TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

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March 18th, 2013

Once Upon a Time Welcome to Storybrooke

Adults 18-49: Rating/Share 1.7/5 1.6/5 1.6/5 1.5/4 0.9/3
Adults 18-34: Rating/Share 0.9/3 1.8/6 1.1/4 1.0/3 0.7/2
Total Viewers (million) 9.410 3.652 6.061 5.500 2.465


 CBS was  number one among adults 18-49 and with total viewers.

On CBS, 60 Minutes garnered a 1.6 adults 18-49 rating, even with last week. The Amazing Race scored a 2.2 among adults 18-49, down 8 percent from last week's 2.4 rating. The Good Wife earned a 1.5 adults 18-49 rating, even with last week. The Mentalist notched a 1.6 adults 18-49 rating down 6 percent from last week's 1.7 among adults 18-49.

On FOX, The Cleveland Show earned a 1.2 down 25 percent from its last Sunday at 7:30PM original's 1.6 on March 3.  The Simpsons scored a 2.1 down 5 percent from last week's 2.2 adults 18-49 rating. The Cleveland Show garnered a 1.8 adults 18-49 rating, even with last week. Family Guy earned a 2.3 adults 18-49 rating down 15 percent from last week’s 2.7. Bob’s Burgers scored a 1.6 down 11 percent from last week's 1.8 adults 18-49 rating.

On ABC, Once Upon a Time tied its series low with a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating. Your predictions were a little optimistic. Revenge earned a 1.8 down 10 percent from last week’s 2.0. Red Widow earned a 1.0 down 9 percent from last week's 1.1 adults 18-49 premiere rating.

On NBC, Dateline earned a 1.3 adults 18-49 rating even with its last Sunday episode on March 3.  Celebrity Apprentice garnered 1.8 adults 18-49 rating, even with last week.


Broadcast primetime ratings for Sunday, March 17, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.6/5 10.07
ABC America's Funniest Home Videos - R 1.4/5 6.19
NBC Dateline (7-9PM) 1.3/4 5.54
FOX Bob's Burgers - R 0.7/2 1.84
7:30 FOX The Cleveland Show 1.2/4 2.84
8:00 CBS  The Amazing Race 2.2/6 8.77
ABC  Once Upon a Time 2.2/6 7.23
FOX  The Simpsons 2.1/6 4.84
8:30 FOX The Cleveland Show 1.8/5 3.99
9:00 FOX Family Guy 2.3/6 4.88
ABC Revenge 1.8/4 6.45
NBC Celebrity Apprentice (9-11PM) 1.8/5 5.46
CBS The Good Wife 1.5/4 9.02
9:30 FOX Bob's Burgers 1.6/4 3.52
10:00 CBS The Mentalist 1.6/4 9.79
ABC Red Widow 1.0/3 4.38

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • TomZ

    The animation domination is really low compared to last year but it’s still doing ok especially for fox.
    The good wife will probably air on Friday next year.
    Also Revenge isn’t doing good ratings…

    Do you all think that “the shield” will air on Sunday?

  • a p garcia

    When I first started to watch Revenge about 2 years ago, it looked like an updated version of The Count of Monte Cristo. Now 2 years in it looks like a soap opera. Wish Emily would get back to the spirit of The Count of Monte Cristo and the ratings will rise. OUAT is also beginning to look like a soap spera. Red Widow should go back to her former profession, The Mob Doctor! Smart move for ABC for only ordering 8 episodes.

  • frodo


    I did not single out Girls as per say, I mentioned that Girls, The Walking Dead, The Bible, Kim and Khloe are all ending soon and most likely they share some audience with Revenge so as they are ending what that means is that Revenge should rise a bit in the ratings.

    Yes Game of Thrones is starting soon(I am really excited about this) but as it is on HBO it does not get anywhere near the ratings of the Walking Dead or even the Bible.

  • bob

    Good job Revenge….See you guaranteed in September!

  • Brian

    ABC should thank their lucky stars they still have a show on Sunday night getting over a 2.0 demo..with all the CRAP they put on…after they destroyed Sundays by letting Desperate Housewives and Brothers & Sisters go ….it is also damn time to change that stupid ridiculous Demo age group to reflect everyone and not just a certain age group that obviously watches CRAP!

  • sarah

    Even though The Mentalist airs at the worst possible timeslot .. somehow it always manages to outperform it’s lead-in.

  • Steph

    I agree with the person that said OUAT is becoming a soap opera. It’s a mess.

  • pll fan

    audience that left ouat is proving they’ve left for good. looks like these sad numbers are the new norm for ouat because the audience isn’t coming back.

  • Whatever

    Poor writing and useless characters are the downfall of both OUAT and Revenge. I miss Revenge on Wednesdays, it ws a good mid-wekk guilt pleasure. Not as much fun on Sundays. Think Nashville/Revenge/Castle should switch spot. Castle on Sundays, Nashville on Mondays and Revenge on Wednesdays. That seems to make more sense to have Nashville aire after DWTS.

    Now that someone mentioned in on the board, that is a big thing right there when it comes to OUAT is the lack of fairytale land in season 2, especially the 2nd half. That was the fun part of the show. Too muchtime and spent in Storybrooke and useless characters. It is increasingly hard to ignore the horrible acting by Snow, Charming and Emma. Snow just looks horrible too. I am sorry, but it is just very distracting.

  • dgh

    I finally stopped watching OUAT! I just couldn’t stand all the mommy drama.

  • AA

    Well the interesting thing is, Revenge isn’t really losing number of viewers.

    Once has 7.23 million viewers while Revenge has 6.45 Not a huge difference.

    Both shows are returning regardless.

  • frodo

    Anyway I am sure both Revenge and Once Upon a Time will be renewed, that is almost certain, next year their ratings should stabilize somewhat(Revenge was up at the beginning of this season after having fallen to a 2.0 last year in the spring).

    Anyway I hope they move Revenge from the Sundays time slot as the schedule does not support a serialized show of its type, also there is just way too much competition on Sundays at 21.

  • Sara

    Once is not the same show anymore. The show needs less Rumplestilskin and Belle, a real return for August and Graham were they actually sticks around, Emma in leather jackets again instead of the fugly turtle necks, and most importantly episodes that are self-contained like last year,none of this serialized soap opera crap.

  • AA

    The major networks have lostr sunday to the cable channels

  • danny94

    Shame that Revenge is down but it’s about what i expected hopefully it wont fall any lower. Disapointed in ONCE ratings, I havent watched any of Season 2 yet as i live in the UK, is this season not as good as the first or something???

  • Petar Ivanov

    Expect The Bible to rule next sunday with all this Satan-Obama controversy. So networks will go even lower than this.

    @The major networks have lostr sunday to the cable channels

    Or i will say same thing this way:
    too many network crap against too big cable series. Where is the problem here?(i think is clear)

  • boogke

    NBC should keep The Apprentice at 2 hours and not mess around with it by shortening it for several weeks for Voice encores in front of it. Its got a really steady audience and is one of their best if not their best performing show right now so why mess with that? They are the biggest idiots at scheduling!

  • K

    OUAT and Revenge are running on fumes now.

  • Ashley

    @ Aciel….I can’t speak for everyone but I used to be an avid OUAT watcher in season 1. Never missed an episode. Then started watching season 2 and didn’t like how they were trying to do too much with too many characters. I think people loved the main casts in season 1 and loved the story writing and the mystery of will Emma find out she’s the daughter? Then season 2 went elsewhere and started losing that mystery and closeness of the cast. Watched a couple of episodes and never watched again.

  • Lukes

    Everyone fell. No panic.

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