Doubling its Repeat Lead-in, ABC ‘Grey’s Anatomy’ Wins with Adults 18-34 and Key Women

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:

Doubling its Repeat Lead-in, ABC “Grey’s” Wins with Adults 18-34 and Key Women


 In the 10pm Hour, ABC’s “Scandal” Beats its Encore NBC Drama Competition by Double-Digit Percentages to Deliver the Series’ 2nd-Highest-Ever Repeat Numbers



Thursday Night (8:00-11:00 p.m.)

Airing repeats in the opening and closing hours of the night, ABC outdelivered NBC’s Thursday lineup by 2.4 million viewers (5.6 million vs. 3.2 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/4).   CBS and Fox each aired all-original programming on the night.


“Grey’s Anatomy” (9:00-10:00 p.m.)

On its first original telecast since February (since 2/21/13) and on the first Thursday in Daylight Saving Time, ABC’s “Grey’s Anatomy” (2.6/7) doubled its Adult 18-49 lead-in (+100% over a repeat “Shark Tank”) to run a strong second in the 9 o’clock hour to CBS’ “Person of Interest” (which had the benefit of originals of “The Big Bang Theory”/”Two and a Half Men” as a lead-in), beating Fox’s “Idol”-led “Glee” by 30% (2.0/6) and NBC’s comedies by 86% (“The Office”/”1600 Penn” = 1.4/4). “Grey’s” won the hour and stood as the No. 1 drama of the night in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).


  • “Grey’s” is one of TV’s biggest gainers via TV playback, adding on 1.7 Adult 18-49 rating points (+53%) from its preliminary next-day numbers to its L+7 finals.


“Scandal” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s repeat “Scandal” beat out NBC’s repeat “Law & Order: SVU” by double digit in Total Viewers (+16% – 4.3 million vs. 3.7 million) and Adults 18-49 (+33% – 1.2/4 vs. 0.9/3).


  • “Scandal” grew week to week by 19% in viewers and by 20% in young adults to deliver the series 2nd-highest-ever encore numbers.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/14/13.

blog comments powered by Disqus