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Cable News Ratings for Wednesday, March 13, 2013

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March 14th, 2013

 

Live + Same Day Cable News Daily Ratings for Wednesday, March 13, 2013

Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC        2,290        353         711
CNN           767        224         401
MSNBC        1,144        295         488
CNBC           196         83         106
FBN             49         13           29
HLN           960        299         521
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends        1,083        193         431
CNN Early Start/Starting Point           283        107         159
MSNBC Morning Joe           358        125         186
CNBC Squawk Box           103         25           52
HLN Morning Express w/ Meade           335        206         238
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE        1,913        343         662
CNN Situation Room           852        229         360
MSNBC Hardball WITH C. MATTHEWS           717        145         258
CNBC FAST MONEY           176         20           90
HLN EVENING EXPRESS        1,111        386         568
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER        1,879        250         613
CNN Situation Room           572        166         223
MSNBC POLITICS NATION           600        195         268
CNBC Mad Money           123         27           75
HLN EVENING EXPRESS        1,178        394         626
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH        1,665        269         598
CNN ERIN BURNETT OUTFRONT           690        225         308
MSNBC Hardball WITH C. MATTHEWS           653        195         268
CNBC Kudlow Report           116         19           54
HLN JANE VELEZ-MITCHELL        1,021        301         547
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        2,964        466         924
CNN Anderson Cooper 360           800        245         388
MSNBC Ed Show        1,333        303         538
CNBC CAR CHASERS, THE           171         81         100
HLN Nancy Grace           957        302         562
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity        2,256        338         691
CNN PIERS MORGAN LIVE           849        210         459
MSNBC Rachel Maddow Show        1,223        339         529
CNBC The Apprentice           197         80         107
HLN Dr. Drew ON CALL           988        320         516
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,636 255 516
CNN Anderson Cooper 360 653 217 356
MSNBC Last Word W/ L. ODONNELL 869 238 393
CNBC The Apprentice 219 89 110
HLN HLN AFTER DARK 937 276 487
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR        1,229        286         564
CNN ERIN BURNETT OUTFRONT           423        156         204
MSNBC Ed Show           635        211         302
CNBC Mad Money             70         36           43
HLN SHOWBIZ TONIGHT           458        170         266

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • TZCA

    Coffee Steve,

    About your local clown, it’s amazing the crap these people come up with, isn’t it?

  • Matthew

    By their own assessment of their target audience, One America News undermines their goal of providing ‘credible news;’ objective journalism has no target demographic. Implicitly, they are setting out to create ideological content to attract an ideological audience. Based Herring’s statements, I suppose they’re setting themselves up as direct competition with Fox (or perhaps to grab libertarians that don’t like any of their present politically-focused cable news choices). Whatever

  • Matthew

    *Based on

  • TZCA

    :mrgreen: Coffee Steve,

    Turtle Soup served in Turtle-shell Bowls which the customer is allowed to keep for a souvenir. This is a perfect idea for helping to fund the Ivanpah project!

    The only problem is that the tortoises will probably be boiled in their shells. I think the area around the mirrors will be very very hot!

  • Cathy

    Bsotgnw,

    I will say when it comes to the death penalty I’m only for it in limited cases. I’m fine with serial killers. But not the 20 year old who walked into the gas station with his buddy to rob the store and his buddy kills two people. Give the death penalty to the shooter not everyone with him.

    Matthew, it was for individuals but it didn’t have percents. Just the overall number of people and the income break downs. I had to put it into percentages. That’s why I asked.

  • Cathy

    If ONLY the 25-54 demo matters, why do their bother collecting any other of the demos?

    Thanks for showing how dumb you are, again.

  • Coffee Steve

    @TZCA
    About your local clown, it’s amazing the crap these people come up with, isn’t it?

    I don’t like calling names so I will be kind to her, I honestly think she has some mental issues, I have talked to her a few times, she was a great mother and a very nice person outside of these political meetings, but when you speak to her you can tell her mind drifts a lot.

    She has proposed things that are so off the wall people in the audience just are stunned at times. But she keeps getting elected sooooo… :-)

  • Coffee Steve

    @Cathy
    Thanks for showing how dumb you are, again.

    When I worked at a TV station this was somewhat changing in small ways, advertisers started going after the baby boomers a little more, so that bracket while still not the main target had increased its value to the networks, at least in this area, I can’t speak for the overall market.

  • Coffee Steve

    PS: @ Cathy

    I’m sure they go after people like Ratboy since he makes millions.

    I like pickin on me bud :mrgreen:

  • TZCA

    Coffee Steve,

    You are an admirable man for refraining in the use of derogatory names for the good mother and nice person who serves as a public official. Soooo, how about the use of derogatory names to describe those who vote for the kook?

  • TZCA

    ^ Soooo, how about the use of derogatory names to describe those who vote for the kook? <— rhetorical.

  • Coffee Steve

    @TZCA
    how about the use of derogatory names to describe those who vote for the kook?

    I call them the twilight people who watch way to much liberal media :lol:

  • Coffee Steve

    Oh, Oh

    I’m seeing on my little buzz line things are getting real serious near the DMZ, NKorea is firing live ammo near the border now

  • Matthew

    Matthew, it was for individuals but it didn’t have percents. Just the overall number of people and the income break downs. I had to put it into percentages. That’s why I asked.

    I just personally double-checked the Census data for people earning under $25,000, and it checks out: 101,547/211,492 = 48%. Thus, 48% of all people who earned income in 2010 earned under 25k for the year, but since this data doesn’t filter just down to full time workers, there’s obviously a lot of noise. Nevertheless, it doesn’t exactly paint a rosy picture for the state of income, particularly for those with only a high school education.

  • Coffee Steve

    @Matthew

    I have a 31 year old daughter with a degree, it took her 5 years to get hired at the Bullitt County School board. Even people with years of college are having trouble finding jobs that even pays close to what they were earning.

    I hate to imagine the job market for those with just a HS diploma.

  • Matthew

    Incidentally, those numbers help to clarify how there can be such a large proportion (nearly half) of people earning income, yet paying no income taxes after deductions.

  • Coffee Steve

    Goodnight Everyone enjoy your evening

    Peace

  • Mark2

    @Cathy “If ONLY the 25-54 demo matters, why do their bother collecting any other of the demos?”

    Haven’t we gone over this like a million times by now? I’ll guess you’ll just never understand.

  • TZCA

    Goodnight Coffee Steve.

  • Matthew

    @Coffee: I know from talking with friends that are recent graduates that it’s bad; a friend of mine graduated last year, spent months going on interviews everyday, and is currently trapped in a $11.50 an hour job at a call center, hoping for something better. My lifestyle is very austere, and I have no personal debt, so I’m not especially worried about my post-graduation prospects; I could remain financially stable in my current job, but I know a lot of people my age aren’t so lucky.

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