"Wizards Of Waverly Place: The Wizards Return: Alex Vs. Alex " Casts Ratings Spell With Nearly 6 Million Total Viewers

Categories: Network TV Press Releases

Written By

March 16th, 2013

via press release:




"Gravity Falls" Rises to Series Highs with 4.5 Million Total Viewers


Disney Channel’s one-hour television event, “The Wizards Return: Alex vs. Alex” (8:00 – 9:00 p.m.), cast a ratings spell across the nation, delivering 5.9 million Total Viewers, 2.9 million Kids 2-11, 2.3 million Kids 6-11 and 2.2 million Tweens 9-14, ranking as Friday’s #1 TV telecast across the major youth demos. In fact, the special became the #1 cable TV telecast of 2013 to date in Tweens 9-14, the #2 cable TV telecast in Kids 2-11 and Kids 6-11, and the #1 kids’ cable TV telecast in Total Viewers.


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The storyline saw the Russo family and friends travel to Tuscany, Italy, to meet their long lost relatives… but when Alex (Gomez) tried to prove she's more than a seemingly carefree young Wizard, she inadvertently conjured a spell that created a Good Alex and an Evil Alex. When Evil Alex was roped into a charming young wizard’s foreboding plan to take over the world, Good Alex found a way to save her family and humankind, which led to a monumental battle between the two versions of herself – all atop the Tower of Pisa.


Gomez's breakthrough series "Wizards of Waverly Place" was one of Disney Channel's most successful series ever. It premiered in 2007, became a ratings driver worldwide, reaching over 175 million unduplicated viewers in 163 countries and 32 languages in its final quarter on air (1Q12). It inspired "Wizards of Waverly Place The Movie," which delivered 13.5 million Total Viewers, ranking as the #1 cable TV movie of 2009 and still the #2 cable TV movie ever (after "High School Musical 2").


The television special starred Selena Gomez, Jake T. Austin, Jennifer Stone, Maria Canals-Barrera, David DeLuise and Gregg Sulkin; was written by Vince Cheung and Ben Montanio ("Wizards of Waverly Place") and Dan Berendsen (ABC Family's "Baby Daddy"), and directed by Victor Gonzalez ("Wizards of Waverly Place"). Selena Gomez, Cheung, Montanio, Dan Cross and David Hoge are the executive producers. "Wizards of Waverly Place" was created by Todd J. Greenwald ("Hannah Montana") and a production of It’s a Laugh Productions for Disney Channel.


At 9 o’clock, an all-new “Gravity Falls” soared to a series high in Total Viewers (4.5 million) and delivered its #2 telecast ever in Tweens 9-14 (1.7 million/7.0 rating) and #3 telecast in Kids 2-11 (2.5 million/6.4 rating).


Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.


Source: NTI, U.S. early ratings, 3/15/13. 2013 to date: 12/31/12 – 3/10/13, Live + Same Day.

  • Jacob

    Not the best but, I don’t think they advertised it enough for us to understand the plot, the advert were not interesting enough for people to get excited. Still happy, it did well, however I found this better than the who will be the family wizards though, also hardcore justin Bieber fan probably won’t watch it because of the break up and rubbish

  • Robsten_Fan

    Go Selena!! <3

  • rachel

    Oh well, she sacrificed her young fans for ‘mature roles’ that didn’t help her just harm her popularity. If this was last yr, it’d have had at least 10 mill viewers

  • rinne

    @rachel Her only “mature” role was in Spring Breakers, which was literally just released yesterday. If anything, the show being off-air for a year and the promo not getting enough promotion didn’t garner more viewers. The show got 10 mill for its finale – I doubt this special would’ve beaten that.

  • Woohoo

    It didn’t beat the Hannah Montana finalie. No other show will besides good luck Charlie probably

  • Linus

    Still really good for Disney and Selena as the PR hit with the Justin Bieber stuff didn’t her. It seems like out of the Disney stars from that era she’s doing the best of the bunch.

  • ZmaX

    Well, the Wizards’ finale already beat the Hannah Montana Finale numbers.
    HM- 6.2 million
    WoWP- 9.8 million

    But I agree, Good Luck Charlie will definitely do amazing when the time comes, their “special” episodes already do great.

  • britt

    @woohoo the last episode of wizards Waverley place did beat Hannah Montana with 10 million views not even good luck Charlie can beat that

  • Kaylie

    Wizards did well. It wasn’t promoted that well anyway. But, she’s got her movie Spring Breakers plus the other 3 coming later this year, this tv special & her album coming next month. If anything, her popularity is going upwards from here. Doing better than the other Disney stars of her era. I know Disney is very proud to call her theirs :)

  • Sky

    I actually enjoyed this. It reminded me that it really is over now. I’m excited to see her move on from Disney though..

  • Herb Finn

    Wonder if Disney might order another hour special?

  • Nathan

    I actually did enjoy this. I read that some parents were not going to let their children watch this due to her role in “Spring Breakers”.

    Since I don’t watch Disney, I can’t tell if it was promoted well or not..

    I knew it wasn’t going to beat the finale though..

  • Nathan

    @Herb Finn
    I doubt it. Another special will just drag out the series, and the cast has already moved on.

  • Tom

    Best Disney ratings for 2013 so far? I think 2nd is Austin and Ally with 4.9 million.

  • Rollie Dethloff

    Disney should have waited to do this. Perhaps another 5-6 years to get the new viewing audience hooked and watch the reruns.

  • She’s ours

    I’m glad she did the special. Parents are crazy if they block their kids from watching a kid show just because she played a grown-up role in a movie. They should block them from watching that movie only not the kid’s show. What do they want Selena G. to do? Sit around and paint her nails all day…

  • Jon23812

    I didn’t really like this. They should have just ended it with “Wizard Competition”

  • Jon23812

    @Woohoo, this is just a reunion special. The real Wizards finale got 9.8 million viewers. More than Hannah Montana’s finale.

  • alex

    Actually Demi Lovato has had more success than Selena. She has had 2 top 20 singles, her new song is doing extremely well, and she has an X Factor judge, meanwhile Selena’s songs haven’t been able to to hit the Top 20 & all she is known for now a days is being Justin Beiber’s ex

  • DAN

    Wow lmao alex you are so wrong. Selena has a net worth of 5.5 million compared to Demi’s 3 million which is almost double. Lets see she has three gold albums while Demi only has one. Not to mention Selena has one song that has gone double platinum and she has sold twice as much as Demi internationally. Plus the X-factor is a huge flop so i wouldnt be proud of that if i was Demi. Also Selena has a bigger movie career she has 4 movies in 2013, and what does Demi have NOTHING. Get your facts straight, Selena is the bigger star.

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