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TV Ratings Wednesday: 'American Idol', 'Whitney' & 'Survivor' Dip, + 'The Neighbors' Slides to Series Low

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March 14th, 2013

American-Idol-Top-10-Kree-Harrison1-600x337

Scoreboard FOX CBS UNI ABC NBC CW
Adults 18-49: rating/Share 3.6/11 2.0/6 1.5/4 1.2/4 1.1/3 0.4/1
Adults 18-34: Rating/Share 2.6/9 1.1/4 1.3/4 0.8/3 0.8/3 0.4/1
Total Viewers (million) 13.084 8.223 3.529 3.946 3.812 1.514

NOTE: Usage last night in A18-49 was down -9% from 8-10pm and -7% from 8-11pm versus last Wednesday.

FOX was the number one network in adults 18-49 and with total viewers.

On FOX, American Idol earned a 3.6  adults 18-49 rating down two tenths from last week’s 3.8

On CBS, Survivor scored a 2.5 adults 18-49 rating down a tenth from last week’s 2.6.

On ABC, The Neighbors garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating.

On NBC, Whitney garnered a 1.2, down a tenth from last week's 1.3 adults 18-49 rating.

 

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Overnight ratings for Wednesday, March 13, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10PM) 3.6 11 13.08
CBS Survivor: Caramoan 2.5 8 9.55
ABC The Middle -R 1.3 4 4.69
NBC Whitney 1.2 4 3.43
CW Arrow -R 0.5 2 1.68
tvbythenumbers.com
8:30PM ABC The Neighbors 1.4 4 4.73
NBC Whitney -R 0.8 3 2.53
tvbythenumbers.com
9:00 PM ABC Modern Family  -R 1.8 5 5.13
CBS Criminal Minds -R 1.8 5 7.28
NBC Law & Order: SVU -R 1.2 3 4.61
CW Supernatural -R 0.4 1 1.35
tvbythenumbers.com
9:30PM ABC Suburgatory -R 1.3 4 4.98
tvbythenumbers.com
10:00PM CBS CSI -R 1.7 5 7.84
NBC Chicago Fire -R 1.1 3 3.84
ABC Nashville -R 0.7 2 2.77

via press note:

In Late-Night Metered Markets Wednesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.5/4 with an
encore.  

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late
Show," 0.7/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households with an encore and a 0.3/3 in adults 18-49
in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Carl

    Which Arrow and SPN episodes were repeated?

  • Brian J

    @Thorn:

    I’m inclined to agree. NBC can always sign Whitney Cummings to a new deal if it wants her on a show. The show might have improved, but will it ever be really good? It’s not like with Parks or Community, which have or had critical support.

    @Joe:

    Ella Rae Peck of Deception has joined a pilot on NBC, but again, why would she if her show were likely to be renewed? J.K. Simmons will be on The Family Tools on ABC, yet he’s signed on to a pilot for NBC. You aren’t wrong on the facts, but at this point, why wouldn’t NBC have renewed the show if it really, truly wanted to? The same can be said for Rules of Engagement on CBS, and there’s a much, much stronger case for renewing that show than there is for Whitney. Yet, David Spade jumped to a new network, ABC!

  • Cougar Town Forever

    @gary roberts

    While AI still pulls good numbers, I think it makes sense that the Voice has thrived at the same time. It is kind of like the opposite of AI. It’s like a freaks and geeks AI. Not everyone has perfect teeth, or an All-American look like on AI. I think that in trying to make sure that all the contestants have the right look (except for the judges) the show loses something. The Voice has done a good job of capitalizing on this.

  • Ted Craig

    @Nick

    It wasn’t the show itself, but some of the decisions to cancel programs to make room for an hour of Leno each night. I think that hurt NBC’s ability to build new programs.

    @forg

    I was no BWY fan, but I agree. When people say Neighbors should be canceled because BWY was canceled, I think “Canceling BWY was probably a mistake.” Suburgatory did better in the Wednesday 8:30 slot, but I doubt BWY would have done worse than Man Up or Work It on Tuesdays.

  • boogke

    @Cougar Town Forever

    That’s ok, I appreciate the apology but am not offended. I agree with you that Community has a very fervent fanbase which is probably more passionate as a whole than that of Whitney’s. However I wasn’t really trying to say otherwise–what I took exception to is your claim that “no one” is passionate about the show. My point was that Whitney is a consistent self starter on a sinking network –this definitely requires a loyal and passionate fanbase—look at what happened to TNN and GOON when they lost their Voice lead ins.

    Also you can’t always base your conclusions on social media measurements, because a specific segment of the population uses it more. Community has a huge college following and that’s the same group that participates in social media the most. Still I agree it has a more passionate fanbase as a whole than Whitney, but those numbers don’t always tell the whole story.

  • Brian J

    A good schedule for NBC next year on Wednesdays, assuming Chicago Fire stays put, would be this: a new show at 8:00, like After Hours or Hatfields & McCoys, followed by Parenthood, followed by Chicago Fire. If NBC goes this route, Parenthood should be repeated here over the summer after America’s Got Talent.

    If NBC moves Chicago Fire, NBC should consider two or three new dramas, all similarly themed, perhaps paired with a relocated Grimm. If Grimm goes on this night, NBC should give it more exposure through AGT over the summer. If it doesn’t, perhaps a line up of Believe, The Sixth Gun, and Bloodline, or The Sixth Gun, The Blacklist, and Bloodline would work, although I am not sure if they should all premiere at once.

  • Ted Craig

    @Brian J

    Do you think Family Tools is the ABC version of the Goodwin Games? I do.

  • forg

    Joe
    Posted March 14, 2013 at 9:33 AM

    Will The Neighbors’ life depend on if How to Live… bombs or not?

    Maybe. ABC had this familiar scenario two years ago when Better With You had 22 eps, which had most of the time had decent ratings (never went below 2.0 before Idol came in the picture) but it always drops after The Middle which is similar pattern Neighbors had this year. Meanwhile, Happy Endings was the afterthought sitcom that aired very late in the season that you would think it’s a burnoff but it got an MF lead in plus good reviews and ABC chose the latter. So How to Live with Your Parents has a good shot to survive especially with fewer eps to rate and analyze plus MF lead in to protect it.

  • Baaa!

    Surrounded by repeats and being an earlier timeslot gives it a full dose of DST this week. ABC is not doing it any favors.

  • kyle

    People are Passionate about Whitney??? If you mean Passionate about the show getting cancelled then YES. Just go over to any Community fan.

  • JacobYates

    How to Live With Your for the Rest of Your Life will be this year’s Don’t trust the B. A short episode order, will likely get good ratings, will tank next year.

  • sweetd

    The Neighbors will fail in any other timeslot, and has a larger dip between The Middle and Modern Family than Suburgatory did.

    ABC is better off reverting to last years schedule, with Suburgatory after MF and scrapping The Neighbors. Why would you renew a show that is in its first season, and has consistently performed poorly?

  • Brian J

    @boogke:

    The thing is, does Whitney really look like it could go on for three to six more seasons? Has the show improved that much creatively? It’s not doing that much better than other NBC shows. NBC only has so many slots, and it might be wise to try something new. It’s probably easier to promote an entirely new slate of shows than a bunch of mediocre retreads like Whitney, which is one reason why I think NBC is going to clean house in a major way next season.

  • Wright

    Good repeat numbers for SPN and Arrow.

  • JacobYates

    I say it will get good ratings because, if my memory serves me correctly, it’s getting the post Modern Family slot.

  • forg

    Happy Endings and Don’t Trust the B both got renewals despite premiering late thanks to MF lead in so unless How to Live with Your Parents completely bombs out of the gate (2.0 below) then it’s toast but I feel like the show could appeal to MF viewers, let’s see.

  • Ted Craig

    @sweetd

    You’re assuming ABC renews the show and keeps it in the same time slot.

  • Doug

    The only true bright spot for NBC this season is Chicago Fire. I’d say The Revolution too, but look at how hard Smash fell after it lost that huge lead-in.

    I think that monkeys could schedule better than ABC. I have no idea what they’re thinking. The also scheduled a new episode of The Middle last December in a sea of repeats – the Christmas episode – and then scheduled a new episode the next week when all of the other comedies on the night were doing their Christmas episodes. Except that The Middle wasn’t doing a Christmas episode that week. Just bizarre stuff over there. ABC should have taken the plunge and opened fully Tuesday to comedies.

  • forg

    @Ted Craig

    Yeah having a Suburgatory was a good choice but BWY had potential to grow its audience and I really think it would have been a better fit with LMS on Tuesdays last season. Oh well futile to talk about it now.

  • Brian J

    @Ted Craig:

    Yeah, I do. To me, that’s amazing, because from the previews, Goodwin Games, The Family Tools, and How To Live.. all seemed like stronger bets. They had much stronger casts than what other comedies offered up this season, and they seemed to fit in perfectly with ABC’s brand.

    I’m kind of hoping The Family Tools doesn’t work, because J.K. Simmons is in another show on NBC that sounds great.

    As for Goodwin Games, who knows what to think? The premise sounds solid, and the cast seems good, and it’s not as if it’s struggling for time on Fox. Fox could have easily shortened Idol to 9:30 on Wednesdays and put the show there if it wanted to. Did it think it was really thad bad? If so, why did it order it?

    On that note, I can’t emphasize enough how terrible Fox’s decisions regarding Idol have been. It’s not as big as it used to be, but it’s still big. Why didn’t Fox put Goodwin Games and, say, Ben and Kate on Wednesdays after Idol? They’d have a good shot at success that way.

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