph

    Univision was third in 18-49’s last night (March 12th) and second in 18-34’s!

    Fox and Univision were the only broadcast networks which had more than a 1 rating in 18-34’s, while NBC and The CW failed to get a 1 in the 18-49 demo.

  • MichaelChickless

    Can NBC get some NCIS repeats on their Fall schedule?

    Golden Boy isn’t doing any different than Vegas did in that slot (though it did that number behind repeats).

  • RG-X

    I called it again!!! 2.2 FOR RAMSEY & ROASTED THE TASTE !

  • Max Vrany

    @Other Max, because Bill and Robert are too lazy to go to the other overnight ratings report to get them and they never bothered to show Sara or Amanda how to either.

  • Joseph

    At the Cancellation Bear’s lair, everyone is waiting to see if black smoke rises from the chimney (meaning “Smash” stays on the air for another week) or white smoke rises from the chimney (meaning the Cancellation Bear has acted to put “Smash” out of it’s misery).

    I think we’ll see white smoke rise from the Bear’s chimney later today (March 13th), followed by his whacking “Smash”.

  • RG-X

    I think HK didn’t get enough promotion – even our local affiliate that airs HK was confused – they saud it was a one hour premiere with New Girl & Mindy on after –

    If the local affiliate that AIRS HK didn’t know it was 2-hours – how are the viewers supposed to know!?

    Come on FOX; C-O-M-M-U-N-I-C-A-T-E !

  • Anthony C.

    Correct me if I’m wrong guys but didn’t Friday repeats of TCD bring in a 0.3 rating with between 700-800 thousand viewers in the 18-49 demo. 0.2 for HOD and BATB repeats is terrible. Not that a 0.3 is any better but damn that’s gotta be the worst repeat ratings for HOD.

  • J

    I love Smash!!!! I’m glad it rose despite it being 0.9, a gain is a gain!!! Love it…

  • Marc


    Why would they move BOP to Fridays? It scored lower than everything that’s already there. I actually like BOP, but don’t think it’s safe to assume it would do better on Fridays. Actually, I guess it’s ironic that it probably would do better on Fridays as it would have a better lead-in. Also LOL at the same people who say to cancel LMS and MC and put the Taste there instead as it easily underperformance both on a night with more eyeballs…

  • Danak

    Given Smash’s ratings went up, I don’t think it will be pulled this week. If they haven’t pulled it before this week, they’re not going to pull it now. It’s looking more and more like NBC will keep it where it is so it can finish out the season. I don’t expect a 3rd season though.

    I cannot believe those audience numbers for CBS’s repeats.

  • gerry

    @ AC – are you seriously comparing current smash to the playboy club? i tried tpc and it was AWFUL.

    nbc should pull smash and run it through the summer if for nothing else than to save face.

  • BigBrotherFan

    Was expecting a harsh drop for Golden BOY.. TOO BAD!
    It’s still getting canceled.
    Lame episode, too. This show is getting so TIRED!

    I cannot WAIT for the TASTE to be canceled! GUESS HAPPY ENDINGS isn’t looking too bad now ABC? But you’ve royally screwed that up now too!
    The New Normal AIN’T coming back next season people. NeNe leaks is gonna be back on that awful show GLEE.

  • TimsDale4ever

    Considering it was repeat that’s not that bad for NN.

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