Late Night TV Ratings For March 4-8, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 14th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

‘TONIGHT’ ENCORES TOP BOTH ‘Late Show’ REBROADCASTS AND MOSTLY ORIGINAL ‘KIMMELS’ IN TOTAL VIEWERS FOR THE LATE-NIGHT WEEK OF MARCH 4-8
JIMMY FALLON ENCORES OUT-DELIVER ‘Nightline’ ORIGINALS IN THEIR HEAD-TO-HEAD HALF-HOUR BY 12 PERCENT IN 18-49 VIEWERS

UNIVERSAL CITY, Calif. – March 14, 2013 – Encore telecasts of NBC’s “The Tonight Show with Jay Leno” have finished #1 in total viewers versus CBS's rebroadcasts of "Late Show with David Letterman" and ABC's mostly original "Jimmy Kimmel Live" for the week of March 4-8. In adult 18-49 rating, the "Tonight" encores outscored "Late Show" and tied "Kimmel," while in viewers 18-49, "Tonight" finished within 4 percent of the mostly original "Kimmels."

At 12:35 a.m. ET, encores of "Late Night with Jimmy Fallon" averaged a 0.4 rating in 18-49 and 1.3 million viewers overall and out-delivered ABC's original "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in 18-49 viewers by a margin of 12 percent (517,000 adults 18-49 vs. 462,000).

At 11:35 p.m. ET, "Tonight" rebroadcasts averaged 829,000 adults 18-49 versus 805,000 for "Late Show" encores and 866,000 for mostly original "Kimmel" telecasts. Note that Friday’s “Kimmel” was a rebroadcast.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 16 weeks in a row and topped "Kimmel" for seven of their nine head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 20 weeks in a row and "Kimmel" for nine of nine weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 21 of the last 22 weeks and prevailed in total viewers for 18 of the last 20 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for nine weeks in a row in viewers 18-49 and five of the last six weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share with encore telecasts

CBS “Late Show,” 0.6/3 with encore telecasts

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/2 with encore telecasts

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.2/2 with encore telecasts

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 2.8 million viewers with encore telecasts

CBS “Late Show,” 2.7 million viewers with encore telecasts

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.3 million viewers with encore telecasts

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.7 million viewers with encore telecasts

* Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

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  • Gary Middleton

    Not that I’m convinced Dave and Conan are pals.

  • Nifty

    @Here’ssssssss Johnny
    Craig’s already at 12:35 and in order to compete with Kimmel, he’d have to have the Late Show.

  • Douglas in TN

    Dave and Conan are both excellent broadcasters and comedians, and tremendous television personalities. Conan is, like many, greatly influenced by Letterman.

    Friends? Yes, I’d say so, although I doubt they frequently go get a steak together. Dave’s mentioned they talk once or twice a year.

    But I would say it unlikely that Letterman would insert himself in the decision much. And I doubt CBS would consult him much, much like NBC ignored Carson’s wishes. Letterman owns the “Late Show” name and franchise…who knows if that means anything more.

  • Brad

    Here’s Johnny. I’m sorry to disagree with you but I really want to address my views on what the next three years may be like.

    NBC

    The Tonight Show will be hosted by Jay Leno AS LONG AS the production cost is low. I can only assume as soon as Fallon takes over, which looks inevitable, it would become a very costly and worrisome project for NBC and its executives. Do they want to spend all that time on something that’s working? No. Not with the current state of NBC and all the holes they have in their ship. Don’t fix what isn’t broken. Leno and his audience are certainly aging but it isn’t THAT alarming. Worrisome, but not alarming. Not yet at least.

    Here’s the thing, Fallon would only raise the ratings a few points, not as much as something like a finding a new primetime show will do. The Voice does a 2.3. Last Thursday, 1600 Penn did 1.0 after following The Office with a 1.9, only taking in half of The Office’s audience which is failure (70%+ is key). Imagine if NBC can get another Revolution with a 2.5+ or The Voice with a 3.5+ on their primetime schedule? A 3.5 one night easily counter a potential Fallon +0.1 nightly onto Leno’s current ratings. It would only be a 0.5 gain at the end of the week for NBC, not a 2.5 gain by replacing 1600 Penn with another Voice.

    CBS

    By the time Letterman leaves The Late Show, which may be in a few years, I don’t think Conan is at the top of CBS’s wishlist for hosts. Maybe if Letterman were to leave tomorrow because of Conan’s experience, however it is in Ferguson’s contract, to a certain extent, to fulfill Letterman’s contract if, God forbid, something happened to Letterman. I think CBS is interested in Stephen Colbert to be honest because on paper he looks like a great fit. However, I do not think it will work out as people will expect him to be who he is currently, but he will change his character once hosting The Late Show that people might not welcome the role change. Obviously CBS will test Colbert in hosting a traditional late night show before going through with it and I do not think he’ll pass their tests.

    In the end, I don’t know what CBS will do besides offer Jimmy Fallon a very handsome contract. One similar to Letterman about owning his showing, owning or co-owning the followup show, having creative ability, and all sorts of goodies. How can he refuse a sweet deal like that on a first place network!? I would take it in a heart beat, especially considering NBC’s history of disappointment with their hosts when hosting the Tonight show. NBC has talked poorly of Leno, Conan, and even the King himself. CBS never talks down of Letterman. Again, why would Fallon ever refuse.

    Maybe CBS decides to find a new host and be have a cost effective late night show at 11:30, but then again maybe now isn’t the time for a complete overhaul. Maybe a fresh face after 21 years is what’s needed.

    ABC

    I agree, Jimmy Kimmel Live is going to be at ABC. It’s all about how much money ABC takes in collectively with the time swap of JKL and Nightline. I think it will work even if the ratings do not match what it was before the switch. ABC says that adverterisers are willing to pay more for each rating point with an entertainment show then a news magazine. In short the reason is that more people pay attention and are engaged with an entertainment show then a news magazine show like Nightline. I think JKL is or will be bringing in more money with a 0.7 then Nightline was with a 0.9.

    My only question is will ABC add another program to their late night lineup? It is a valid question. Nightline get a 0.4 and while it may match Ferguson (which is an unfair comparison as both shows aren’t the same length), Nightline is only a half hour show. I think adding another half-hour show would become to expensive for a small television audience at that hour unless they do it like Carson Daly, but no one can do it as well as Carson Daly and his crew. I also do not see Nightline extending an half-hour or it having success, probably averaging a 0.3 by the end of the night. What will be much more lucrative is getting an entertainment show for the full hour. One show with one host for a full hour. Even if it does a 0.3 it will take in more money as it is 1) an entertainment show, and 2) a full hour show. As long as Kimmel doesn’t go lower then what he is currently doing, which is currently fine, this sounds like a solid plan.

  • kscottk11

    Brad,

    Some great insight about the fate of the current late night TV landscape.

    My only question is? Over on ABC, whether Kimmel can keep up the current ratings he already is getting. I just don’t see him keeping his ratings at the same level in near future as they are now.

  • Brad

    Kimmel goes back and forth between a 0.8 and a 0.7. We’ll see how competitive he is this summer. As long as he isn’t in distant third he should be good. ABC is looking for a competitor, not a winner. Big difference.

  • GARebelman

    Monday March 18th 56 metered markets:

    Deception 2.5/4
    Hawaii 5-0 5.8/10
    Castle 7.7/13

    Leno 3.3/8 2.2/6
    Letterman 3.0/7 2.0/6
    Kimmel 3.0/7 2.0/6
    Nightline 1.5/5
    Fallon 1.3/4 1.1/4
    Ferguson 1.3/4 1.0/4

  • Gary Middleton

    NBC’s 0.96 last week could be the lowest weekly 10 pm average in the history of the big 3 networks. It’s substantially lower than even the stunningly low number they were doing previously.

    What’s changed is Friday. The switch from Dateline to Rock Center has cut that night’s rating in half. Time for them to stop being heroic and admit Rock Center is a failure even by the standards of the socially responsible, un-commercial kind of show they’re trying to put on.

  • Gary Middleton

    “The Tonight Show will be hosted by Jay Leno AS LONG AS the production cost is low.”

    It’s starting to sound pretty low to me during the musical performances. If I managed a band, I’d prefer they go on a different show.

  • GARebelman

    Jay would probably host the show for free if they let him. He has a lot of money as is. I think NBC has bigger fish to fry in their slate such as prime time and Today show. Entertainment tonight is reporting jay called his bosses snakes in the monologue. I guess these websites are going to milk this. Hell Howard STern is saying he is going to host the Tonight show now LOL

  • Nick

    Odd win for Jay last night in the overnights – he had a 1.2 lead-in. But he was very funny. Although I do watch Leno every night, I am not being biased when I say he has been on top of his game lately. Even the jokes in the monologue are better written, imo – there were a couple jokes last night that actually made me think to myself “wow, that is clever.” So kudos for him.

    It definitely seems like he’s working a little harder lately. When Leno took back TTS in 2011 he just wasn’t as funny as he used to be, but I think he’s starting to get his act back together. I’m glad his team is trying to promote him a little more, he deserves it. Although these Leno headlines lately are coming more frequently – I still believe its his PR team getting his name in the media whatever way they can.

    I honestly think Leno would host the show for free. But I agree with what everyone is saying about NBC. They made latenight their problem before, and it bit them in the ass bad. I think they’re gonna stay out of it for awhile and just be happy the show is making a profit and winning its timeslot. As long as Jay wants to stay, that’ll probably be what happens.

    CBS, on the other, needs to figure out what they’re going to do after Letterman retires. I’m pretty sure Ferguson isn’t that interested in hosting the Late Show, nor do I think CBS is eyeing him as the future host. Plus, someone brought up an interesting point about Letterman owning the show – does he hand it over to someone else, or do they create an entirely new show?

  • jcfreder

    I’ll believe that the networks are interested in changing the “talk show” paradigm in late night when they actually start cutting shows. The latest move was ABC bumping a non talk show for a talk show at 1130. Rather than cutting costs, CBS moved Craig to a bigger, presumably more expensive studio. I’m not saying that Leno and Letterman can hang on forever, because they are old and expensive, but if need be the networks will go young and cheap. But they’ll still go talk show.

    As for the Today Show, I think it depends way more on the NBC late night shows than the other way around. I’ve read it described as people basically keeping their TV tuned in the morning to whatever they went to bed watching. Jay’s dwindling numbers can’t help Today.

  • Gary Middleton

    “Odd win for Jay last night in the overnights – he had a 1.2 lead-in.”

    Nick, 1.2 is Jay’s average 10 pm lead-in this year. And 25% higher than last week’s average.

  • Gary Middleton

    “As for the Today Show, I think it depends way more on the NBC late night shows than the other way around. I’ve read it described as people basically keeping their TV tuned in the morning to whatever they went to bed watching. Jay’s dwindling numbers can’t help Today.”

    JC, not sure if you were addressing my speculation on whether the implosion of Matt/Today is helping the prospects of Leno.

    I was really speaking of the political situation of Jay getting renewed. As in: “look guys, I know a lot of you want Jay replaced, but we don’t have a lot of things that finish first.” Until last year, they could point to at least 10 hours of Today helmed by the cherished and invulnerable Matt Lauer. It also reinforces that you’re not going to be #1 just because you’ve always been, and that if Leno still gets it done there is something special about that.

    As far as Tonight dragging down Today, it wouldn’t speak too well of Today to say they take the only #1 lead-in on NBC and turn it into 2nd place.

  • Nick

    Tonight Show as a lead-in for Today? That’s absurd. Today’s ratings having nothing to do with TTS.

  • Gary Middleton

    Nick, there is truth to it. If less than there used to be.

    Jay struck just the right note of ‘WTF’ in his latest encounter with Ambassador Rodman.

  • Brad

    Reasons why Jay Leno will be at the Tonight Show longer then you’d think:

    - #1 Rated Show in its Time Period, Five Day a Week
    - Gives more eyeballs to NBC’s Today show as a leadin then any other late night show for a morning show
    - the possibility for more budget cuts
    - the likelyhood of Leno working for free if necessary
    - the saying “don’t fix what isn’t broken”

    NBC executives have too much on their plate in being a true conpetitor amongst the Big 4 broadcaster. Trying to make up a couple rating points by replacing Leno with Fallon, and all the risk and drama that goes with it, isn’t worth it at this point in time. Even the possibility alone of Fallon losing a good amount of total viewers like Conan did when he moved into the new time slot is reason enough to think twice when the Today show can really use all the help it can, not hurt it.

    Lets just wait and see what Leno does in the near future. Maybe Arsenio Hall as a competitor will be enough for NBC to say it isn’t worth have Leno at the hell of the beloved Tonight show.

  • Neal

    Brad, I also think Jay will stay on. He is a perennial #1 and NBC would be foolish to fire him!

  • Diana Santiago

    Game over. Tonight to return to NY and Fallon will be hosting. Fall 2014.

  • Riggs

    Yep Bill Carter reporting it…

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