TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

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March 18th, 2013

Once Upon a Time Welcome to Storybrooke

Adults 18-49: Rating/Share 1.7/5 1.6/5 1.6/5 1.5/4 0.9/3
Adults 18-34: Rating/Share 0.9/3 1.8/6 1.1/4 1.0/3 0.7/2
Total Viewers (million) 9.410 3.652 6.061 5.500 2.465


 CBS was  number one among adults 18-49 and with total viewers.

On CBS, 60 Minutes garnered a 1.6 adults 18-49 rating, even with last week. The Amazing Race scored a 2.2 among adults 18-49, down 8 percent from last week's 2.4 rating. The Good Wife earned a 1.5 adults 18-49 rating, even with last week. The Mentalist notched a 1.6 adults 18-49 rating down 6 percent from last week's 1.7 among adults 18-49.

On FOX, The Cleveland Show earned a 1.2 down 25 percent from its last Sunday at 7:30PM original's 1.6 on March 3.  The Simpsons scored a 2.1 down 5 percent from last week's 2.2 adults 18-49 rating. The Cleveland Show garnered a 1.8 adults 18-49 rating, even with last week. Family Guy earned a 2.3 adults 18-49 rating down 15 percent from last week’s 2.7. Bob’s Burgers scored a 1.6 down 11 percent from last week's 1.8 adults 18-49 rating.

On ABC, Once Upon a Time tied its series low with a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating. Your predictions were a little optimistic. Revenge earned a 1.8 down 10 percent from last week’s 2.0. Red Widow earned a 1.0 down 9 percent from last week's 1.1 adults 18-49 premiere rating.

On NBC, Dateline earned a 1.3 adults 18-49 rating even with its last Sunday episode on March 3.  Celebrity Apprentice garnered 1.8 adults 18-49 rating, even with last week.


Broadcast primetime ratings for Sunday, March 17, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.6/5 10.07
ABC America's Funniest Home Videos - R 1.4/5 6.19
NBC Dateline (7-9PM) 1.3/4 5.54
FOX Bob's Burgers - R 0.7/2 1.84
7:30 FOX The Cleveland Show 1.2/4 2.84
8:00 CBS  The Amazing Race 2.2/6 8.77
ABC  Once Upon a Time 2.2/6 7.23
FOX  The Simpsons 2.1/6 4.84
8:30 FOX The Cleveland Show 1.8/5 3.99
9:00 FOX Family Guy 2.3/6 4.88
ABC Revenge 1.8/4 6.45
NBC Celebrity Apprentice (9-11PM) 1.8/5 5.46
CBS The Good Wife 1.5/4 9.02
9:30 FOX Bob's Burgers 1.6/4 3.52
10:00 CBS The Mentalist 1.6/4 9.79
ABC Red Widow 1.0/3 4.38

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • SarahL

    What is going on with OUAT? I didn’t like last night’s episode a whole lot, but overall, it has been a good season.

  • Mickey

    Revenge has been really great the last few episodes. Hope the ratings can kick back up to 2.0. But ratings do tend to dip in the spring.

    I have to say, it’s really nice to be able to check Revenge’s ratings on Mondays without Max obsessively watching the site like a hawk so he can be first and right in everyone’s faces with his mocking and belittling comments. It was hard to ignore. Which is the whole point of being right in everyone’s faces.

  • Matt

    Once’s episode was actually really good last night. It felt just like a Season 1 episode. The latter half of the Season just seems to get better and better compared to the rocky first half or so.

  • Jeff (Canada)

    ABC is the only ones to blame for their woeful Sunday ratings. They fully expected this when they scheduled new episodes during big events/award shows, so part of me is thinking that they’re OK with these lower ratings. Or else, they wouldn’t have knowingly made their schedule so poorly.

  • Ann

    OUAT really is not recovering any audience. I bet they may be adjusted up though. I haven’t been impressed with the last few episodes. It may be the Belle fan in me though, lol, that is tired of her in the hospital or not being seen and the revolting Cora/Rumple stuff. But I just wasn’t interested in watching last night.

    I think the last few episodes of the season should be good and hopefully up, but they need to do something differently next year, imo.

  • aciel

    get a life!!!!

  • jT

    once upon a time will bounce back.

  • Michael

    I wonder if Revenge will ever go above a 2.0 again this season?!

    This season of Celebrity Apprentice is really entertaining. Omorosa is so conniving, vindictive, yet so entertaining.

  • American

    I thought the flashback was appropriate for OUAT’s storyline..guess no one else did…:(

  • Michael1

    If “Family Guy” continues pounding “All Star Celebrity Apprentice” it may be time to start posting 10pm numbers for local FOX affiliates to test out if Trump is truly “winning” his time slot. So far, FOX has won the 9 pm hour every week since “All Star Celebrity Apprentice” has premiered, with both new episodes and repeats.

  • Ron

    Go away Max…I mean Paris

  • Bookworm

    Red Widow is doing horribly! They should have just burn off the episodes of 666 Park. Revenge is down .2 in the demo, I’m not sure why since the show seems to be getting back on track, though I’m not too hyped about her brother being in town.

    I hope for their sake, it doesn’t stay below a 2.0. Plus it would make Max (where are you buddy)?) look freakishly right about them staying in the 2.2-1.8 range.

  • BigBrotherFan



    I agree with you on Omarosa and not one person stood up to defend latoya…Claudia didn’t do much, Brandi did nothing, they need to stop complaining about her being there still because nobody wants to get in her face. WAIT I think Denis gave Latoya a good defense and that was that.

  • Steve

    Shouldn’t Revenge say Up not down in the headline lol

  • Billy

    Sunday is becoming another Friday in regard to TV ratings. They are all very low.

  • Jamie


    I thought you’d retired from here? What a shame.

  • rob60990

    OUAT dropped in the half hour 2.3/2.1 and I’m not shocked. They spent too much time on 2 people viewers can care less about. It even looked like they reused scenes from the pilot.

  • Cyrax86

    I’m still wishing that they pull Red Widow and burn off Zero Hour instead.

  • aciel

    i looked at the half hour ratings and revenge was up to a 1.9

  • Liam

    Even though ONCE is not recovering at least it is somewhat steady at the 2.2 mark and the 7 million mark. Hopefully next week it will rise.

    TGW is steady at least. I think a final season 5 could be in the cards.

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