'The Wizards Return: Alex vs. Alex' Bewitches Nearly 6 Million Total Viewers and 3 Million Kids 2-11

Categories: Network TV Press Releases

Written By

March 18th, 2013


via press release:

TV Event “The Wizards Return: Alex vs. Alex” Bewitches Nearly 6 Million Total Viewers and 3 Million Kids 2-11; Cable TV’s #1 Telecast Year to Date in Tweens and #2 in Kids 2-11/6-11; #1 Kids’ Cable TV Telecast of 2013 in Total Viewers


“Gravity Falls” Rises to Series High in Total Viewers


Disney Channel Airs Friday’s Top 6 Cable TV Telecasts in Total Viewers, Top 8

TV Telecasts in Kids 2-11, Top 16 in Kids 6-11 and Top 19 in Tweens 9-14


Friday, March 15, 2013


On Friday, March 15, powered by the “Wizards of Waverly Place1-hour television event, “The Wizards Return: Alex vs. Alex” and an all-new “Gravity Falls,” Disney Channel was easily Friday’s #1 Total Day cable TV network in Total Viewers (2.1 million) and the #1 TV network across key demos Kids 2-11 (1.2 million/2.9 rating), Kids 6-11 (724,000/3.1 rating) and Tweens (648,000/2.7 rating).


  • At 8 o’clock, “The Wizards Return: Alex vs. Alex” ranked as Friday’s #1 cable TV telecast in Total Viewers (5.9 million) - #3 across all TV overall – and was easily the #1 TV telecast across major youth demos Kids 2-11 (2.9 million/7.3 rating), Kids 6-11 (2.3 million/9.7 rating) and Tweens 9-14 (2.2 million/9.4 rating). In fact, the special became the #1 cable TV telecast year to date in Tweens and the #1 kids’ cable TV telecast in Total Viewers, and #2 cable TV telecast in Kids 2-11 and Kids 6-11.


  • At 9 o’clock, animated comedy series “Gravity Fallsclimbed to a series high in Total Viewers (4.5 million), ranking as Friday’s #2 cable TV telecast, and was the #2 TV telecast for the day across Kids 2-11, Kids 6-11 and Tweens 9-14 (below).


  • Overall, led by “The Wizards Return: Alex vs. Alex” and “Gravity Falls,” Disney Channel held Friday’s Top 6 cable TV telecasts in Total Viewers, and in target demos, delivered the Top 8 TV telecasts in Kids 2-11, the Top 16 TV telecasts in  Kids 6-11 and the Top 19 in Tweens 9-14 (Top 5 below).


  • Herb Finn

    Consitering it still had strong viewership numbers when it ended, and in repeats, this is no surprise.

    Perhaps Disney needs to review their “4 seasons and Over” policy for it’s Kidcoms.

  • Jon23812

    @Herb, it’s not that they have a “4 Season” policy, it’s that when most Disney Channel shows begin, the characters are 14, and Disney wants to end a show before they go to college. “The Suite Life” series started when the main characters were 12, so both series were able to have a total of six seasons.

  • Solelle

    I actually saw this and it was a decent kids tv movie and the show itself was the best kids show disney has done in years.

  • Angel

    This was the worst idea for a TV movie! I’m sorry, but I thought this was absolutely terrible!

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