‘ABC World News’ Growing Overall Audience While ‘NBC Nightly News’ Declines Season-to-Date

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:

“World News with Diane Sawyer” Cuts Total Viewer Gap with NBC by 11% and Slashes Gap Among Adults 25-54 By More Than Half Compared to the Previous Week

“ABC World News” Most-Watched Newscast in Key News Demo on Thursday Outperforming NBC

ABC Scores Smallest Gap Among Adults 18-49 with NBC in 6 Months – 57,000 Viewers

“ABC World News” Growing Overall Audience While “NBC Nightly News” Declines Season-to-Date – Viewing Gaps Between the Two Newscasts Smallest in 4 Years


For the week of March 11, 2013, “ABC World News with Diane Sawyer” averaged 7.19 million Total Viewers and a 1.6 rating/7 share/1.87 million in Adults 25-54, according to Nielsen Media Research.


“World News” delivered the No. 1 telecast on Thursday (3/14/13) in Adults 25-54, outperforming NBC’s “Nightly News” by +197,000 demo viewers (2.209 million vs. 2.012 million).


“World News” cut its week-to-week Total Viewer gap with “NBC Nightly News” by -11% (876,000 vs. 989,000), while decreasing its news demo margin by more than half (-51%; 210,000 vs. 426,000). Among Adults 18-49, “World News” slashed more than three-quarters of the gap with the NBC program (-81% – 57,000 vs. 309,000), posting its smallest Adults 18-49 margin with “Nightly News” in more than 6 months – since w/o 8/27/12.


Compared to the year-ago week, “World News” decreased its margins with “NBC Nightly News” in Adults 25-54 (-1% – 210,000 vs. 213,000), decreasing its year-to-year news demo gap with “Nightly News” for the last 6 of the last 7 weeks.


Season-to-date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season. “World News” narrowed its margins by double-digits among both Total Viewers (-27%) and Adults 25-54 (-11%) with “NBC Nightly News” to post its smallest gaps (801,000 and 337,000, respectively) with the NBC program in 4 years– since the 2008-09 season.


For the week, “ABC World News” outpaced “CBS Evening News” by 790,000 Total Viewers and by 93,000 Adults 25-54.


Note: For the first week of Daylight Saving Time, the 6:30p-7p Households Using Television (HUT) levels were down -7% week to week, while the People Using Television (PUT) levels among Adults 25-54 were down -8%.


RELATED: ABC News Launches #MyWorldNewsStory Campaign

RELATED: “GMA” #1 for Week of March 4th


“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.


EVENING NEWS (Week of March 11, 2013)


Total Viewers Adults 25-54 Adults 18-49 Households
ABC 7,193,000 1.6/7; 1,873,000 1.1/5; 1,346,000 4.9/10
NBC 8,069,000 1.8/7; 2,083,000 1.1/5; 1,403,000 5.4/11
CBS 6,403,000 1.5/6; 1,780,000 0.9/4; 1,190,000 4.3/ 9


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/11/13, 3/4/13 & 3/12/12. Most Current – 2012-2013 Season (9/24/12 – 3/17/13) and 2011-2012 Season (9/19/11 – 3/11/12). All averages based on regular telecasts.

blog comments powered by Disqus