Late Night TV Ratings For March 4-8, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 14th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

‘TONIGHT’ ENCORES TOP BOTH ‘Late Show’ REBROADCASTS AND MOSTLY ORIGINAL ‘KIMMELS’ IN TOTAL VIEWERS FOR THE LATE-NIGHT WEEK OF MARCH 4-8
JIMMY FALLON ENCORES OUT-DELIVER ‘Nightline’ ORIGINALS IN THEIR HEAD-TO-HEAD HALF-HOUR BY 12 PERCENT IN 18-49 VIEWERS

UNIVERSAL CITY, Calif. – March 14, 2013 – Encore telecasts of NBC’s “The Tonight Show with Jay Leno” have finished #1 in total viewers versus CBS's rebroadcasts of "Late Show with David Letterman" and ABC's mostly original "Jimmy Kimmel Live" for the week of March 4-8. In adult 18-49 rating, the "Tonight" encores outscored "Late Show" and tied "Kimmel," while in viewers 18-49, "Tonight" finished within 4 percent of the mostly original "Kimmels."

At 12:35 a.m. ET, encores of "Late Night with Jimmy Fallon" averaged a 0.4 rating in 18-49 and 1.3 million viewers overall and out-delivered ABC's original "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in 18-49 viewers by a margin of 12 percent (517,000 adults 18-49 vs. 462,000).

At 11:35 p.m. ET, "Tonight" rebroadcasts averaged 829,000 adults 18-49 versus 805,000 for "Late Show" encores and 866,000 for mostly original "Kimmel" telecasts. Note that Friday’s “Kimmel” was a rebroadcast.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 16 weeks in a row and topped "Kimmel" for seven of their nine head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 20 weeks in a row and "Kimmel" for nine of nine weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 21 of the last 22 weeks and prevailed in total viewers for 18 of the last 20 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for nine weeks in a row in viewers 18-49 and five of the last six weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share with encore telecasts

CBS “Late Show,” 0.6/3 with encore telecasts

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/2 with encore telecasts

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.2/2 with encore telecasts

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 2.8 million viewers with encore telecasts

CBS “Late Show,” 2.7 million viewers with encore telecasts

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.3 million viewers with encore telecasts

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.7 million viewers with encore telecasts

* Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

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  • Nick

    Meanwhile, the accusation of Leno starting the rumor about being replace by Fallon in 2014 is looking more and more plausible after rewatching the clip from Wednesday night. The entire interview Seinfeld was making quips like “you have a show,” “we’ll be back with a new host,” yada yada yada (lol). Not to mention the part that anonymous mentioned, which was pretty obviously a reference to the situation. And the fact that Seinfeld and Leno brought up the caricature story. Of all nights and conversations to bring that up in. It could’ve just been the fact that Seinfeld suspected Leno made up the story, and they discussed it before the show and this was all inside stuff, but Leno’s response to Seinfeld seemed to indicate that he actually did make it up. Very interesting stuff. Either way, I highly highly doubt there’s any truth to the rumor.

  • Gary Middleton

    “Dropping a whole rating point in the half hour is not a good thing, but the only upside is that Letterman is losing the same amount.”

    Nick, in the numbers GAR has been providing for several weeks, Jay has quite consistently dropped in the 2nd half hour by a higher percentage than Dave. Frequently the difference has been significant.

  • Gary Middleton

    I put the chances that Leno started the rumor about Leno getting fired at roughly 0.0. Hollywood is a blood-in-the-water kind of town. Nobody who loves their gig would start a rumor that they’re getting canned.

    My guess is there is a very polarized debate inside the network. People who are allergic to Jay Leno and humiliated being associated with him vs. people who think it’s insane for a last place network to cancel a first place show. And that first group put the rumors out there in the hopes of gaining an upper hand.

    Could be anyone, though. Could be bitter Conan-related people who want to get some revenge. Could be nobody and one newspaper just invented it.

  • beached

    Overall, JKL is doing exactly what ABC expected. His ratings are good and I’m sure ABC knows how to extract as much profit as possible from their shows, as do the other networks.

  • anonymous

    Playing the victim is a good way to gather sympathy from the public.

  • Gary Middleton

    True, Anonymous. But in Hollywood, where the piranha come out to finish off anything that looks wounded, nobody would try to garner sympathy that way.

    That kind of ink also wreaks havoc on the production. And it’s a knife in the lung to any showbiz ego, and I doubt Jay is different in that regard.

  • Brad

    It very well could be ” that first group put the rumors out there in the hopes of gaining an upper hand.” I’d believe that. I’m still waiting how Kimmel does during the presentation to its advertisers in May.

  • Diana Santiago

    LOL! Now the Leno rumors were caused by Conan camp! Gary, you should be writing for Jay!

  • Douglas in TN

    So Leno’s probably been informed of the decision and starting to spin it before it happens?

  • Gary Middleton

    “LOL! Now the Leno rumors were caused by Conan camp! Gary, you should be writing for Jay!”

    I don’t know what’s gained from misrepresenting a post like that.

    I said very clearly where I think the rumor came from: a camp within NBC.

  • Diana Santiago

    Definitively Leno is playing the viral PR card perfectly. From the NYT:

    NBC has aggressively denied recent reports that it plans to replace Jay Leno soon as host of “The Tonight Show,” but the network’s top entertainment executive, Robert Greenblatt, recently stirred up a bit of a feud with the late-night star over jokes about the network.

    Three executives close to the situation reported this week that Mr. Greenblatt had taken offense to monologue jokes Mr. Leno made last month in the wake of news stories about NBC’s ratings struggles and how the network had fallen into fifth place in the sweeps month of February — behind the Spanish-language network Univision.

  • anonymous

    The way I see it, NBC likes Fallon and would go out of their way to keep him. The only way I see Leno getting fired is if Fallon threatened to move to CBS if he was not given TTS. That is a legitimate concern.

    The reasons given in the rumors (about the threat from Kimmel and losing young viewers to ABC) are all illegitimate reasons which makes me think those rumors are false. If they had said Leno is getting fired so NBC could keep Fallon, then I would believe that.

    We’ll all find out soon enough when May rolls around.

  • Brad

    I’m with anonymous. Just got to wait until May comes rolling in.

    Do you guys think Jimmy Fallon is waiting to have kids until he gets moved to LA? Does anyone know his thoughts about having kids and what not?

  • Nick

    I think it’s all rumors. I think Jay has been extremely, extremely, extremely loyal to NBC over the years that he is the last person they’re going to stab in the back. He isn’t Conan. They would never “fire” him, and they will most likely leave it up to Leno, whenever he wants to leave.

    Nor do I think Fallon is ready to move to The Tonight Show. It would be a whole different show for him, and he succeeds at the show he puts on every night at 12:35 because its all in his wheelhouse. The Tonight Show is not in his wheelhouse, at least not yet.

  • Douglas in TN

    NBC has “aggressively” been denying the rumors of a Leno exit?

    Hardly aggressive. Actually, hardly tepid.

  • Gary Middleton

    Nick, I think he’ll make Tonight his wheelhouse. I remember when Leno took over in 1992 and you started to see rock acts with actual rock lighting and realized this wasn’t no longer the big band era’s Tonight Show. It’s time for someone with Fallon’s generational sensibilities to move in.

    Brad, I think the wife/kids issue surrounding Jimmy Fallon is very challenging. If they can stay together they are beating some long odds. Have no idea what that means for a move.

  • Gary Middleton

    In medieval times, they would have burned JC at the stake.

    JC’s prediction for last week:

    Kimmel: .72
    Jay: .65
    Dave: .64

    Actual results:

    Kimmel: .68
    Jay: .65
    Dave: .6346

  • Ananthapadmanabhan

    Of late I see tonight show posting videos on youtube and for jay leno’s garage. I think leno is trying to gain popularity as well as opening up an exit strategy. I think he may wish to put a Car show like top gear for an american audience as well as try to keep the tonight show.But until may all we can do is to speculate.

  • GARebelman

    I agree. The only things winning anything on NBC is the Voice, SNL, Tonight, and their nightly news. The Today Show is now loosing routinely to GMA as does their low rated prime time shows.

  • Gary Middleton

    HJ, makes me wonder how much the implosion of Matt Lauer and Today has, or has not, helped Jay Leno’s prospects.

    btw, I agree with the people here who have said it makes no difference whether Dave and Conan are pals. TV hosts do not select their successors.

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