TV Ratings Friday: 'Touch', 'Grimm' and 'Last Man Standing' Down + 'Nikita' & 'Blue Bloods' Rise

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March 16th, 2013


Adults 18-49: Rating/Share 1.4/5 1.4/5 1.0/3 0.8/3 0.4/1
Total Viewers (million) 7.960 5.753 3.618 2.727 1.148

ABC and CBS tied for number one in adults 18-49 while CBS was on top with total viewers.

Please Note: On the first Friday of Daylight Saving Time, overall Adult 18-49 TV usage was down -5% on the night, with even sharper declines from 7-8pm (-8%) and from 9-10pm (-6%). Plus, while we haven't received any specific information, there were likely plenty of local pre-emptions for college basketball last night. Adjustments in the final ratings are likely to be more significant than usual.

On ABC, Last Man  Standing earned a 1.3, down two tenths from last week's 1.5 adults 18-49 rating. Malibu Country garnered a 1.0, down three tenths from last week's 1.3 adults 18-49 rating. 20/20 earned a 1.4, down two tenths after last week's 1.6 adults 18-49 rating.

On CBS,  Blue Bloods garnered a 1.7, up three tenths from last week's 1.4 among adults 18-49.

On NBC Fashion Star was even with last week's 0.8 adults 18-49 rating.  Grimm scored a 1.4, down a tenth from last week's  1.5 adults 18-49 rating.   Rock Center garnered a 0.7, down two tenths from last week's 0.9 among adults 18-49.

On Fox, Kitchen Nightmares earned a 1.1, down a tenth from last week's 1.2, and Touch earned a 0.6, down a tenth from last week's  0.7 rating.

On the CW, Nikita earned a 0.5  adults 18-49 rating up two tenths from last week’s 0.3. Cult scored a 0.3, up a tenth from last week's 0.2 among adults 18-49.

Overnight broadcast primetime ratings for Friday, March 15, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Last Man Standing 1.3 5 6.40
CBS Undercover Boss -R 1.3 5 6.50
FOX Kitchen Nightmares 1.1 4 3.06
NBC Fashion Star 0.8 3 2.96
CW Nikita 0.5 2 1.45
8:30PM ABC Malibu Country 1.0 4 5.52
9:00 PM ABC Shark Tank -R 1.6 5 5.60
NBC Grimm 1.4 5 4.88
CBS Hawaii Five-O -R 1.1 4 6.37
FOX Touch 0.6 2 2.39
CW Cult 0.3 1 0.85
10:00 PM CBS Blue Bloods 1.7 5 11.01
ABC 20/20 1.4 5 5.70
NBC Rock Center 0.7 2 3.01


via press note:

In Late-Night Metered Markets Friday night: 

*	In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David
Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.9/5 with an

*	In the 25 markets with Local People Meters, adult 18-49
Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late
Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/3 with an encore.  

*	From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
averaged a 1.2/4 in metered-market households and a 0.5/2 in 18-49 in
the Local People Meters.

*	From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5
in metered-market households) beat CBS's "Late Late Show with Craig
Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late
Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).

*	The 0.7 for Jimmy Fallon is his highest Friday rating in the
Local People Meters in 10 weeks, since January 4 (0.7), and equals the
top "Late Night" Friday result since July 20, 2012 (0.9), the night of
the London Olympics Opening Ceremony.  Friday's guests included Justin
Timberlake and Hayden Panettiere and Timberlake was also the musical

*	At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in
metered-market households with an encore and a 0.5/3 in adults 18-49
in the 25 markets with local people meters.

*	The 0.5 for Carson Daly is his highest Friday rating in the
Local People Meters in 13 months, since February 3, 2012 (0.5).

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Bill Gorman

    “Yeah for Cult! I still feel that the “Cancellation Bear” won’t get his big ugly claws into this show…Its just too good, and as the ratings start to climb others will see it too!”

    The bear is amused by either your naïveté or use of recreational drugs.

    Whichever it is. ;)

  • Mark Wood

    The thing with Nikita comments is that there are very few posts that actually really look at the numbers. It’s a bunch of people going from one extreme to a group on the other.

    For example, if this week’s numbers hold it will be the third time Nikita has hit a .5, this season. Even factoring a Friday factor of 20% that only adjusts to a .6. That is sti below the scripted average for the CW.

    That’s not great, nor good, nor is it terrible or bad either. It’s ok for the CW, if the Friday factor is 30% that puts it average for the CW, agai. Neither good or bad, ok.

    Now in reference only to this year’s Nikita (not to the CW not to Nikita’s previous years a .5 is good performance) that’s really the only comparison that is good. But if that’s what your talking about, would you honestly say Cults rating this week is even better (larger growth, ect. E en though its rating is in the toilet so to speak)?

    Nikita’s average if it holds will be for the season a 3.64, Friday factor puts it to around 4.4 or to be generous 4.7, I think most people would say any other show scored those levels it would ‘t be good and very likely call it bad.

    Now luckily for Nikita, those ratings probably won’t impact it’s ratings. And it’s very likely to get a renewal, but that will not be due to its broadcast performance. And it certainly doesn’t bode we’ll for next years chances, where its broadcast numbers will actual play a significant role in its renewal chances

  • Tony ^_^

    “Fringe” > “Touch” :o

  • Mark Wood

    God I suck typing on a phone

  • Ateofi

    Check your facts first concerning Friday ratings. H50 rerun ( airing after rerun of Ub) did better than last week’s NEW episode of Golden boy (1.0 demo) which aired after NEW episode of Undercover boss (1.4 demo).

  • Cass

    @Mark Wood
    The thing with Nikita comments is that there are very few posts that actually really look at the numbers. It’s a bunch of people going from one extreme to a group on the other.

    For example, if this week’s numbers hold it will be the third time Nikita has hit a .5, this season. Even factoring a Friday factor of 20% that only adjusts to a .6. That is sti below the scripted average for the CW.

    Well, haven’t you heard? Math is hard! :)

    My take on the seesaw reaction to CW ratings every Friday is that someone comments negatively or dishes out some trollbait, prompting a gut reaction swinging the other way. Posts that follow ping-pong back and forth and discourage more reasonable posters. I’m guessing people with a bone in the fight are more compelled to post than those who are indifferent/see the facts on the wall.

    Yep, Nikita hovers at below/near CW scripted average no matter how you slice or dice the Friday factor. Given steady ratings erosion season-to-season, it probably means no fifth season is forthcoming barring a ratings revival miracle. Fortunately for fans, if the CW could stomach 0.5-0.6 last spring, they may as well reap the benefits of syndication by not squinting too hard at this year’s string of 0.3-0.5.

    tl;dl Reasonable people with opinions informed by numbers and facts, post first, often and earlier!

  • John A

    Has the site given up with the Cable Renew/Cancel post you guys did saturdays?

  • rick

    NBC would do better buying and airing old Magnum PI episodes than with what they have on now.

  • Igwell Predicts…

    …your assumptions about Touch are correct.

    I assume they will just burn off the filmed episodes and not renew.

  • thensnowleopard

    Boo for Grimm, though it’s still safe as houses.

    Hmm, Cult’s up, but so is Nikita, and it sounds as though there were CW preemptions. They could both drop in the finals (and it’s funny how quiet those crowing over a Nikita overnight get when the finals come out).

    Poor Touch. It’s not *that* bad, jeez.

    What’s up with the 5-0 repeat? Has the network finally given up on CSI:NY?

  • http://tvbythenumbers.com Bill Gorman

    “For example, if this week’s numbers hold it will be the third time Nikita has hit a .5, this season. Even factoring a Friday factor of 20% that only adjusts to a .6. That is sti below the scripted average for the CW.”

    Just barely. Through Thursday night my (potentially error prone) 2013 new episode average for the CW is 0.63.

  • thensnowleopard

    LOL! Bill. And this is coming from someone who is actually enjoying Cult, but unless a miracle occurs and it rises to at least a 0.5 in that death slot, I’d say it is still toast.

    @Mark Wood

    Yes, this is the thing. Three 0.5s (and that’s assuming this one holds, because they often don’t) are not impressive, Friday nights or not. Those ratings are horrible and the network’s not going to move the show anywhere else (though I really doubt the show would do any better anywhere else). What may save Nikita, assuming the studio wants it badly enough, will be syndication. But that factor has a definite time limit that these ratings are not extending.

    I disagree, though, that the the crazy began with the haters. We get stans of some dying show every year. They just pop up when their show starts to fail and that failure is commented on. It’s no different with Nikita. I’ve noticed that shows that somehow buck the trend for a little while (usually due to a studio’s syndication hopes) really build up the stans, perhaps because the delay gives them time to group and hope.

  • Gene

    NBC needs to move Grimm to another night, dump Fashion Star, and go back to having 2 hour Dateline then Rock Center. Their ratings were actually decent with a 3 hour block of news shows

  • thensnowleopard

    There is no reason to move Grimm anywhere but where it is perfectly safe. Do you want more Grimm for years to come or not?

  • Bigbrotherfan

    Honestly this looks awful for network tv across the board. I know it’s worth crap but I’m glad CULT didn’t do a .2 again. FOX needs to pull touch now I’m sure repeats of THE FOLLOWING would atleast do a 1. Touch is really hurting fox’s average..you think JORDANA SPIRO be down for a few more episodes of the mob doctor? Because this is just pathetic! I’m sure even the mob dr could do better than this! Lol pathetic! I have 3 episodes just sitting on my PVR. As Maria Belo ages she is making horrible career decisions! Wasn’t she nominated for an Oscar? I think she make a great addition to Law and Order SVU and Kiefer I want my damn 24 movie!!!!!!!!! COME ON man be done with this embarrassment! I can’t imagine this being good for any involved careers!

  • Gene

    I just feel that Grimm might be able to help NBC more on a better night, and a line-up of Dateline and Rock Center on Fridays makes a lot more sense than what they have now.

  • tomko44

    @Tony… To me the story quality kept increasing (and the last season was the best) while Touch has gone down hill script-wise, which is to me why it is failing ratings-wise.

  • Just Desserts

    Haha LMS and Malibu fell. hehehe. Take that “The Neighbors” haters. :)

    Look who’s doing worse now!!!!

  • Mike


    You don’t set the bar too high, LOL. Golden Boy is certain to be canceled.
    And h50 numbers may even drop because of pre- emptions..

  • Anthony Parello (AP076)

    Basketball, Basketball everywhere and not a commenter who thinks.

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