‘Parks & Recreation’ up 14% vs. Prior Original; Hits Highest Rating Since February 7

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via press release:

 

* At 8 p.m. ET,Community  averaged a 1.0/4 in 18-49 and 2.6 million viewers overall in a highly competitive time period opposite CBS’s “Big Bang Theory,” Fox’s “American Idol” and ABC’s “Shark Tank” encore.

 

* From 8:30-9 p.m. ET, Parks and Recreation (1.6/5 in 18-49, 3.0 million viewers overall) jumped 14 percent versus its prior original in 18-49 to earn its top rating since February 7, despite this being the first “Parks” original to air in three weeks (since two episodes ran on February 21).

 

* In the time period in men 18-34, “Parks” tied for #1 among ABC, CBS, NBC and Fox with CBS’s “Two and a Half Men” (1.7 rating each) and out-rated “American Idol” (1.4) in that category.

 

* From 9-9:31 p.m. ET,The Office (1.9/5 in 18-49, 3.6 million viewers overall) finished within a tenth of a rating point of its prior first-run telecast despite this being the first “Office” original in four weeks (since an hour-long telecast on February 14). In the time period, “The Office” is #1 among ABC, CBS, NBC and Fox in men 18-34 and #2 in adults 18-34, men 18-49 and men 25-54. Note that last season,The Office added an average 50 percent to these next-day > “> live plus same day> “> ratings when Nielsen reported live plus seven day results.

 

* From 9:31-10:01 p.m. ET, “1600 Penn” averaged a 1.0/3 in 18-49 and 2.3 million viewers overall. “1600 Penn” is currently reporting three-week highs in 18-49 and total viewers.

 

* From 10:01-11 p.m. ET, an encore telecast of > “> Law & Order: Special Victims Unit> “> averaged a 0.9/3 in 18-49 and 3.7 million viewers overall. From its first half-hour to its second, “SVU” grew by 13 percent in total viewers (to 3.9 million persons from 3.5 million), gained 8 percent in adults 25-54 (to a 1.3 rating from a 1.2) and held steady in adults 18-49 (with a 0.9 both half-hours), while drama competition on ABC and CBS declined half-hour to half-hour in those categories.

 

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