TV Ratings Wednesday: 'American Idol', 'Whitney' & 'Survivor' Dip, + 'The Neighbors' Slides to Series Low

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March 14th, 2013


Adults 18-49: Rating/Share 3.6/11 2.0/6 1.5/4 1.2/4 1.1/3 0.4/1
Adults 18-34: Rating/Share 2.6/9 1.1/4 1.3/4 0.8/3 0.8/3 0.4/1
Total Viewers (million) 13.084 8.223 3.529 3.946 3.812 1.514

NOTE: Usage last night in A18-49 was down -9% from 8-10pm and -7% from 8-11pm versus last Wednesday.

FOX was the number one network in adults 18-49 and with total viewers.

On FOX, American Idol earned a 3.6  adults 18-49 rating down two tenths from last week’s 3.8

On CBS, Survivor scored a 2.5 adults 18-49 rating down a tenth from last week’s 2.6.

On ABC, The Neighbors garnered a 1.4, down three tenths from last week's 1.7 adults 18-49 rating.

On NBC, Whitney garnered a 1.2, down a tenth from last week's 1.3 adults 18-49 rating.



Overnight ratings for Wednesday, March 13, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX American Idol (8-10PM) 3.6 11 13.08
CBS Survivor: Caramoan 2.5 8 9.55
ABC The Middle -R 1.3 4 4.69
NBC Whitney 1.2 4 3.43
CW Arrow -R 0.5 2 1.68
8:30PM ABC The Neighbors 1.4 4 4.73
NBC Whitney -R 0.8 3 2.53
9:00 PM ABC Modern Family  -R 1.8 5 5.13
CBS Criminal Minds -R 1.8 5 7.28
NBC Law & Order: SVU -R 1.2 3 4.61
CW Supernatural -R 0.4 1 1.35
9:30PM ABC Suburgatory -R 1.3 4 4.98
10:00PM CBS CSI -R 1.7 5 7.84
NBC Chicago Fire -R 1.1 3 3.84
ABC Nashville -R 0.7 2 2.77

via press note:

In Late-Night Metered Markets Wednesday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.5/4 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late
Show," 0.7/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households with an encore and a 0.3/3 in adults 18-49
in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Grey

    @ Dan – I wouldn’t be too surprised if they did cancel Rules this season it wouldn’t be that bad of a decision but they really need a new comedy hit badly next season so if nothing hits it could comeback to bite them.

    As for Neighbors I really don’t see it coming back unless they have opened up a new hour comedies next season. If they keep Surburgatory and their new comedy in April hits for them Neighbors is gonna be gone. Malibu Country will definitely return its improved greatly lately.

  • Chris

    The Neighbors getting renewed shouldn’t be a problem. Where to put it? Even easier. Move Shark Tank to Tuesdays for the fall. TGIF is 2 hours in the Fall with LMS at 8pm, The Neighbors 8:30 pm, Malibu Country at 9pm and a new comedy. Shark Tank returns in the spring on Fridays at 9pm. Also,after Girl Meets World gets tested and proves to be too superior for Disney’s teeny bopper image, ABC NEEDS to grab that and put it on Friday night. I’m still holding out hope and keeping my fingers crossed. Hopefully that Maxim issue of Danielle Fishel really upset Disney. that would be Awesome. LMS 8pm, GMW 8:30, The Neighbors 9pm and Malibu Country. The second hour is 18 episodes for their seasons.

  • Jon

    @bookge…..Like I said before, if people are passionate about Whitney I haven’t seen the evidence to back it up. Numbers don’t lie

  • Kit

    @Jon – Using that argument, the numbers don’t lie that those passionate about Community represent a loud, but very small number as well.

  • Jon

    @Kit……and what are the ratings of Community? Not really that much better than Whitney. For a show that’s been around as long as it has, those ratings are pathetic. If people are truly passionate about a show, word of mouth creates buzz about a show, so called water cooler talk. Neither of these shows have ever been able to do that and they never will no matter how long they keep them on the air. I laugh when I see, but at least it’s ratinngs are consistent…..yeah consistently bad. Too me that’s the lamest excuse I see.

  • Michael

    Thanks @CookyMonzta, but there is no way “Idol” is only costing $1.5 million per episode. The has-been / zero-chemistry “superstar” judges and host cost at least $1 million per episode — so I’m guessing $3.5 million per episode including host, judges, contestants and non-talent production costs. (Excluding promo and advertising costs).

    But there must be a TVByTheNumbers reader who knows the real number. C’mon people, share!

    And why doesn’t someone (anyone!) do an annual PROFITABILITY ranking; with analysis including:
    1. Total viewers
    2. 18-49 rating
    3. Total production costs (Talent + production)
    4. Estimated advertising & promo costs
    5. Advertising revenue

    Ratings and viewer numbers are worthless if profitability is not considered. But no one ever delivers profitability rankings (estimates of course). C’mon TVByTheNumbers, this would be ground-breaking reporting.

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