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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Total Viewership Gains; 'Smash' Earns Biggest Percentage Increase in Week 23

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March 18th, 2013

Modern Family Bad Hair Day

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the twenty-third week of the 2012-2013 season (February 25-March 3), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 89% to its Live+Same Day adults 18-49 ratings.

Modern Family also led total Viewership gains, adding 4.716 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-02/27 ABC 4.0 6.3 2.3 58%
Criminal Minds-02/27 CBS 2.6 4.1 1.5 58%
FOLLOWING, THE-02/25 FOX 2.8 4.3 1.5 54%
Nashville-02/27 ABC 1.6 2.9 1.3 81%
New Girl-02/26 FOX 2.3 3.6 1.3 57%
Once Upon A Time-03/03 ABC 2.2 3.4 1.2 55%
NCIS-02/26 CBS 3.4 4.6 1.2 35%
CSI-02/27 CBS 1.9 3.1 1.2 63%
Mentalist, THE-03/03 CBS 1.5 2.7 1.2 80%
Castle-02/25 ABC 2.3 3.4 1.1 48%
How I Met Your Mother-02/25 CBS 3.3 4.4 1.1 33%
2 Broke Girls-02/25 CBS 3.3 4.3 1.0 30%
Chicago Fire-02/27 NBC 2.0 3.0 1.0 50%
NCIS: LOS ANGELES-02/26 CBS 2.9 3.8 0.9 31%
American Idol-WEDNESDAY-02/27 FOX 3.9 4.8 0.9 23%
Law And Order:SVU-02/27 NBC 1.6 2.5 0.9 56%
MIKE & MOLLY-02/25 CBS 2.7 3.5 0.8 30%
BONES-02/25 FOX 2.3 3.1 0.8 35%
SMASH-02/26 NBC 0.9 1.7 0.8 89%
BACHELOR, THE-02/25 ABC 2.9 3.6 0.7 24%
Body Of Proof-02/26 ABC 1.2 1.9 0.7 58%
MINDY PROJECT-02/26 FOX 1.7 2.4 0.7 41%
Suburgatory-02/27 ABC 2.2 2.8 0.6 27%
MIDDLE, THE-02/27 ABC 2.1 2.7 0.6 29%
Red Widow-03/03 ABC 1.5 2.1 0.6 40%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
SMASH-02/26 NBC 0.9 1.7 0.8 89%
Nashville-02/27 ABC 1.6 2.9 1.3 81%
Mentalist, THE-03/03 CBS 1.5 2.7 1.2 80%
Hart Of Dixie-02/26 CW 0.6 1.0 0.4 67%
90210-02/25 CW 0.3 0.5 0.2 67%
CSI-02/27 CBS 1.9 3.1 1.2 63%
Body Of Proof-02/26 ABC 1.2 1.9 0.7 58%
Criminal Minds-02/27 CBS 2.6 4.1 1.5 58%
Modern Family-02/27 ABC 4.0 6.3 2.3 58%
New Girl-02/26 FOX 2.3 3.6 1.3 57%
Law And Order:SVU-02/27 NBC 1.6 2.5 0.9 56%
Supernatural-02/27 CW 0.9 1.4 0.5 56%
Once Upon A Time-03/03 ABC 2.2 3.4 1.2 55%
COMMUNITY-02/28 NBC 1.1 1.7 0.6 55%
FOLLOWING, THE-02/25 FOX 2.8 4.3 1.5 54%
Chicago Fire-02/27 NBC 2.0 3.0 1.0 50%
NEW NORMAL-02/26 NBC 1.0 1.5 0.5 50%
Touch-03/01 FOX 0.8 1.2 0.4 50%
CARRIE DIARIES-02/25 CW 0.4 0.6 0.2 50%
Castle-02/25 ABC 2.3 3.4 1.1 48%
Go On-02/26 NBC 1.1 1.6 0.5 45%
DECEPTION-02/25 NBC 1.2 1.7 0.5 42%
MINDY PROJECT-02/26 FOX 1.7 2.4 0.7 41%
Red Widow-03/03 ABC 1.5 2.1 0.6 40%
Zero Hour-02/28 ABC 1.0 1.4 0.4 40%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-02/27 ABC 10577 15293 4716 45%
Mentalist, THE-03/03 CBS 9241 13107 3866 42%
FOLLOWING, THE-02/25 FOX 8577 12246 3669 43%
Castle-02/25 ABC 10771 14343 3572 33%
Criminal Minds-02/27 CBS 10378 13929 3551 34%
CSI-02/27 CBS 9436 12838 3402 36%
NCIS-02/26 CBS 20691 23903 3212 16%
Chicago Fire-02/27 NBC 6622 9688 3066 46%
Nashville-02/27 ABC 5209 8158 2949 57%
Body Of Proof-02/26 ABC 6367 9202 2835 45%
Once Upon A Time-03/03 ABC 7388 10065 2677 36%
NCIS: LOS ANGELES-02/26 CBS 17020 19642 2622 15%
Red Widow-03/03 ABC 7135 9586 2451 34%
Law And Order:SVU-02/27 NBC 5463 7719 2256 41%
Good Wife, THE-03/03 CBS 8991 11227 2236 25%
New Girl-02/26 FOX 4293 6499 2206 51%
BONES-02/25 FOX 8775 10937 2162 25%
2 Broke Girls-02/25 CBS 10411 12569 2158 21%
American Idol-WEDNESDAY-02/27 FOX 13303 15360 2057 15%
SMASH-02/26 NBC 3038 5065 2027 67%
Golden Boy-02/26 CBS 10556 12521 1965 19%
How I Met Your Mother-02/25 CBS 8594 10390 1796 21%
MIKE & MOLLY-02/25 CBS 9786 11550 1764 18%
MIDDLE, THE-02/27 ABC 7966 9682 1716 22%
SURVIVOR: CARAMOAN-02/27 CBS 9170 10838 1668 18%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Bergie

    no Big Bang Theory on this list? am I missing something?

  • Oliver

    TBBT was a repeat

  • Sarah

    Bones :)

  • Dillan

    That’s great for Hart of Dixie!

  • Win

    HART OF DIXIE! ftw…..

  • Sheldon Hooper

    @ Oliver

    TBBT was new this week: “The Closet Reconfiguration”

  • Tommy

    SAVE BODY OF PROOF! Like the official save body of proof facebook page.

  • Oliver

    This post covers February 25-March 3. The TBBT episode that aired on Thursday February 28th was a repeat of “The Parking Spot Escalation”.

    I think you guys speak volumes about the TBBT fanbase!

  • Win

    Arrow did not increase?

  • WN

    The Mentalist did better than its average this year. Good for it!

  • Robsten_Fan

    I want the final Viewership for The Carrie Diaries please!

  • Percysowner

    I’m sure Arrow increased, just not enough to make the reported shows.

  • PhilipM

    When you look at TM’s DVR ratings this season, it’s quite obvious that there’s still an audience for the show, an audience that just doesn’t watch the show in its current timeslot. Sundays at 10:00 PM is just as bad as it gets for CBS and any show that has the honor of being in that timeslot.

  • Sel

    Hart of Dixie = Certain to be renewed!

  • NBC Fan

    I still love Modern Family.

  • Bee

    omg look at nashville! that’s higher than how much it usually gains on DVR right? crazy to think that it’s getting almost as much through DVR than it is live.

  • Call me a hiperflop

    No Nikita?

  • SB

    If you look at it, Wednesday at 9:00 is just brutal for competition. With the exception of NCIS I don’t think another CBS drama could do as well as Criminal Minds in that slot. I wouldnt move it, not for a minute. It has held its own against Lost, Private Practice, Glee in its heyday and now Modern Family and American Idol. I think it would be a mistake to try a new show there. POI may do as well but it would be a bad idea to move it away from Thursday at 9:00. It has a much better lead in and the viewship is much higher. POI has years to go so I would keep it there, it is one of the best spots on TV and it has proven it can hold its own with Grays Anatomy. I also think Modern Family is doing extremely well in that spot. Also, although most numbers are down many strong shows are holding there spots in the top 25 weekly lists.

  • Cyril

    I understand why 90210 was canceled, but how the hell is TCD still on the air (pending an obvious cancelation) when it’s ratings (and DVR increases) are that much similar to 90210? It’s ALSO in it’s first season. Seriously! TCD didn’t deserve that 8:00 time slot.

  • Mi

    I’m guessing that Arrow had a 40% increase too and got 1.4 combined?

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