ABC is #1 on Friday in AD18-49 - '20/20' Draws Biggest Audience in 3 Months

Categories: Network TV Press Releases

Written By

March 16th, 2013

logo_2020_mn

via press release:

Please Note: On the first Friday of Daylight Saving Time, overall Adult 18-49 TV usage was down -5% on the night, with even sharper declines from 7-8pm (-8%) and from 9-10pm (-6%).

 

ABC ranked #1 on Friday in Adults 18-49 (tied with CBS), beating original lineups on NBC by 40% and Fox by 75%.  Season to date ABC is the #1 network on Friday in Adults 18-49, with its strongest delivery on the night in 4 years – since the 2008-09 season.

 

From 8-9pm, ABC’s Last Man Standing and Malibu Country earned second place in Total Viewers and Adults 18-49, defeating Fox’s Kitchen Nightmares and NBC’s Fashion Star.

 

At 9pm, ABC’s Shark Tank spiked over its Adult 18-49 lead-in by 60% to win its hour, leading originals of NBC’s Grimm by 14% and Fox’s Touch by 167%.

 

From 10-11pm, ABC’s 20/20 beat out Rock Center with Brian Williams by 2.7 million viewers and doubled the NBC newsmagazine in Adults 18-49 (+100%) and Adults 25-54 (+110%).  20/20 reported on unbelievable tales from the road, with potential life-saving tips, on “Highway Confidential.”  20/20 delivered its most-watched telecast in 3 months – since 12/14/12.

 

 
© 2014 Tribune Digital Ventures