Late Night TV Ratings For March 4-8, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 14th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

‘TONIGHT’ ENCORES TOP BOTH ‘Late Show’ REBROADCASTS AND MOSTLY ORIGINAL ‘KIMMELS’ IN TOTAL VIEWERS FOR THE LATE-NIGHT WEEK OF MARCH 4-8
JIMMY FALLON ENCORES OUT-DELIVER ‘Nightline’ ORIGINALS IN THEIR HEAD-TO-HEAD HALF-HOUR BY 12 PERCENT IN 18-49 VIEWERS

UNIVERSAL CITY, Calif. – March 14, 2013 – Encore telecasts of NBC’s “The Tonight Show with Jay Leno” have finished #1 in total viewers versus CBS's rebroadcasts of "Late Show with David Letterman" and ABC's mostly original "Jimmy Kimmel Live" for the week of March 4-8. In adult 18-49 rating, the "Tonight" encores outscored "Late Show" and tied "Kimmel," while in viewers 18-49, "Tonight" finished within 4 percent of the mostly original "Kimmels."

At 12:35 a.m. ET, encores of "Late Night with Jimmy Fallon" averaged a 0.4 rating in 18-49 and 1.3 million viewers overall and out-delivered ABC's original "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in 18-49 viewers by a margin of 12 percent (517,000 adults 18-49 vs. 462,000).

At 11:35 p.m. ET, "Tonight" rebroadcasts averaged 829,000 adults 18-49 versus 805,000 for "Late Show" encores and 866,000 for mostly original "Kimmel" telecasts. Note that Friday’s “Kimmel” was a rebroadcast.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 16 weeks in a row and topped "Kimmel" for seven of their nine head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 20 weeks in a row and "Kimmel" for nine of nine weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 21 of the last 22 weeks and prevailed in total viewers for 18 of the last 20 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for nine weeks in a row in viewers 18-49 and five of the last six weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share with encore telecasts

CBS “Late Show,” 0.6/3 with encore telecasts

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/2 with encore telecasts

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.2/2 with encore telecasts

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 2.8 million viewers with encore telecasts

CBS “Late Show,” 2.7 million viewers with encore telecasts

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.3 million viewers with encore telecasts

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.7 million viewers with encore telecasts

* Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

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  • Gary Middleton

    I guess a bright spot for Kimmel is he showed he can hold in the high 0.6s when the ABC 10 pm shows go into reruns, albeit with Jay and Dave on hiatus. ABC 10 pm ratings were practically cut in half vs. most of January and February.

  • GARebelman

    I guess that shows neither Jay or Letterman’s audience will switch to Kimmel during repeats. No bounce at all

  • Nick

    Gary, you sound like an ABC press release. Kimmel’s ratings suck. There’s no other way to put it.

    Kimmel was the only original and couldn’t beat either Jay nor Dave in total viewers, and only topped Jay in the demo by 4%. Four percent. Horrendous.

    Meanwhile, NBC and Jay need to find a way to turn around his second half hour numbers. Wednesday overnights showed it went from a 3.1 in the first hour to a 1.9 in the second.

  • Gary Middleton

    “Gary, you sound like an ABC press release. Kimmel’s ratings suck. There’s no other way to put it.”

    Except that I’m consistent across all networks on this topic. Significantly lower lead-ins put enormous pressure on ratings. Dave and Jay being in reruns was on offsetting factor for sure, but this was our first look at how Kimmel does with zero big 10 p.m. shows in front of him.

  • Neal

    Jay is DA MAN! DA KING! DA one and ONLY!

  • GARebelman

    Lol, I guess Gary could be the new ABC PR guy. Go Kimmel, beat those old people by 4% when they are in repeats! :)

    Jay’s facebook page has started posting stuff while the show is on. Like just now posted a photo talking about the first guest as that segment was on. Possibly to lure people to watch more during the second half hour.

  • anonymous

    Here’s a wild theory about Leno getting fired.

    During this week’s segment with Jerry Seinfeld and Mark Cuban, Cuban is talking about his feud with Donald Trump when Seinfeld turns to Leno and says something like, “Do you think it’s a cheap publicity stunt to get attention for their shows?”

    Seinfeld could be letting slip that he knows the “Leno getting fired” is actually a cheap publicity stunt by Leno himself to bring more attention to his show as well as Fallon’s.

    Kimmel is slipping in the ratings. Leno smells blood in the water and goes in for the kill by starting these rumors that suck all the oxygen out of the air and no one is talking about Kimmel anymore. Leno and Fallon seem to get along well, with that award show appearance together as well as Fallon being on TTS. Leno has been trying hard to rebuild his reputation and these rumors give him an opportunity to make the case again that he never wanted to retire but was forced out. The rumors also boost Fallon’s standing as being worthy of being a first-rate host. It could all be like pro-wrestling, invented storylines to whip up interest and build excitment all to the detriment of Kimmel.

  • TVMAN

    Bring back NightLine to its original time slot. Thanks.

  • Diana Santiago

    What? Leno inventing a publicity stunt? That’s impossible! The man was runner-up to Pope Francis! :)

    I’m glad Howard Stern called BS on the rumors of him substituting Fallon. Actually, that specific detail make me suspect of the whole “Leno is gone” stunt.

  • anonymous

    Oddly enough, during that same show, Leno told Seinfeld about the time he planted a story in the newspaper in which he won an award for having the “most caricaturable face” by the American Caricature Association, of which he said he made up and was president of and just sent out the news release which was picked up as real news.

  • Badlands

    Don’t forget that back in 1991, Helen Kushnick (Jay’s agent at the time) planted rumors of NBC dumping Johnny Carson for Jay. That was a major catalyst for Jay being named the successor and Johnny quitting early. It seems like it would be an odd strategy for Jay to repeat the strategy hoping for the exact opposite result, but it wouldn’t completely surprise me either.

  • Douglas in TN

    But Jay would never admit his complicity in the 1991 Post article…he’s the master at slashing somebody’s throat while turning away and pointing the finger at someone else.

  • Brad

    From last post…

    No. Still an unfair comparison. Nightline was always rounded up because they had 5 minutes cut off from a 30-minute broadcast. Even when they compare Kimmel to Nightline, Nightline’s “30 minute” broadcast is being compared to Kimmel’s TRUE 30-minute broadcast. I doubt they realize Nielsen had an interesting way in dealing with Nightline’s 25-minute broadcast, because in my understand is they would average the 25 minutes to estimate what the last 5 minutes would be to make it a half-hour rating bit. Obviously this is a FALSE way to equivocate the lost 5 minutes. We all know shows drop the most viewers at the end of the show. 1/6 of the ratings that made up any old Nightline rating is false. However, ABC won’t want to admit the faults Nightline once had OR they don’t care to explain the scenario to the public for many people for numerous reasons. My feeling is all ABC has to explain is this rating scenario to their advertisers. All that matters is if they are making more MONEY with the change. MONEY will be the key indicator of the success of this change, NOT RATINGS.

  • Nick

    Dropping a whole rating point in the half hour is not a good thing, but the only upside is that Letterman is losing the same amount. Idk about Letterman, but I don’t recall Leno losing that much in the past. I’m not sure if it’s the guests or if people are caring less and less to watch anything past the comedy bit. Perhaps the booking department needs to step up their game. Higher profile guests are a start, but what’s really needed are some strong musical guests, imo, which have been really lacking lately.

    That’s an interesting theory about the Leno’s publicity stunt. I’m inclined to believe it, to be honest. I honestly don’t think Leno is in trouble of getting fired. And I highly doubt that Fallon wants The Tonight Show yet. He’s got a good gig at 12:30, I doubt he wants to make the change yet. I have no doubt he’s being groomed, but I don’t think NBC is in any rush. Leno will most likely continue until he wants to leave.

    What I also like is the fact that Leno (seemingly) has good relationships with both late late night hosts. In fact, Ferguson is going to be on the show tonight. It’s ironic, when both his timeslot competitors hate him, and he’s winning.

  • Ralph Hahn

    @Badlands: In his heavily-researched book on the late night wars following Johnny Carson’s retirement, and the HBO movie based on his book, NY Times TV reporter Bill Carter said that Leno was NOT aware that Kushnick planted that “NBC is Dumping Johnny” until NBC demanded that Leno dumped Kushnick, or he’d be fired, too. I don’t think Leno has been funny since he used to guest on Letterman’s 12:30 NBC show many years before Jay began subbing for Johnny. But, I don’t think that Jay was complicit with his manager/executive produced when Helen planted the Post story.

    Craig Ferguson is THE MAN on Late Night TV. Hurry, Dave, retire.

  • jcfreder

    Bad numbers for JKL. When Conan was in a similar competitive position with Dave, he was called a failure. And that was only against one of the old guard instead of JKLs luxury of having the old guard split their constituency. The only saving grace for JKL is that Conan had the history of the Tonight Show supporting him whereas Jimmy is creating something out of nothing.

  • Aaron

    Conan has brought back “If They Mated”, now titled “If They Melded”. However, this time, it uses video instead of photos.

  • Neal

    Aaron, it doesn’t matter what they call it. Nobody watches Conan.

  • GARebelman

    Thursday March 14th 56 metered markets:

    SVU (R) 2.7/5
    Elementary 7.6/13
    Scandel (R) 3.2/6

    Leno 3.0/7 2.0/6
    Letterman 3.2/8 2.2/6
    Kimmel 2.4/6 1.6/5 (R)
    Nightline 1.3/4
    Fallon 1.5/5 1.2/4
    Ferguson 1.5/5 1.1/4

  • Nick

    It’s pretty sad when Leno can’t even match his average HH from a few years ago in the first half hour.

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