'Celebrity Apprentice' Wins 10PM Hour Among Adults 18-49 by Biggest Margin This Season

Categories: Network TV Press Releases

Written By

March 18th, 2013

All-Star Celebrity Apprentice Logo

via press note:

From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.8/5 in
> 18-49, 5.5 million viewers overall) maintained 100 percent of last
> week's 1.8 official-national rating in 18-49 and is up 6 percent
> versus last week's 1.7 in these preliminary fast-affiliate ratings.
> In total viewers, "Apprentice" is up 8 percent week to week (5.457
> million vs. 5.038 million). Last night's "All-Star Celebrity
> Apprentice" out-rated ABC and CBS over the two-hour time period in
> 18-49 -- topping CBS's 9-11 p.m. combination of "The Good Wife" and
> "The Mentalist" (1.8 vs. 1.6) by a 13 percent margin and ABC's
> two-hour block of "Revenge" and "Red Widow" in adults 18-49 by 29
> percent (1.8 vs. 1.4). "Apprentice" grew from its fist half-hour to
> its fourth in 18-49 by 18 percent (to a 2.0 from a 1.7). "All-Star
> Celebrity Apprentice" built on NBC's results in the prior hour from
> 8-9 p.m. ET by 29 percent in 18-49 rating (1.8 vs. 1.4).
> * "All-Star Celebrity Apprentice" ranked #1 for its second hour
> from 10-11 p.m. among ABC, CBS and NBC, with a season-high 19 percent
> margin (1.9 from 10-11 vs. a 1.6 for CBS's "Mentalist"). Prior
> margins were 12 percent last week (1.9 vs. 1.7) and 13 percent two
> weeks ago (1.7 vs. 1.5). From 10-11, "Apprentice" was #1 or tied for
> #1 among those networks in every key demographic.
> * In the 10:30 p.m. ET lead-in to local news, "All-Star Celebrity
> Apprentice" generated a 13 percent margin of victory in the key news
> demographic of adults 25-54 (with a 2.6 rating vs. a 2.3 for CBS's
> second-place "Mentalist"), up from a tie during the prior half-hour
> (2.4 each). "Apprentice" was #1 among ABC, CBS and NBC from 10:30-11
> p.m. in every key demographic: adults, men and women 18-34, 18-49 and
> 25-54.
> * From 7-9 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 5.5 million
> viewers overall) reported NBC's highest 18-49 and total-viewer results
> in the time period in the seven weeks since the January 27 Pro Bowl.
> From its first half-hour to its fourth, the "Dateline" grew by 36
> percent in 18-49 rating (to a 1.5 from a 1.1) and by 32 percent or
> nearly 1.6 million persons in total viewers (6.6 million vs. 5.0
> million).
> NOTE: All national ratings are "live plus same day" from Nielsen Media
> Research unless otherwise indicated.

  • Michael

    Queen Omorosa!

  • Samunto

    She doesn’t have a single tear duct in her! Imagine if they had brought back Nene Leakes?! Police would be manning the boardroom!!!

  • Andies

    flop.. no one cares bout this show no more

  • sam

    Last nights sode was great. Suprised the numbers arnt higher for the season. It should be hitting low 2’s

  • wallaby2012

    Obamorosa needs to go so the real celebs can concentrate on raising money for charity, not fighting and biting. This is a great season. I felt bad for Latoya.

  • robert mitchell

    The show has had stinko ratings from the beggining,DESPITE WIND BAG Trump’s lies.On a network that mattered he would have been cancelled after season 1.NBC did cancel the show after the 2nd second or third season and Apprentice was being shopped by Trump to the UPN but NBC had a change of heart and renewed it.30 Rock languished in the 70’s&80’s in the Nielsons from the 1st season til the last.Couldn’t draw flies.NBC sucks!

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