Late Night TV Ratings For March 4-8, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

March 14th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

‘TONIGHT’ ENCORES TOP BOTH ‘Late Show’ REBROADCASTS AND MOSTLY ORIGINAL ‘KIMMELS’ IN TOTAL VIEWERS FOR THE LATE-NIGHT WEEK OF MARCH 4-8
JIMMY FALLON ENCORES OUT-DELIVER ‘Nightline’ ORIGINALS IN THEIR HEAD-TO-HEAD HALF-HOUR BY 12 PERCENT IN 18-49 VIEWERS

UNIVERSAL CITY, Calif. – March 14, 2013 – Encore telecasts of NBC’s “The Tonight Show with Jay Leno” have finished #1 in total viewers versus CBS's rebroadcasts of "Late Show with David Letterman" and ABC's mostly original "Jimmy Kimmel Live" for the week of March 4-8. In adult 18-49 rating, the "Tonight" encores outscored "Late Show" and tied "Kimmel," while in viewers 18-49, "Tonight" finished within 4 percent of the mostly original "Kimmels."

At 12:35 a.m. ET, encores of "Late Night with Jimmy Fallon" averaged a 0.4 rating in 18-49 and 1.3 million viewers overall and out-delivered ABC's original "Nightline" in their head-to-head half-hour from 12:30-1 a.m. ET in 18-49 viewers by a margin of 12 percent (517,000 adults 18-49 vs. 462,000).

At 11:35 p.m. ET, "Tonight" rebroadcasts averaged 829,000 adults 18-49 versus 805,000 for "Late Show" encores and 866,000 for mostly original "Kimmel" telecasts. Note that Friday’s “Kimmel” was a rebroadcast.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 16 weeks in a row and topped "Kimmel" for seven of their nine head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 20 weeks in a row and "Kimmel" for nine of nine weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 21 of the last 22 weeks and prevailed in total viewers for 18 of the last 20 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for nine weeks in a row in viewers 18-49 and five of the last six weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 4-8. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.7 rating, 3 share with encore telecasts

CBS “Late Show,” 0.6/3 with encore telecasts

ABC “Kimmel,” 0.7/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.4/2 with encore telecasts

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.2/2 with encore telecasts

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 2.8 million viewers with encore telecasts

CBS “Late Show,” 2.7 million viewers with encore telecasts

ABC “Kimmel,” 2.6 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.5 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.3 million viewers with encore telecasts

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.7 million viewers with encore telecasts

* Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.8/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

ABC “Kimmel,” 2.7 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF FEBRUARY 25-MARCH 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

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  • Adam Stabelli

    So, it looks like THR’s report was true. Jay is out in 2014. I expect an announcement in May. It’s nice to have Tonight back where it all started. The East Coast.

  • Gary Middleton

    Very good decision, and obviously creates an in-Dave’s-face booking scenario.

  • Nifty

    I don’t know, I still don’t feel Jimmy is ready for this. And seriously, sorry Neal, you must be in some pain right now.

    Does this mean we may be hearing about Letterman soon? I like Dave, so if CBS does this to him, I’ll feel bad.

  • Gary Middleton

    Nifty, I don’t think Dave will get fired any time soon.

    There are few obvious candidates to replace him. And of those, many wouldn’t want to be seen as pushing out Dave.

  • Gary Middleton

    So just as in 2007-8, NBC now has a bit of a perverse motive to make Jay look as bad as possible before their new guy takes over.

    Back then, they acted out by rerunning humiliating early episodes of the first months of Leno’s Tonight Show. One thing they can do now, and perhaps have been doing, is gut the show to the fullest extent possible. The sound mix of the musical guests has been strikingly amateurish, imo.

  • Him

    Gary,do you think that the “very good decision” was the fact that Fallon got the show or that it will stay in New York?

  • Gary Middleton

    Him, I was really thinking about both. The change was absolutely necessary, imo, and staying in NY will prevent the whole drama and pressure of moving an entire staff across the country.

  • Drum

    I wonder how much will the move to NY cost them, and what would be a decent demo number for Fallon to justify those expenses.

  • jcfreder

    Booking is tougher in NYC, odd move putting the Tonight Show (back) in NYC. Even Dave probably would have done the TS from California had he been asked. That said, would the Roots even be interested in going to Hollywood?

    I’d say “I’ll believe Jay is gone when Jimmy actually hosts the show,” but Conan hosted it too and even that didn’t end it.

    If Dave sticks around by the time this changeover happens, he will easily win overall viewership, as he did when Conan took over. 18-49? We’ll see. We’ll be going from a one-young-against-two-old scenario to a two-young-against-one-old scenario that may help Dave.

    As for Jay . . . if he’s willing to take a massive pay cut, doesn’t SOMEBODY have to offer him a show? Fox? Cable? I mean, Arsenio is getting his job back.

  • jcfreder

    Drum, I don’t think moving costs is an issue. Just switching from Jay and his staff to Jimmy and his staff saves way more money than that would cost.

  • Gary Middleton

    “I wonder how much will the move to NY cost them, and what would be a decent demo number for Fallon to justify those expenses.”

    Drum, they’re already in NY. This will save money.

    I think, as JC implies, that it’s highly plausible moving to LA was a non-starter for The Roots.

  • Gary Middleton

    “As for Jay . . . if he’s willing to take a massive pay cut, doesn’t SOMEBODY have to offer him a show? Fox? Cable? I mean, Arsenio is getting his job back.”

    For all intents and purposes, imo, Jay Leno is finished in late night.

    Yes, there are 500 channels now and one of them on the level of HDnet might point a camera at him, but that’s no different from having a podcast. He’s out of the game.

  • Drum

    I was under the wrong impression they were building a new studio in NY from scratch.
    Still i wonder what would NBC consider a profitable demo from Fallon seeing that Leno does miracles with his lead ins. Will they be happy with current numbers but younger median age or are they expecting Fallon to pull 1+ in demo.

  • Gary Middleton

    “Well, a Tonight Show with Conan O’Brien, without a Jay Leno Show at 10PM, and originating from New York, might have fared much better than it ultimately did.”

    Douglas posted the above on a different thread. I think it’s right on target.

    No show benefits from the build up of a big move into a huge venue. Even Dave, imo, who got a big blast of heat at the start and trended lower ever since and was left with a show that often sounded more like it was about the live audience than the one at home.

  • Gary Middleton

    Drum, 1+ sounds unrealistic but if he can sustain a 0.7 to 0.8 for several years that would be pretty fantastic, imo. Jay was headed to 0.5.

    Plus, Fallon has revenue-generating skills that Jay doesn’t have. Fallon is a born pitchman who effortlessly hawks gadgets from the desk.

    At the margin, this news is a negative for Conan, who will have a youth-savvy competitor during his show’s final 25 minutes.

  • Aaron

    When can we expect the announcement of Jimmy Fallon’s successor?

  • Aaron

    And to Neal, I give him 4 big words – We. Told. You. So.

  • Gary Middleton

    Aaron, can’t imagine many know for sure when Fallon’s successor (if there is one) will be named. But FWIW, Fallon was formally named host of Late Night about 10 and a half months before he went to air.

    A new show needs considerable time to put a team and a game plan together.

  • Gary Middleton

    Might seem a moot point now, but Jay is taking Gerard Butler after he does Kimmel. Notably, Leno’s booking hegemony has waned without Kimmel beating him in the ratings. It just had to become a contest. And perhaps the sense that Leno is on the way out and there’s no need to be on his show’s good side.

  • Gary Middleton

    Hey, this could give Jay a few extra viewers tonight. He will need it, given Dave’s 3-day week. JC, any projection on last week’s results?

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