TV Ratings Tuesday: 'Hell's Kitchen' Premiere Dips, 'Golden Boy' Flat + 'The Taste' Finale Goes Low

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March 13th, 2013


Adults 18-49: Rating/Share 2.2/6 1.8/5 1.4/4 1.3/4 0.9/3 0.2/1
Adults 18-34: Rating/Share 1.7/6 0.9/3 1.2/4 0.8/3 0.6/2 0.2/1
Total Viewers (million) 4.439 11.151 3.538 4.916 3.030 0.777


FOX was the number one network in adults 18-49 while CBS won with total viewers.

On CBS,  Golden Boy was even with last week's 1.6 adults 18-49 rating.

On FOX, the 2-hour premiere of Hell's Kitchen earned a 2.2 adults 18-49 rating, down from last year's  2.4. Your predictions were about right.

On ABC, Celebrity Wife Swap earned a 1.6, up a tenth from last week's series low 1.5 adults 18-49 rating.  The Taste finale notched a series low 1.1, down a tenth from last week's series low 1.2 adults 18-49 rating. Body of Proof  earned an 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers clip show at 8:30 earned a 1.0, down a tenth from last week's  1.1  adults 18-49 rating. Smash earned a 0.9, up a tenth after last week’s 0.8.

Broadcast primetime ratings for March 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Hell's Kitchen (8-10PM) 2.2 6 5.44
CBS NCIS -R 1.9 6 13.00
ABC Celebrity Wife Swap 1.6 5 5.00
NBC Betty White's Off Their Rockers -R 0.9 3 3.88
CW Hart of Dixie -R 0.2 1 0.84
8:30PM NBC Betty White's Off Their Rockers 1.0 3 3.75
9:00PM CBS NCIS: Los Angeles -R 1.9 5 11.92
ABC The Taste 1.1 3 3.36
NBC Go On -R 0.8 2 2.59
CW Beauty and the Beast -R 0.2 1 0.72
9:30PM NBC The New Normal -R 0.7 2 2.18
10:00PM CBS Golden Boy 1.6 5 8.53
ABC Body of Proof 1.2 3 6.38
NBC Smash 0.9 3 2.89

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late
Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/3 in adults 18-49
in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ashton Butcher

    Golden Boy did better than I expected with repeats in front of it maybe it does have staying power? I think CBS needs to keep one of its new procedurals heading into next season. I think Golden Boy has a chance to grow by staying on Tuesdays for the rest of the year.

    Really nice outing from Hell’s Kitchen as they just completely embarrassed FOX’s comedy block putting up real numbers. FOX should’ve given the night over to Gordon Ramsey a long time ago. Like some people were stating yesterday after looking at The Following’s numbers the network needs to stick to what they do best and that’s dramas and reality shows. Unfortunately for ABC they don’t have Ramsey so The Taste is done.

    Off Their Rockers has really been slipping lately and is now under Whitney and P&R, its not in any danger but this is concerning.

  • tv_viewer

    Before people jump to the conclusion that Hells Kitchen should stay in the summer, remember the Tuesday February 26, 2013 ratings:

    8 pm Raising Hope 1.5
    8:30 pm Raising Hope 1.4
    9 pm New Girl 2.3
    9:30 pm The Mindy Project 1.7

    A 2.2 rating for 2 hours looks good compared to the ratings 2 weeks ago. Fox plans to air Hells Kitchen for 1 hour at 8 pm in the next several weeks to improve its ratings.

    ABC now knows there is only one Gordon Ramsey. Marco Pierre White and the Chopping Block couldn’t take the spoon from Ramsey. While Anthony Bourdain wasn’t looking, Hells Kitchen fed ratings poison to The Taste.

  • rob60990

    “They announced this last week. Not a secret.”

    I must have missed the announcement but this was not the original plan. Smart move by FOX though. It did better in the 9pm hour.

  • TakeAPill

    There are so many bitter trolls on here rooting for shows to fail. just sad.

  • Nikki

    Im just looking forward to Pretty Little Liars and The Lying games ratings.. i hope they both were up this week. More so for TLG it was a hell of an episode. How long do we think those ratings will be delayed?

  • carole

    Bring back Vegas.it had much better ratings.

  • s0303

    i’m happy with nbc’s tuesday ratings, they make the biggest loser numbers look fantastic :)

    golden boy is really good, but it’s probably a goner :(

  • LynTX

    Enjoy Golden Boy. Oh well…..

  • KS

    Is everyone busy watching the election of the New Pope? Is that why boards across the internet are unusually slow today? I hope at least you are enjoying the election because, I have no clue what this is and every news channel is showing that.

  • Meliwa

    If there is a reason for the slight drop in viewers for HK, it may have to do with the crop of contestants from last season, who were pretty much hopeless and fairly unlikeable. Not that HK should go out of their way to cast only contestants the audience will like (professional chefs by and large are pretty disgusting individuals, just ask Anthony Bourdain, who wrote a whole book about it), but if you have nobody to root for it does affect the audience as a whole.

  • WoWza

    A. Hells Kitchen always rises throughout the season. Always.
    B. As low as the taste was, it probably hurt Hells Kitchen a .1 – .3.
    C. This is an improvememnt for FOX i the hour big time. If they can keep a 2.2 or 2.1 at the first hour of primetime they are golden.

    FOX is hrilled

  • Psac

    Would the CW have been better keeping Cult on Tuesdays?

  • HalCapone

    Pope watch or not, the only smoke we are watching is the networks burning off their ratings challenged programming.

  • Michael

    “The Taste” — how ironic.

    N-B-See ya later “Smash.” Sad. Great idea. Disastrously poor execution.
    Coulda been amazing IF the show actually had decent writers who could build stories instead of going from one ridiculous, predictable, hammer-over-the-head plot twist after another.

    And, oh, word to future TV musical producers: hire more actresses who can sing (e.g. Megan Hilty) rather than singers who can’t act their way out of a paper bag (e.g. Katherine McPhee and Jennifer Hudson are the worst examples). Although watching Hudson’s completely out-of-synch facial expressions is the most hilarious thing on TV.

  • Perdix


  • T

    Glad to see The Taste getting lower number than Happy Endings ever did on Tuesday.

  • Jordan

    Off topic, but a question to all:

    Since ratings are continuing to slide (even worse than before), why don’t networks have “half” seasons? Early September-early January all episodes run straight through (except for Christmas). And then “another” schedule from January-May with all-new episodes. Use established shows to help newer shows each season. Different shows would air in each “half” season.

    That would be something like cable networks do. Repeats (among other things) seem to drive viewers away because there are so many in a season.

    It may be cost effective, but why not try it? Series might have around 18 episodes per season, but wouldn’t this plan work out in the long run?

  • Danak

    It’s probably expensive to do so many shows and it would take much longer to get shows to syndication numbers. Cable channels don’t show nearly as many original programs, and they end up splitting their seasons in 2 much of the time.

  • Joseph

    I think there’s a good chance that the “big three” broadcast networks will each pre-empt an hour of prime-time tonight (March 13th) to carry a wrap-up of the election of the new Pope.

    At this writing (3 P.M. EDT), the new Pope has not been announced.

  • Ted Craig


    If they do, it’ll probably be at 10, when they all have re-runs anyway.

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