ABC Earns Second Place on Sunday

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via press note:

With a mix of repeat (AFHV) and original programming up against nearly all first-run competition, ABC finished as the 2nd-most-watched net on Sunday to CBS and paced within 1-tenth of a tie for first in Adults 18-49.

 

Surging over its Adult 18-49 lead-in at 8pm (+57%), ABC’s Once Upon a Time tied CBS’ Amazing Race for #1 in the hour. The ABC drama won its time slot with key Women (W18-34/W18-49) to rank as Sunday’s highest-rated broadcast series. Once Upon a Time held 100% of its week-ago Fast Affiliate Adult 18-49 rating. Please Note: Once Upon a Time is seeing much bigger ratings growth after day of air, up sharply over last Fall and the year-ago Spring. The Adult 18-49 increases for Once Upon a Time from L+SD to L+7 have gone from 42% last Fall up to 52% this Spring, and is also showing a much bigger gain than the same point last Spring (39%). The ABC drama is posting similar playback increases in Total Viewers, gaining 36% this Spring, as compared to 31% in the Fall and 29% last Spring.

 

In the 9 o’clock hour, ABC’s Revenge beat out its CBS drama competition by 20% in Adults 18-49, leading The Good Wife on every original head-to-head matchup in the hour. In addition, the sophomore drama made ABC the #1 broadcaster in the time period with key Women (W18-49/W25-54). Season to date, Revenge is up 17% in Adults 18-49 over the same point in its freshman season.

 

During the 10 o’clock hour, ABC’s Red Widow retained 91% of its Adult 18-49 audience week to week, with 100% retention in Women 18-49. Based on the first round of Live + 7 Day data for the show that became available this morning, Red Widow spiked over its Live +Same Day numbers by 2.5 million viewers (7.1 million to 9.6 million) and by 40% in Adults 18-49 (1.5 rating to a 2.1 rating).

 

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