TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

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March 18th, 2013

Once Upon a Time Welcome to Storybrooke

Adults 18-49: Rating/Share 1.7/5 1.6/5 1.6/5 1.5/4 0.9/3
Adults 18-34: Rating/Share 0.9/3 1.8/6 1.1/4 1.0/3 0.7/2
Total Viewers (million) 9.410 3.652 6.061 5.500 2.465


 CBS was  number one among adults 18-49 and with total viewers.

On CBS, 60 Minutes garnered a 1.6 adults 18-49 rating, even with last week. The Amazing Race scored a 2.2 among adults 18-49, down 8 percent from last week's 2.4 rating. The Good Wife earned a 1.5 adults 18-49 rating, even with last week. The Mentalist notched a 1.6 adults 18-49 rating down 6 percent from last week's 1.7 among adults 18-49.

On FOX, The Cleveland Show earned a 1.2 down 25 percent from its last Sunday at 7:30PM original's 1.6 on March 3.  The Simpsons scored a 2.1 down 5 percent from last week's 2.2 adults 18-49 rating. The Cleveland Show garnered a 1.8 adults 18-49 rating, even with last week. Family Guy earned a 2.3 adults 18-49 rating down 15 percent from last week’s 2.7. Bob’s Burgers scored a 1.6 down 11 percent from last week's 1.8 adults 18-49 rating.

On ABC, Once Upon a Time tied its series low with a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating. Your predictions were a little optimistic. Revenge earned a 1.8 down 10 percent from last week’s 2.0. Red Widow earned a 1.0 down 9 percent from last week's 1.1 adults 18-49 premiere rating.

On NBC, Dateline earned a 1.3 adults 18-49 rating even with its last Sunday episode on March 3.  Celebrity Apprentice garnered 1.8 adults 18-49 rating, even with last week.


Broadcast primetime ratings for Sunday, March 17, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.6/5 10.07
ABC America's Funniest Home Videos - R 1.4/5 6.19
NBC Dateline (7-9PM) 1.3/4 5.54
FOX Bob's Burgers - R 0.7/2 1.84
7:30 FOX The Cleveland Show 1.2/4 2.84
8:00 CBS  The Amazing Race 2.2/6 8.77
ABC  Once Upon a Time 2.2/6 7.23
FOX  The Simpsons 2.1/6 4.84
8:30 FOX The Cleveland Show 1.8/5 3.99
9:00 FOX Family Guy 2.3/6 4.88
ABC Revenge 1.8/4 6.45
NBC Celebrity Apprentice (9-11PM) 1.8/5 5.46
CBS The Good Wife 1.5/4 9.02
9:30 FOX Bob's Burgers 1.6/4 3.52
10:00 CBS The Mentalist 1.6/4 9.79
ABC Red Widow 1.0/3 4.38

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Joe

    I believe those are series lows for both Simpsons and Family Guy, no?

  • boogke


    I think despite the fact that Trump stated he probably would have fired Omarosa, I don’t buy it…I think he knows that she brings the drama and is ratings gold for the show, which is why she’s on for a record third time. Latoya knew this and was in a tough spot, damned no matter what she did.

  • Alan

    Revenge was so good last night, but I hope ABC understands that it faces The Walking Dead and the first half of the season wasn’t so good as the first one.

  • Jupiter3765

    The trace once is because of the soap fans boycotting I mean there down

  • E.S.

    Tell me what was FOX’s logic behind their renewal of “Bob’s Burgers?” This show has no buzz at all.

  • Streaking Heat

    @ Jupiter3765

    I have noticed since All My Children and One Life to Live being cancelled two years ago how much these soaps have gone down but I don’t understand why they’re still boycotting to this day when those shows were rebooted.

  • rob60990

    “Yes, the quality of a show does affect the ratings, but so does bad scheduling.”

    Exactly. I don’t see people ONLY blaming the scheduling. it’s definitely a combination of both.

  • rob60990

    The soap fan boycott is a group of 50 fat women who don’t work. There is no proof that it has done anything. Revenge & Once Upon a Time premiered AFTER they were cancelled.

  • DW

    its not so much that quality going down as it’s very competitive on Sunday nights.cable and nets are on an even level now. i have put off fox sundays to Monday because there is so much on sunday. people have priorities and revenge and OUAT are shows people watch in bunches. you thinks this is bad wait til people freak out about Easter. GOT premiere up against TWD final.

  • Jupiter3765

    Does abc have a lot of pilots because I guarentee you once is going to get cancelled in may

  • m&m

    Does abc have a lot of pilots because I guarentee you once is going to get cancelled in may

    You are crazy they have only 5 ep to air

  • Noel

    Its amazing how Once started with 3.0 or more and now its in a low 2.2. Still good, and really love the show. But hopefully it will gain again on the next season.

  • erwanfromfrance

    @Joe, The Simpsons had a 1.7% this fall and a 1.9% last year

  • disney rocks

    It’s reallly sad to see ABC negatively impact OUAT and Revenge with their bad scheduling. These two (especiall OUAT) were supposed to be the fiture drama hits to support the network! Based on ABC’s overall ratings, a schedule shake-up is needed! Heres my 13/14 ABC schedule!

    ABC 2013/14 schedule-


    8- DWTS/ The Bachelor
    10- Nashville


    8- OUAT
    9- DWTS/ Mid-season- NEW DRAMA
    10- Castle


    8- The Middle
    8:30- NEW sitcom
    9- Scandal
    10- NEW drama


    8- Suburgatory
    8:30- How to live with your parents
    9- Modern Family
    9:30- NEW sitcom
    10- Revenge


    8- BOP (sep-dec, march-may; 22 episodes)/ Celebrity Wife Swap/The Taste (January-March)
    9- GA
    10- NEW drama


    8- Shark Tank
    9- LMS
    9:30- MC/The Neghbors (Maybe?)
    10- 20/20

    New dramas-

    -3, order 4 though; The Mistresses?

    New sitcoms-

    2, but order 3 as one could air in HTLWYP timeslot, Fridays, in case one bombs

    – OUAT to Mondays
    – The Middle to tuesdays
    – DWTS to Sundays

    Thoughts on my sched?

  • disney rocks

    About my schedule- ABC needs to use the Middle to build on Tuesday, its not gonna grow on Wednesdays. Suburgatory would be a good anchor for Wednesday.

  • Christian


    As far as Family Guy, yeah it seems like this is its series low ever since coming back from the dead.

    However, it did go up against both Friends and Survivor one year. Who knows what numbers it got then (I can’t seem to find any records of that)?

  • Mickey


    Revenge and Once Upon a Time started strong in the fall(Revenge was already airing opposite the Walking Dead and doing fine) and continued to be strong after their winter hiatus. It was only after Revenge and Once had three straight episodes go up against the Golden Globes(both shows fell) than next episode VS the NFC(both shows fell some more) than next episode VS the Grammys(both shows hit series lows). They never recovered after that.

    In the case of Revenge it is a heavily serialized show and this schedule has too many breaks and a lot of competition, so in my opinion for next season they need to move Revenge.

    And yes there is way too much competition on Sunday at 21.

    The Walking Dead, NFL, Grammys, Golden Globes, Game of Thrones, Dexter, Boardwalk Empire, Shameless, Housewives of …, The Bible, Kim and Khloe, Family Guy, The Apprentice, The Voice(2 episodes), The Good Wife, etc.

    Its overloaded with competition.

    That makes a lot of sense and correlates with the dips in ratings. I find with Revenge (and all serialized shows), breaks are detrimental because so much has filled your brain in the meantime, it’s hard to remember the story and it takes an effort to get back into it. It’s easier with shows like OUAT, but Revenge has a more intricate plot. With Revenge, I saved the last episode and rewatched it before the next new one whenever there were breaks, so I could refresh my memory and get back into the story.

    On that subject, I’m curious to see how Revolution will fare when it returns next Monday after so long off the air. I think a significant number of people won’t tune back in because the story has slipped from their minds.

  • SlackerInc

    “Now that someone mentioned in on the board, that is a big thing right there when it comes to OUAT is the lack of fairytale land in season 2, especially the 2nd half. That was the fun part of the show. Too muchtime and spent in Storybrooke…”

    That’s funny, because my wife and I really enjoyed the pilot, but at that time we assumed subsequent episodes would take place entirely in Storybrooke and preferred it that way. I dislike the constant return to FTL and LOST-style flashbacks and pre-flashbacks (often containing risible retcons)..

  • Annie Orhan


    As far as I see your the one bringing back up Scandal VS Revenge I managed 6 pages without one word about it then BAM your comment?

    And they are right I hope they put Scandal in Revenge’s place on SUN so you can see the ratings continue to decline when it’s up against all that competition……….

    Then we can see you using the fan excuse bingo 8P

  • Petar Ivanov

    peter,i know they’re safe. it’s just the numbers that are annoying. they should be doing much better. even if some people lost interest over quality, they would not have tanked so hard so fast.

    ME: You are completely right. This season can be good lesson for abc.

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