Live+7 DVR Ratings: ‘Modern Family’ Leads Adults 18-49 Ratings & Total Viewership Gains; ‘Smash’ Earns Biggest Percentage Increase in Week 23



Modern Family Bad Hair Day

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the twenty-third week of the 2012-2013 season (February 25-March 3), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 89% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.716 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-02/27 ABC 4.0 6.3 2.3 58%
CRIMINAL MINDS-02/27 CBS 2.6 4.1 1.5 58%
FOLLOWING, THE-02/25 FOX 2.8 4.3 1.5 54%
NASHVILLE-02/27 ABC 1.6 2.9 1.3 81%
NEW GIRL-02/26 FOX 2.3 3.6 1.3 57%
ONCE UPON A TIME-03/03 ABC 2.2 3.4 1.2 55%
NCIS-02/26 CBS 3.4 4.6 1.2 35%
CSI-02/27 CBS 1.9 3.1 1.2 63%
MENTALIST, THE-03/03 CBS 1.5 2.7 1.2 80%
CASTLE-02/25 ABC 2.3 3.4 1.1 48%
HOW I MET YOUR MOTHER-02/25 CBS 3.3 4.4 1.1 33%
2 BROKE GIRLS-02/25 CBS 3.3 4.3 1.0 30%
CHICAGO FIRE-02/27 NBC 2.0 3.0 1.0 50%
NCIS: LOS ANGELES-02/26 CBS 2.9 3.8 0.9 31%
AMERICAN IDOL-WEDNESDAY-02/27 FOX 3.9 4.8 0.9 23%
LAW AND ORDER:SVU-02/27 NBC 1.6 2.5 0.9 56%
MIKE & MOLLY-02/25 CBS 2.7 3.5 0.8 30%
BONES-02/25 FOX 2.3 3.1 0.8 35%
SMASH-02/26 NBC 0.9 1.7 0.8 89%
BACHELOR, THE-02/25 ABC 2.9 3.6 0.7 24%
BODY OF PROOF-02/26 ABC 1.2 1.9 0.7 58%
MINDY PROJECT-02/26 FOX 1.7 2.4 0.7 41%
SUBURGATORY-02/27 ABC 2.2 2.8 0.6 27%
MIDDLE, THE-02/27 ABC 2.1 2.7 0.6 29%
RED WIDOW-03/03 ABC 1.5 2.1 0.6 40%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
SMASH-02/26 NBC 0.9 1.7 0.8 89%
NASHVILLE-02/27 ABC 1.6 2.9 1.3 81%
MENTALIST, THE-03/03 CBS 1.5 2.7 1.2 80%
HART OF DIXIE-02/26 CW 0.6 1.0 0.4 67%
90210-02/25 CW 0.3 0.5 0.2 67%
CSI-02/27 CBS 1.9 3.1 1.2 63%
BODY OF PROOF-02/26 ABC 1.2 1.9 0.7 58%
CRIMINAL MINDS-02/27 CBS 2.6 4.1 1.5 58%
MODERN FAMILY-02/27 ABC 4.0 6.3 2.3 58%
NEW GIRL-02/26 FOX 2.3 3.6 1.3 57%
LAW AND ORDER:SVU-02/27 NBC 1.6 2.5 0.9 56%
SUPERNATURAL-02/27 CW 0.9 1.4 0.5 56%
ONCE UPON A TIME-03/03 ABC 2.2 3.4 1.2 55%
COMMUNITY-02/28 NBC 1.1 1.7 0.6 55%
FOLLOWING, THE-02/25 FOX 2.8 4.3 1.5 54%
CHICAGO FIRE-02/27 NBC 2.0 3.0 1.0 50%
NEW NORMAL-02/26 NBC 1.0 1.5 0.5 50%
TOUCH-03/01 FOX 0.8 1.2 0.4 50%
CARRIE DIARIES-02/25 CW 0.4 0.6 0.2 50%
CASTLE-02/25 ABC 2.3 3.4 1.1 48%
GO ON-02/26 NBC 1.1 1.6 0.5 45%
DECEPTION-02/25 NBC 1.2 1.7 0.5 42%
MINDY PROJECT-02/26 FOX 1.7 2.4 0.7 41%
RED WIDOW-03/03 ABC 1.5 2.1 0.6 40%
ZERO HOUR-02/28 ABC 1.0 1.4 0.4 40%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-02/27 ABC 10577 15293 4716 45%
MENTALIST, THE-03/03 CBS 9241 13107 3866 42%
FOLLOWING, THE-02/25 FOX 8577 12246 3669 43%
CASTLE-02/25 ABC 10771 14343 3572 33%
CRIMINAL MINDS-02/27 CBS 10378 13929 3551 34%
CSI-02/27 CBS 9436 12838 3402 36%
NCIS-02/26 CBS 20691 23903 3212 16%
CHICAGO FIRE-02/27 NBC 6622 9688 3066 46%
NASHVILLE-02/27 ABC 5209 8158 2949 57%
BODY OF PROOF-02/26 ABC 6367 9202 2835 45%
ONCE UPON A TIME-03/03 ABC 7388 10065 2677 36%
NCIS: LOS ANGELES-02/26 CBS 17020 19642 2622 15%
RED WIDOW-03/03 ABC 7135 9586 2451 34%
LAW AND ORDER:SVU-02/27 NBC 5463 7719 2256 41%
GOOD WIFE, THE-03/03 CBS 8991 11227 2236 25%
NEW GIRL-02/26 FOX 4293 6499 2206 51%
BONES-02/25 FOX 8775 10937 2162 25%
2 BROKE GIRLS-02/25 CBS 10411 12569 2158 21%
AMERICAN IDOL-WEDNESDAY-02/27 FOX 13303 15360 2057 15%
SMASH-02/26 NBC 3038 5065 2027 67%
GOLDEN BOY-02/26 CBS 10556 12521 1965 19%
HOW I MET YOUR MOTHER-02/25 CBS 8594 10390 1796 21%
MIKE & MOLLY-02/25 CBS 9786 11550 1764 18%
MIDDLE, THE-02/27 ABC 7966 9682 1716 22%
SURVIVOR: CARAMOAN-02/27 CBS 9170 10838 1668 18%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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