TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

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March 18th, 2013

Once Upon a Time Welcome to Storybrooke

Adults 18-49: Rating/Share 1.7/5 1.6/5 1.6/5 1.5/4 0.9/3
Adults 18-34: Rating/Share 0.9/3 1.8/6 1.1/4 1.0/3 0.7/2
Total Viewers (million) 9.410 3.652 6.061 5.500 2.465


 CBS was  number one among adults 18-49 and with total viewers.

On CBS, 60 Minutes garnered a 1.6 adults 18-49 rating, even with last week. The Amazing Race scored a 2.2 among adults 18-49, down 8 percent from last week's 2.4 rating. The Good Wife earned a 1.5 adults 18-49 rating, even with last week. The Mentalist notched a 1.6 adults 18-49 rating down 6 percent from last week's 1.7 among adults 18-49.

On FOX, The Cleveland Show earned a 1.2 down 25 percent from its last Sunday at 7:30PM original's 1.6 on March 3.  The Simpsons scored a 2.1 down 5 percent from last week's 2.2 adults 18-49 rating. The Cleveland Show garnered a 1.8 adults 18-49 rating, even with last week. Family Guy earned a 2.3 adults 18-49 rating down 15 percent from last week’s 2.7. Bob’s Burgers scored a 1.6 down 11 percent from last week's 1.8 adults 18-49 rating.

On ABC, Once Upon a Time tied its series low with a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating. Your predictions were a little optimistic. Revenge earned a 1.8 down 10 percent from last week’s 2.0. Red Widow earned a 1.0 down 9 percent from last week's 1.1 adults 18-49 premiere rating.

On NBC, Dateline earned a 1.3 adults 18-49 rating even with its last Sunday episode on March 3.  Celebrity Apprentice garnered 1.8 adults 18-49 rating, even with last week.


Broadcast primetime ratings for Sunday, March 17, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.6/5 10.07
ABC America's Funniest Home Videos - R 1.4/5 6.19
NBC Dateline (7-9PM) 1.3/4 5.54
FOX Bob's Burgers - R 0.7/2 1.84
7:30 FOX The Cleveland Show 1.2/4 2.84
8:00 CBS  The Amazing Race 2.2/6 8.77
ABC  Once Upon a Time 2.2/6 7.23
FOX  The Simpsons 2.1/6 4.84
8:30 FOX The Cleveland Show 1.8/5 3.99
9:00 FOX Family Guy 2.3/6 4.88
ABC Revenge 1.8/4 6.45
NBC Celebrity Apprentice (9-11PM) 1.8/5 5.46
CBS The Good Wife 1.5/4 9.02
9:30 FOX Bob's Burgers 1.6/4 3.52
10:00 CBS The Mentalist 1.6/4 9.79
ABC Red Widow 1.0/3 4.38

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ashton Butcher

    These Sunday ratings are a damn disaster as they just completely fell apart after football wrapped up.

    I was a little bit iffy about The Mentalist returning for CBS but I got a feeling now they will bring it back and cancel at least 3 dramas this season to make room. After the syndication deal, Good Wife will be around for one more final season.

    The ABC Sunday lineup completely fell apart a long time ago especially for OUAT which is no longer a hit. The good news for Revenge these last couple of weeks is that its started stay consistent in that 6-7 million area and upper 1s and low 2s in the demo. Red Widow is a good show and probably the best they actually had in that timeslot since Brothers & Sisters been gone but just fell into the wrong situation.

    NBC is having a rough season with Celebrity Apprentice but the show compared to the rest of the week for the network is not a real concern overall at this point.

  • Ashton Butcher

    How long is it going to take before we see massive ratings change in the system? We are on the road to CW ratings right now folks and they won’t be pretty every new season that passes us by.

  • Joseph

    I think next weeks revenge looks as though it is going back to its routes- also the fact that it says something socking will happen in the last five minutes probably means they will keep a more consistent audience- happy that it actually went up in the half hours- rare for this show! It stayed even on the boat episode which was far more exciting- good signs from revenge

  • frodo


    I agree somewhat but that also has to do with the schedule in my opinion.

    Revenge and Once Upon a Time started strong in the fall(Revenge was already airing opposite the Walking Dead and doing fine) and continued to be strong after their winter hiatus. It was only after Revenge and Once had three straight episodes go up against the Golden Globes(both shows fell) than next episode VS the NFC(both shows fell some more) than next episode VS the Grammys(both shows hit series lows). They never recovered after that.

    In the case of Revenge it is a heavily serialized show and this schedule has too many breaks and a lot of competition, so in my opinion for next season they need to move Revenge.

    And yes there is way too much competition on Sunday at 21.

    The Walking Dead, NFL, Grammys, Golden Globes, Game of Thrones, Dexter, Boardwalk Empire, Shameless, Housewives of …, The Bible, Kim and Khloe, Family Guy, The Apprentice, The Voice(2 episodes), The Good Wife, etc.

    Its overloaded with competition.

  • Fred

    ABC would be better off airing The Bachelor and/or DWTS (depending upon winter/spring cycles) on Sunday. Good counterprogramming against NFL and TWD.

  • r0ckmypants

    With all the complaining from soap fans about boycotting ABC and how they’re the reason ABC’s ratings are in the toilet because they’re the most loyal fandom blah blah, they sure didn’t turn out to see their beloved stars on The Celebrity Apprentice last night.

  • ReallyTired

    Is LaToya Jackson that dumb?

  • dan

    Jesus rules?

  • Selena

    Are fans still blaming OUAT ratings on ABC scheduling? Talk about Fans excuse bingo XD. Darlings why don´t you just admit that the show is a bad soap opera that stinks and move on?

  • JP

    I really do not understand why no one is watching OUAT – the last two episodes have been fantastic as they are once again focusing on the main characters. Can someone please explain this to me???

    As for Revenge, I really like the show, but if they do not get rid of Emily’s stepbrother immediately, the ratings will drop even lower… he was awful last night. That character just does not “fit” in the Revenge world IMO. Did like the ending last night though, could turn to many possibilities.

  • KristaH

    Yes, everything was down, and yes we had dts, and yes it was St Patricks Day. But still. What ABC did with the airing of Revenge and OUAT is simply stupid. They had viewers and they lost them, simple as that, an the shows are not to blame. OUAT is way better tehn the first season, and Revenge is amazing. Yes they had 4-5 episodes that were not the focus of the whole premise of the show, but those epsiodes were not bad episodes. A lot of people will tell you this. Media can create a false sense of truth. Remember Desperate Housewives and their second season? Everyone thought that the season was bad when it aired, but most fans will tell you now that the second season was great. And it’s no different with Revenge. Revenge has a great and complex storyline and I love that. It gives you more. OUAT has a better story overall this season, and it certanly doesnt deserve to fall from 3.3 to 2.2!!!

  • PurpleDrazi

    @Ashton Butcher
    “How long is it going to take before we see massive ratings change in the system?”

    That’s up to the advertisers. They have no incentive to change it right now so why would they?

  • bette

    I love “Revenge” but lately all the revenge seems to be aimed at Emily Thorne. If she doesn’t get moving the show is going to get annoying.

  • Streaking Heat

    @ PurpleDrazi

    “That’s up to the advertisers. They have no incentive to change it right now so why would they?”

    I think eventually they will need to call for a change. I think what he’s talking about is the future when the ratings get too low to be acceptable. The CW is a different animal because they actually draw to different demos but the other nets won’t be able live off of those numbers as they don’t have an overseas or syndication money-making system like The CW does either.

  • Bookworm

    Bill, does this all count in “Fan Excuse Bingo”.
    I am not a Revenge haters but the logic of its fan for the low ratings is becoming desperate and delusional. Revenge nor OUAT are the first or last show to see a bad schedule. They are not the first or the last show to go up against award shows nor will they be the first or last to actually lose fans based on a number of things (including show quality). The excuses for them are getting rather sad and that benefit is not given to many other show.

    Let’s kill the noise about Scandal and Grey moving to Sunday and seeing how they would do, your axe to grind with Shonda and her two shows are getting out of hand. That argument could work for any show on any network at any time. Because a show fails in that time slot, doesn’t mean it would work in another or vice versa; no excuse is given to shows because of time slot (minus Fridays) when it comes to gaining and maintaining a rating.

    Max might be gone but clearly the Scandal vs Revenge is still going strong. Whether or not Scandal would work on Sunday/in Revenge time slot is irrelevant because it is working perfectly fine in its 10pm time slot on Thursdays (i doubt this kind of show would come on any other time).

  • Fred


    I’m also enjoying OUAT lately, but too many fans were bored to death earlier this season with the lost in Fairy Tale World plot. I stuck with it knowing that the story would improve eventually. So glad I was patient.

    I agree with you about REVENGE . But have you noticed that the British actor Joshua Bowman who plays Daniel, has been slipping a slight but noticeable British accent? I barely relized it last season, much more apparent this season. Especially when Danielle gets excited at the start of a scene.

  • Joseph

    Although “60 Minutes” may have been the most-watched show of the night (thanks to the announcement of the field for the upcoming NCAA basketball playoffs being “60”‘s lead-in across the Eastern and Central time zones), I suspect History’s “The Bible” and AMC’s “Walking Dead” won their time periods with both total viewers and key demographics.

    For most broadcast networks, Sunday nights have become a disaster area this season, first with football in the Fall and early Winter, and now with high-profile cable programming.

  • eridapo

    @ Streaking Heat

    What is happening already is that the broadcast Nets are programming (i.e. focusing) for specific target markets (niche audiences).

    So instead of judging the nets based on purely the 18-49 demo, maybe (if we ever get those demos) we should start judging them on how well they are performing with their target markets.

    If you are a network (ABC for example) that has develop a brand that caters to mostly a female audience, is it fair for us to judge its performance based on the whole viewing population. I don’t think so. If a net is targeting a specific group, it should only be judge on how well it performs with that group.

  • Gabe

    Call it fan excuse bingo all you want, but anyone who takes a look at any shows airing against multiple award shows can see that they start falling if they are serialized. Even Desperate Housewives, a ratings monster, suffered a lot because of bad scheduling, especially if you look at the ratings the week after airing against an award show. Viewers simply don’t always return.

    Yes, the quality of a show does affect the ratings, but so does bad scheduling.

  • Streaking Heat

    @ eridapo

    I do think that they have headed in that direction these past few years that’s why I don’t put too much stock on that 18-49 b/c networks have other demos that we don’t see that they probably focus more on for their programming. I think if maybe the system changed more towards that direction it could be saved for the future.

    I think the problem with the niche idea is that the broadcasters are still a generalized business for picking up casual viewers. It’s a tough problem no doubt.

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