TV Ratings Tuesday: 'Hell's Kitchen' Premiere Dips, 'Golden Boy' Flat + 'The Taste' Finale Goes Low

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March 13th, 2013


Adults 18-49: Rating/Share 2.2/6 1.8/5 1.4/4 1.3/4 0.9/3 0.2/1
Adults 18-34: Rating/Share 1.7/6 0.9/3 1.2/4 0.8/3 0.6/2 0.2/1
Total Viewers (million) 4.439 11.151 3.538 4.916 3.030 0.777


FOX was the number one network in adults 18-49 while CBS won with total viewers.

On CBS,  Golden Boy was even with last week's 1.6 adults 18-49 rating.

On FOX, the 2-hour premiere of Hell's Kitchen earned a 2.2 adults 18-49 rating, down from last year's  2.4. Your predictions were about right.

On ABC, Celebrity Wife Swap earned a 1.6, up a tenth from last week's series low 1.5 adults 18-49 rating.  The Taste finale notched a series low 1.1, down a tenth from last week's series low 1.2 adults 18-49 rating. Body of Proof  earned an 1.2, down a tenth after last week's 1.3 adults 18-49 rating.

On NBC, Betty White’s Off Their Rockers clip show at 8:30 earned a 1.0, down a tenth from last week's  1.1  adults 18-49 rating. Smash earned a 0.9, up a tenth after last week’s 0.8.

Broadcast primetime ratings for March 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Hell's Kitchen (8-10PM) 2.2 6 5.44
CBS NCIS -R 1.9 6 13.00
ABC Celebrity Wife Swap 1.6 5 5.00
NBC Betty White's Off Their Rockers -R 0.9 3 3.88
CW Hart of Dixie -R 0.2 1 0.84
8:30PM NBC Betty White's Off Their Rockers 1.0 3 3.75
9:00PM CBS NCIS: Los Angeles -R 1.9 5 11.92
ABC The Taste 1.1 3 3.36
NBC Go On -R 0.8 2 2.59
CW Beauty and the Beast -R 0.2 1 0.72
9:30PM NBC The New Normal -R 0.7 2 2.18
10:00PM CBS Golden Boy 1.6 5 8.53
ABC Body of Proof 1.2 3 6.38
NBC Smash 0.9 3 2.89

via press note:

In Late-Night Metered Markets Tuesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late
Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
metered-market households with an encore and a 0.3/3 in adults 18-49
in the 25 markets with local people meters.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • rooney2

    If you guys are looking for something to watch on Tuesday night at 10, take a look at Justified. It’s on FX, you know, one of those cable channels. It’s head and shoulders above anything else on at that hour, on any channel.

  • JP

    Smash was pretty good last night – then McPhee spoke – enougjh said. Awful actress – so wooden in her delivery… wow.

  • ralph


    Stop kicking a dead horse, it’s not working, nobody cares.

  • tahina

    BOP ratings are those considered good? Hmmm. Good luck getting a nod for next season.

  • Matt

    I really care about Smash! I really wanna watch more. It’s better than Glee sh*t. I think they have to change the time.

  • JR35

    Those numbers for Smash are beyond dire- likewise for Body of Proof.

  • catsrule

    Criminal Minds should move to Tuesdays at 10:00 next year with Person of Interest moving to Wednesdays at 9:00 and a 2 hour comedy block on Thursdays. Smash isn’t getting pulled because it’s so expensive, I’m sure NBC wants to get back some of the money they spent on it.

  • Kyle

    What happened to new girl?

  • John A

    If HE was still airing it would be at the same or worse than The Taste. Better to try The Taste then keep flop comedies on Tuesday.

  • ToXiX

    That is pretty good for Golden Boy. Might have been a 2.0 with a new LA before it.

  • Sam

    Last night shows were boring, lots of repeats, nothing exciting, same old news, maybe today with idol and thursday with idol and tbbt the board will be exciting

    Pope yes, off we go to Argentina

  • Safari

    I wish GWK was on tonight, I miss it, I pray it will come back, the new pope please pray with me for GWK to be renewed :) Cheers

  • Frank

    When will NBC pull the disasters that are Smash and TNN? Can they really afford to sink down to CW numbers?

  • Sam

    Whitney will flop, boring show, hope your lovely GWK gets consideration over Whitney

  • Danak

    “When will NBC pull the disasters that are Smash and TNN? Can they really afford to sink down to CW numbers?”
    I think it’s assumed that the numbers will rise some for both shows once Voice comes back. TNN is another repeat next week so that one doesn’t matter.

  • Jeff

    In the couple of weeks of numbers I’ve seen, isn’t Golden Boy already below Vegas? Yet, it gets bumped to Friday and probably cancelled. Maybe it can team up with Blue Bloods for a solid block of drama on Friday.

  • Fred

    Last week FOX aired Idol and did well. This week Hell’s Kitchen for 2 hours.
    When Voice returns, Fox may air another Idol.
    Payback for what NBC did to X Factor early this season .

  • http://tvbythenumbers.com Bill Gorman

    “In the couple of weeks of numbers I’ve seen, isn’t Golden Boy already below Vegas?”

    Not sure what numbers you were looking at, but GB’s last two Tues eps were 1.6, and Vegas’ last two Tues eps were 1.5.

    So, no.

    Edit: Last night’s GB adjusted down to a 1.5. Now doing as badly as Vegas!

  • samurai99

    Well, at least Golden Boy can say it isn’t lead-in dependent.

  • beached

    I’ve watched Hell’s Kitchen since the start, but it is now a parody of itself. Last night was almost unwatchable and ridiculous. I think the show is completely scripted with ringers.

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