TV Ratings Friday: 'Touch', 'Grimm' and 'Last Man Standing' Down + 'Nikita' & 'Blue Bloods' Rise

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March 16th, 2013


Adults 18-49: Rating/Share 1.4/5 1.4/5 1.0/3 0.8/3 0.4/1
Total Viewers (million) 7.960 5.753 3.618 2.727 1.148

ABC and CBS tied for number one in adults 18-49 while CBS was on top with total viewers.

Please Note: On the first Friday of Daylight Saving Time, overall Adult 18-49 TV usage was down -5% on the night, with even sharper declines from 7-8pm (-8%) and from 9-10pm (-6%). Plus, while we haven't received any specific information, there were likely plenty of local pre-emptions for college basketball last night. Adjustments in the final ratings are likely to be more significant than usual.

On ABC, Last Man  Standing earned a 1.3, down two tenths from last week's 1.5 adults 18-49 rating. Malibu Country garnered a 1.0, down three tenths from last week's 1.3 adults 18-49 rating. 20/20 earned a 1.4, down two tenths after last week's 1.6 adults 18-49 rating.

On CBS,  Blue Bloods garnered a 1.7, up three tenths from last week's 1.4 among adults 18-49.

On NBC Fashion Star was even with last week's 0.8 adults 18-49 rating.  Grimm scored a 1.4, down a tenth from last week's  1.5 adults 18-49 rating.   Rock Center garnered a 0.7, down two tenths from last week's 0.9 among adults 18-49.

On Fox, Kitchen Nightmares earned a 1.1, down a tenth from last week's 1.2, and Touch earned a 0.6, down a tenth from last week's  0.7 rating.

On the CW, Nikita earned a 0.5  adults 18-49 rating up two tenths from last week’s 0.3. Cult scored a 0.3, up a tenth from last week's 0.2 among adults 18-49.

Overnight broadcast primetime ratings for Friday, March 15, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Last Man Standing 1.3 5 6.40
CBS Undercover Boss -R 1.3 5 6.50
FOX Kitchen Nightmares 1.1 4 3.06
NBC Fashion Star 0.8 3 2.96
CW Nikita 0.5 2 1.45
8:30PM ABC Malibu Country 1.0 4 5.52
9:00 PM ABC Shark Tank -R 1.6 5 5.60
NBC Grimm 1.4 5 4.88
CBS Hawaii Five-O -R 1.1 4 6.37
FOX Touch 0.6 2 2.39
CW Cult 0.3 1 0.85
10:00 PM CBS Blue Bloods 1.7 5 11.01
ABC 20/20 1.4 5 5.70
NBC Rock Center 0.7 2 3.01


via press note:

In Late-Night Metered Markets Friday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.9/5 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late
Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.5/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late
Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).

*	The 0.7 for Jimmy Fallon is his highest Friday rating in the
Local People Meters in 10 weeks, since January 4 (0.7), and equals the
top "Late Night" Friday result since July 20, 2012 (0.9), the night of
the London Olympics Opening Ceremony.  Friday's guests included Justin
Timberlake and Hayden Panettiere and Timberlake was also the musical

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in
metered-market households with an encore and a 0.5/3 in adults 18-49
in the 25 markets with local people meters.

*	The 0.5 for Carson Daly is his highest Friday rating in the
Local People Meters in 13 months, since February 3, 2012 (0.5).

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • david

    good to see Nikita up but, i am thinking it will go down to a .4. Malibu Country was good last night too.

  • Sean

    Go Cult !!!! I LOVE this show!

  • kyle

    Nikita is not as good anymore. This episode was a disaster. Sloppy writing, sloppy picture, Alex being a brat again and so easily manipulated, I can barely believe the choices the writers make anymore. too much critique

    Ari dying like that, lame. Alex feeling such need to protect a random girl,heart moment between Owen and Sean didn`t work, no im too tired to continue…and now a hiatus again!

  • chris

    Preemptions for march madness. That explains ABC’s ratings. LMS will do well next week with Jonathan Taylor thomas’ cameo.

  • John A

    Dateline should move back to Friday at 8pm. Be a decent lead in to Grimm.

  • Fakeem

    Grimm almosts get the ratings of FS and RC COMBINED… NBC needs to up their game on fridays.

  • Kat

    Oh, by the way, for everyone who, every week, says Nikita will adjust down “like always” – Nikita has been adjusted down twice this season. That’s it. 2 out of 13 episodes we have finals for.

    Given the sports preemptions this week I lean more towards possibility of adjusting down (though not guaranteed as Thursdays shows were fine), but on a normal week saying Nikita will adjust down because it always does is just stupid and asinine.

    If you’re going to be an ass, at least be a correct ass.

  • Carm

    This totally sucks!!!
    TV NETWORK you need to find a better way to rate the Tv shows!!!
    It is not fair for those of us that Love the shows to being judged and juried by teenie boppers!!!
    I love Last Man Standing, Grimm, Shark Tank and Blue Bloods!! I know a lot of people that Love these shows, yet you are stating not that many people watch it!!!
    Need new way to rate shows!!!!

  • Joseph

    I think you made a typo.

    I think you meant to write that the total number of people between 18 and 49 years of age viewing TV last night (March 15th) was down 8 percent between 8 and 9 P.M. (Eastern/Pacific) and not between 7 and 8 P.M., since in the Eastern and Pacific time zones, the major English-language broadcast networks normally do not feed programs during that hour on weeknights.

  • Melanie

    Someone up thread was worried about Grimm dipping a little? Don’t be. Right now, Grimm is the King of Friday scripted TV —

    Grimm is at 1.03 of NBC’s Renew/Cancel Index on a Friday! It has a looong way to fall before its in any trouble.

    LMS is at .72 and MC at .64 of ABC’s R/C no way to know what ABC’s expectations were for these too, but relative to other Friday scripted shows on their respective networks, both are doing fine.

    Nikita is at .61 of the CW’s R/C — in other words, doing pretty darn well.

    Blue Bloods is at .52 and CSI:NY ended at .50 of CBS’ R/C (If I were a fan of CSI:NY, I’d be concerned)

    At FOX, Fringe finished at .50 and Touch is currently at .42 of the R/C. Buh bye Touch.

  • Joseph

    “Cult” must have lost about 40% of “Nikita”‘s lead-in.

    Something tells me the Cancellation Bear is going to put “Cult” out of its misery within the week, likely to be replaced by reruns.

    Then again, I doubt that The CW will air first-run scripted programming on Fridays next season. I expect Friday nights on The CW (along with ABC, Fox, and NBC) will be all reality, reruns, or (in the case of ABC and NBC) newsmagazine shows.

    I expect that CBS will be the only network airing first-run scripted fare on Fridays next season, and I think they might for another year or two.

  • Melanie

    @Joseph — Why would CBS be the only network airing scripted fare when both NBC, ABC & the CW have shows doing better (relative to the rest of the netowrk) than CBS?

  • tomko44

    I liked Touch Season 1. The stories were uplifting and the way people in different countries all related to each others through the numbers was enjoyable. Now the show is becoming unwatchable. Very Dark. It lost what made it unique. I assume they will just burn off the filmed episodes and not renew.

  • HalCapone

    The ratings fall this time of year every year. Chill-ax, peeps. It’s frequently a little jarring looking at any Friday ratings anyway with so few eyeballs watching television, relatively speaking. DST just makes every network’s Friday look a little more like the CW…and the CW look like…well, like it’s out of business. I wonder if Fridays will eventually turn into Saturdays: a night of repeats, series burn-offs, college sports and NASCAR? At some point, could major advertisers and networks just decide Friday is not worth the expense/effort any longer? My parents fondly reminisce about everyone in their generation staying home and watching television on Saturday nights. Apparently, this used to be one of the highest viewing nights. Saturday is the absolute dead zone for watching television now. How times have changed!

  • Cass

    Well Nikita didnt have much room to go down anymore so i guess going up a little was pretty much a given. But it will be adjusted down just like it is every week. This show is so dead.. its really pathetic the CW bothered to keep it on.

    @Nikki, please get your facts straight. Nikita does not adjust down every week. It’s remained the same more often than it’s adjusted down. With that said, could it adjust down this week? Certainly! March Madness pre-emptions could be the culprit.

    You seem to be laboring under the misapprehension that the CW is one of the Big Four broadcast channels. It isn’t. What’s pathetic for say, CBS might be swell for NBC. Touch’s terrible 0.6 would be considered great for Nikita. Why? They’re not on the same network! Ratings for shows re: renewal/cancel have to be compared to other shows on the same network. If Nikita had to rely solely on its woeful ratings for renewal it’d be in some serious danger. It doesn’t because of syndication economics and its relative position compared to other CW shows.

    tl;dr Nikita ratings, taking in the Friday factor and syndication prospects, are not pathetic for a network as low-rated as the CW.

  • Carl

    I hadn’t realized until reading this report just what a weak lead-in and lead-out Grimm has. I’m a little confused as to why a major network even has a show called “Fashion Star.” The closest that came to public popularity on TV was Project Runway, and most people got sick of that after about three seasons.

    Not quite sure what’s going on with CW, but it always fascinates me anyway. Does this mean next week’s ratings will also look inflated because of preemption? Or is this the real deal?

  • Cass

    @Jane Elliot

    Take comfort in the fact that, like last year’s “hater”, the fad of using “flop” in every other post will eventually pass. Eventually. *sigh*

    First off, GH shoutout! Unless that’s your name in which case ignore ignore ignore. Second, I sure hope so! I’ve taken to speed-scrolling past flop-posts and probably missing some good ones sandwiched in-between.

  • Barb

    Yeah for Cult! I still feel that the “Cancellation Bear” won’t get his big ugly claws into this show…Its just too good, and as the ratings start to climb others will see it too!! The CW needs to axe BATB.

  • Colin

    Idk why people says CW seems to high… CW used to pull low 1s, so no no network has a high or low rating problem…

  • Troutman

    Good for Blue Bloods and Nikita.

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