TV Ratings Sunday: 'Once Upon a Time', 'Revenge' & 'Family Guy' Down, 'Celebrity Apprentice' & 'The Good Wife' Flat

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March 18th, 2013

Once Upon a Time Welcome to Storybrooke

Adults 18-49: Rating/Share 1.7/5 1.6/5 1.6/5 1.5/4 0.9/3
Adults 18-34: Rating/Share 0.9/3 1.8/6 1.1/4 1.0/3 0.7/2
Total Viewers (million) 9.410 3.652 6.061 5.500 2.465


 CBS was  number one among adults 18-49 and with total viewers.

On CBS, 60 Minutes garnered a 1.6 adults 18-49 rating, even with last week. The Amazing Race scored a 2.2 among adults 18-49, down 8 percent from last week's 2.4 rating. The Good Wife earned a 1.5 adults 18-49 rating, even with last week. The Mentalist notched a 1.6 adults 18-49 rating down 6 percent from last week's 1.7 among adults 18-49.

On FOX, The Cleveland Show earned a 1.2 down 25 percent from its last Sunday at 7:30PM original's 1.6 on March 3.  The Simpsons scored a 2.1 down 5 percent from last week's 2.2 adults 18-49 rating. The Cleveland Show garnered a 1.8 adults 18-49 rating, even with last week. Family Guy earned a 2.3 adults 18-49 rating down 15 percent from last week’s 2.7. Bob’s Burgers scored a 1.6 down 11 percent from last week's 1.8 adults 18-49 rating.

On ABC, Once Upon a Time tied its series low with a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating. Your predictions were a little optimistic. Revenge earned a 1.8 down 10 percent from last week’s 2.0. Red Widow earned a 1.0 down 9 percent from last week's 1.1 adults 18-49 premiere rating.

On NBC, Dateline earned a 1.3 adults 18-49 rating even with its last Sunday episode on March 3.  Celebrity Apprentice garnered 1.8 adults 18-49 rating, even with last week.


Broadcast primetime ratings for Sunday, March 17, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS 60 Minutes 1.6/5 10.07
ABC America's Funniest Home Videos - R 1.4/5 6.19
NBC Dateline (7-9PM) 1.3/4 5.54
FOX Bob's Burgers - R 0.7/2 1.84
7:30 FOX The Cleveland Show 1.2/4 2.84
8:00 CBS  The Amazing Race 2.2/6 8.77
ABC  Once Upon a Time 2.2/6 7.23
FOX  The Simpsons 2.1/6 4.84
8:30 FOX The Cleveland Show 1.8/5 3.99
9:00 FOX Family Guy 2.3/6 4.88
ABC Revenge 1.8/4 6.45
NBC Celebrity Apprentice (9-11PM) 1.8/5 5.46
CBS The Good Wife 1.5/4 9.02
9:30 FOX Bob's Burgers 1.6/4 3.52
10:00 CBS The Mentalist 1.6/4 9.79
ABC Red Widow 1.0/3 4.38

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Josh

    I really hope Revenge gets adjusted up such an awesome episode.

  • Alan B.

    Go Revenge……back on form past few weeks and more like season one.Sunday nights just aren’t performing like previous seasons ie ABC with DH….for any die hard 666 Park Ave fans…remaining episodes are on various sites.All loose ends being tied up. Good Wife holding up really well…much to all the haters out there!

  • DW

    there is no way what so ever that the bachelor is heading to sundays because its going to bring huge ratings. it fits nicely right where it is between DWTS seasons. nothing is going to topple football on sunday nights and at this point of the season , the ratings for both 8:00 and 9:00 are doing fine for this time of the season and throw in DVR and on demand im sure its a little higher.

  • Richard Steven Hack

    Revenge was pretty good, but not much action. I think the brother is another distraction they need to get rid of fast. He’s obviously just another “Tyler” who’s not going to last and doesn’t really contribute much to the story. Emily said “no more distractions!” – and bam, we got another one. That’s not going to help the ratings.

    Nice to see John Pyper-Ferguson on OUAT, late of Alphas. He’s an interesting actor.

  • Ultima

    I guarentee you once is going to get cancelled in may

    I guarantee that you won’t be around to eat crow when Once is renewed. Why are you even here now?

  • Ultima

    Tell me what was FOX’s logic behind their renewal of “Bob’s Burgers?”

    It will be sold into syndication and make them a lot of money. Obviously.

  • Ultima

    @Streaking Heat
    I think eventually they will need to call for a change. I think what he’s talking about is the future when the ratings get too low to be acceptable.

    The sky is falling every single spring. And then every single fall. Shockingly, even though the sky has fallen several dozen times, the broadcast networks are still around, the advertisers still like them and still like A18-49 ratings, and the programming model hasn’t changed much.

  • Ultima

    Call it fan excuse bingo all you want, but anyone who takes a look at any shows airing against multiple award shows can see that they start falling if they are serialized. Even Desperate Housewives, a ratings monster, suffered a lot because of bad scheduling, especially if you look at the ratings the week after airing against an award show. Viewers simply don’t always return.

    Nonsense. For the most part, ABC’s Sunday night lineup held up just fine during the January/February special events season while D.H. was on the air. Once Upon a Time held up just fine last year.

  • Brandy

    At least Once is steady and didn’t go below 2.0 like several people thought in the Once poll yesterday.Come on abc, just renew Once and Nashville already and I’ll be happy.

  • tahina

    Red widow is next on line to bow down with those ratings.

  • Ultima

    @Richard Steven Hack (from Bubble Watch)
    Assume a show gets a 1.0 rating one week and a 1.1 rating the next week.

    The total number of viewers for this season is 126,540,000.

    A 1.0 equal 1,265,000 viewers.
    A 1.1 rating equals 1,392,000 viewers

    Add those two numbers of viewers and you get 2,657,000 viewers.

    Divide by 2 – the number of sample points – and you get 1,328,500.

    Do you understand the concept of ROUNDED NUMBERS?

    A 1.0 rating is not exactly 1.265 million A18-49 viewers.

    Any value between 1.202 million and 1.328 million A18-49 viewers will result in a 1.0 rating.


    Because you obviously have no idea, I will explain to you how ratings are calculated. Last week, based on the “Broadcast Top 25,” Two and a Half Men averaged 4.954 million A18-49 viewers. There are 126.5 million A18-49 viewers total.

    4.954 / 126.5 = 0.03916

    Ratings are represented as a percentage value, rounded to the nearest tenth, so 0.03916 becomes a 3.9 rating.

    Using your logic from before, you could just multiple 3.9 by 1.265 to get the number of viewers in the demo… 4.9335 million. Wait, that number is different than the actual value of 4.954 million. Why? Because the extra detail was rounded away when it was converted to a rating.

  • Lucas

    Bad about Red Widow. I kinda liked it.

  • Carl

    I was surprised that Revenge would bring in a foster sibling for Emily right after they killed off Amanda. That and the Falcon business provoked some responses elsewhere of, “I thought they were going back to basics?” It reminds me of when Brothers & Sisters felt the need to keep trying to bring in a long-lost sibling, long after viewers stopped caring.

    OUAT, I tend to hear mostly comments about the lead characters being too unlikeable, or about the show’s anti-adoption message.

  • Richard Steven Hack

    Ultima: I posted a response in the other thread, Your argument is bullcrap. My point stands: the season average is a valid average. And the industry couldn’t care less about rounding errors. And .64 is still higher than .49. “The number is the number.”

  • Richard Steven Hack

    Ultima: And I don’t even know WHY you’re still talking about VIEWERS, except your lame notion that because the ratings come from “raw data”, i.e., viewers, a season average doesn’t mean anything. Which is obviously not true or no one would bother to compute them.

  • Kavyn

    If they end Red Widow early why not put 666 Park Ave back in that time slot. They still have 4 episodes to burn off.

  • Andy

    @Bad Wolf TGW is the best show on TV. I guess I am one of the oldsters in their 50’s where these stupid demo ratings should not count.

  • Mark3

    Bye red widow. Bring back 666

  • Patrick

    horrible horrible ratings. almost all of them went down :(

  • Melissa


    Its amazing how Once started with 3.0 or more and now its in a low 2.2. Still good, and really love the show. But hopefully it will gain again on the next season.

    It actually started nearly at a 4.0 (3.9, to be exact)! It’s sad how much this show has fallen over the course of one season, but the quality has diminished. That’s why I stopped watching at midseason; it’s no longer the show I used to love. Hopefully the writers will turn the show around for next season and it will be able to premiere in the 3’s next year, but I don’t think it will be hitting a 3.0 this year.

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